Walmart reports 29% growth in US e-commerce

Walmart’s recent focus on digital commerce appears to be paying dividends.

In its Q4 earnings today, the company has reported 29 percent growth in U.S. e-commerce sales, and a 36 percent jump in gross merchandise volume (GMV). That includes sales data from last year’s Jet.com acquisition, as well as online grocery sales.

In today’s earnings call, the company also touted several other e-commerce successes:

• Walmart now has more than 35 million SKUs — more than quadruple the number Walmart had at the beginning of the year, according to CEO Doug McMillon.
• More than 70 percent of Walmart.com’s traffic on Black Friday and Cyber Monday was mobile.
• Pickup Today, Walmart’s shop-online-and-pickup-in-stores program, grew by 27 percent over last year.

“Rapid advances in technology mean we need to become more of a digital enterprise,” McMillon said today, “and that’s what we’re doing.”

On the call, McMillon also said Walmart’s recent launch of free, two-day shipping has already led to “a nice uptick” in e-commerce sales, but didn’t offer any specific figures.

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Matt McGee is the Editor-In-Chief of Marketing Land and Search Engine Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt’s disclosures on his personal blog. You can reach Matt via email using our Contact page.

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