Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Are technical and content audits still relevant?
Mar 23, 2017 by David Freeman
SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. - Google site search is on the way out. Now what?
Mar 23, 2017 by Paul Shapiro
With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. - Content Attribution: Identifying content that converts
Mar 23, 2017 by Digital Marketing Depot
Content may be a critical part of your marketing toolkit, but do you know how it performs against your business goals. Join our digital marketing and data science experts from Cardinal Path and Intel as they demonstrate how to use content attribution – both practically and strategically. - 3 steps to overcoming site issues that impact performance
Mar 23, 2017 by Jim Yu
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. - Facebook’s shoppable ‘Collection’ ad is its latest iAd-like format
Mar 23, 2017 by Tim Peterson
Facebook’s Collection ads combine brand and direct-response elements, like video and product catalogs, and coincide with a new measurement category. - People are starting to see Facebook’s disputed content alerts
Mar 23, 2017 by Greg Sterling
Fake news labeling comes after user flagging and third-party fact-checking. - BKON Connect unveils an expanded platform for browsing the real world
Mar 23, 2017 by Barry Levine
It offers an SDK that allows any app to browse web content from real-world touch points via Eddystone beacons, QR codes or NFC tags. - It’s true: Smiling at an ad means sales will go up
Mar 23, 2017 by Barry Levine
A large-scale study from emotion tracker Realeyes and candymaker Mars found a correlation between emotional reactions to ads and sales lifts. - 6 tips to get subscribers to open marketing emails
Mar 23, 2017 by Scott Heimes
With ever-crowded in-boxes, how do you get your emails to stand out from the competition? From double opt-ins to savvy subject lines, columnist Scott Heimes discusses ways to increase your open and delivery rates. - Google Posts now gives museums, movies, musicians & sports groups dedicated space in search
Mar 23, 2017 by Danny Sullivan
Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment. - Major US brands now pulling ads from YouTube & Google over extremist content
Mar 22, 2017 by Ginny Marvin
Frustrated over ongoing issues with ads appearing next to extremist content, firms are pulling their ad spend from Google.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
- 10 things you can learn from a terrible Twitter account, The Verge
- Aligning Social With Your Business Customer’s Buying Journey, Pushing Social
- Don’t just survive: A three-step publisher strategy to beat Facebook at its own game, Digiday
- Facebook’s lead gen ads: why to test them now, 3Q Digital
- Fostering a Safer, Kinder Community, Instagram Blog
- How Brands Can Tap Micro-Data in Social Campaigns, AdAge
- How Many People Use Instagram?, MediaKix
- How Often Should I Post to Instagram? Our Study Says Every Day, Tailwind Blog
- How to Reach Millenials, Boomers and Gen X with Social Marketing (Stereotype-Free), Social Media Explorer
- How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales, Duct Tape Marketing
- Millennial, Gen X, and Boomer Social Media Preferences & Behavior, MarketingProfs
- Twitter is being unbundled before our eyes, The Verge
- Twitter starts using IBM’s Watson technology to help identify bullies who tweet, GeekWire
Video
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Author: Amy Gesenhues
The post Marketing Day: Content audits, Facebook’s shoppable Collection ads & Google Posts appeared first on On Page SEO Checker.
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