SearchCap: Google Fred confirmation, mobile-first index status & future of search

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: Our search leads won’t let us talk about the Fred update
  Mar 23, 2017 by Barry Schwartz

  Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines.

• How much is a happy customer worth?
  Mar 23, 2017 by Digital Marketing Depot

  In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear from customer experience expert Christine Crandell, who will explain […]

• How AI will shape the future of search
  Mar 23, 2017 by Justin Freid

  Artificial intelligence is changing the way users access information online. Columnist Justin Freid discusses where the trends are heading and what this might mean for search marketers.

• Google’s mobile-first index is (still) months away
  Mar 23, 2017 by Matt McGee

  At SMX West, Google’s Gary Illyes said the company is still experimenting with its mobile-first index and doesn’t have an exact timeline for launch.

• Beware these 7 sneaky PPC attribution tricks
  Mar 23, 2017 by Andrew Goodman

  You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data.

• An answer box experiment (my journey into known and unknown factors)
  Mar 23, 2017 by Bill Sebald

  Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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Local & Maps

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SEM / Paid Search

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About The Author

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Author: Barry Schwartz

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