Saturday, 29 April 2017

6 Things You Must Do Before You Ever Accept Guest Posts by @seocompanymiami

Guest posting can be an incredibly valuable marketing tactic. For most, guest posting is all about publishing your content on other websites. However, there is also a big opportunity when you allow others to guest post on your website.

Accepting guest posts is a great way to grow your blog without having to do a ton of work. Guest posters will share their content when it’s published and will subsequently promote your blog. Free marketing! That free marketing can lead to more social media shares and, hopefully, links to your site.

But accepting guest posts isn’t easy in the beginning. You need to prepare.

Here are six things you must do before you ever accept guest posts.

1. Figure Out Your Goals

Publishing guest posts on your blog is almost guaranteed to bring in new visitors to your website. So what are your goals for these extra visitors?

  • Do you want them to subscribe to your email list?
  • Is your ultimate goal to increase your conversions or your click-through rate?
  • Do you want more social media followers?

Whatever your endgame might be, it’s important to put some thought into it before you allow people to start guest posting. You can then prepare your website to best utilize the extra traffic to meet your specific goals. A big mistake companies make is running toward this strategy hoping to reap all the benefits, and oftentimes their website is unprepared and they end up actually missing opportunities.

If you want people to sign up for your email list, include a contact form and maybe even a sign-up incentive on the first page of your site so no one will miss it. If you want to increase conversions, consider running a sale or promotion around the same time you publish your first guest post. Set a goal (or a few), prepare your site, then let your guests do the marketing for you.

2. Create Guest Posting Guidelines

Once you open your blog to guest posts you’re bound to get a lot of inquiries about your expectations for posts. You can save yourself some time and easily address these questions by posting a guidelines page (check out SEJ’s rules for guest contributors page as one example). This will also let visitors know that you’re open to guest posts and hopefully encourage them to contact you.

Consider including information about how long you want posts to be, some possible topics you’re interested in, your preferred style of writing, and any incentives you might be willing to offer.

SEJ writers program

For instance, SEJ’s Writer’s Program page lists a few nice perks to attract writers:

  • Share your expertise with a whopping 1 million+ monthly viewers, over half of whom are internet marketers.
  • Earn up to $75 in Amazon gift cards each month for top performing articles.
  • First dibs on free conference press passes in exchange for covering it on SEJ.
  • Access to exclusive SEJ programs and events including webinars, SEJ Summit, podcasts, and more.
  • Access to an exclusive SEJ Writer’s Facebook Group where you can network with other SEJ writers.
  • Monthly email from Jenise Henrikson, SEJ’s Executive Editor, with tons of article ideas. (These go fast!)
  • The undying, eternal love of the entire SEJ team. <3

You can also optimize your guidelines page by including keywords like “guest post guidelines” or “write for us.”

3. Highlight Your Stats

Again, no one is going to write for you for free, so make sure you can explain why it’s worth it for them to choose you. You should have statistics readily available like how many monthly visits your site attracts, audience demographics, or how many people are signed up for your newsletter or email list.

They might want to know how many Twitter followers you have, or what your following looks like on LinkedIn or Facebook. While they have access to some of this information without your help, it will look good if you can immediately answer their questions with some hard stats.

If not all of your numbers are great (because whose are?), try to just focus on the best statistics — something that’s easier to do if you have control of the conversation.

4. Create a Plan for Promoting Guest Posts

Another thing that guest posters might be wondering about is how you plan on advertising their post after they’re done writing it. It’s just as important for your success to have a plan in mind as it is for theirs.

If social media is a big part of your marketing plan, then emphasize that. Share how often you usually tweet new posts, or how many shares you get when you post content on Facebook or LinkedIn. If you generally share your posts through a newsletter or email list then explain that to your guests.

You should promote guest posts exactly the same way you promote your own content; this is definitely not a time to slack off in that area. Remember, the more you promote the post, the more others will be motivated to do the same, and this will result in increased traffic for your website.

Sergio Aicardi bio

In addition, have an idea of where you’ll put their author bio. Guest posters should submit a nice photo and specific (but not too detailed) author bio, and they’ll want this information displayed prominently somewhere on your website. Knowing where you’ll put it ahead of time will send the message that you value their work and are proud to promote it.

5. Make Sure the Content on Your Home Page Is the Best You Have to Offer

This has more to do with you than with your guests, but it’s important nonetheless. Think about what message you want to send to all these new visitors.

What’s the first thing visitors going to see when they arrive on your page? Is it representative of your brand and your company? If not, it’s time for a revision.

Think specifically in terms of content — if a visitor reads one post and ends up on your site, they might be motivated to read more. You want to make sure the articles they see first are some of your best work, and it doesn’t hurt to feature a few with engaging headlines (as long as the content inside the article is valuable, which it always should be).

6. Give Your Social Media Presence a Boost

There’s nothing wrong with using the increased traffic generated from guest posting to give your social media presence a little “pick-me-up.” In fact, it’s encouraged!

You can do this by making sure your Facebook, Twitter, and any other social media sites you use have buttons visible on your website so people can easily access these websites.

Consider including your Twitter handle or LinkedIn web address in your contact form, which should also be displayed somewhere prominently on your site.

Conclusion

There are many benefits to allowing guest posts on your website:

  • You have the chance to highlight a different voice or opinion on a topic.
  • It’s free content for your blog.
  • You’ll receive increased social media exposure.
  • You’ll have free time to complete other tasks that would normally be neglected when you’re writing.

Just make sure you’re prepared to accept guest posts. Remember, there are plenty of other great blogs looking to attract guest writers. Following these six tips will help make sure your blog looks professional and stands out as one of the best in your industry.

Image Credits

Feature Image Credit: DepositPhotos

All screenshots taken by author March, 2017

Go to Source
Author: Sergio Aicardi

The post 6 Things You Must Do Before You Ever Accept Guest Posts by @seocompanymiami appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/6-things-you-must-do-before-you-ever-accept-guest-posts-by-seocompanymiami/

Friday, 28 April 2017

Daily Search Forum Recap: April 28, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:

Go to Source
Author: barry@rustybrick.com (Barry Schwartz)

The post Daily Search Forum Recap: April 28, 2017 appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/daily-search-forum-recap-april-28-2017/

SearchCap: Google job search, metrics on search update & cheese doodle

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

Go to Source
Author: Barry Schwartz

The post SearchCap: Google job search, metrics on search update & cheese doodle appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/searchcap-google-job-search-metrics-on-search-update-cheese-doodle/

Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT] by @MattGSouthern

According to a report from iab, total revenue from search ads has hit a new high which can be attributed in large part to the success of mobile ads. As a result of an unprecedented level of spending on mobile search ads, the search ad format accounted for $35.0 billion in revenue in 2016 — up from $29.5 billion in 2015.

Broken down into desktop and mobile:

  • Desktop Search accounted for $17.8 billion in 2016 revenues, down 13% from the $20.5 billion 2015.
  • Mobile revenues increased 77% from $20.7 billion in 2015 to $36.6 billion in 2016.

Mobile ad formats are doing so well this year they are selling a combined 51% of digital ads compared to desktop digital ads. This has led to an unsurpassed $72.5 billion in total digital ad spending.

The rising tide raises all ships, as the saying goes. More mobile ads being sold means more digital ad types are being sold in general. As advertisers shift their spend to mobile it’s clear they still see search as an integral component of their mobile marketing campaign.

As users change their searching habits, with more searches now being conducted on mobile than desktop, it makes sense for advertisers to shift their spending to mobile. They’re naturally going to want to invest their advertising dollars where their advertising will be seen.

For more information about digital ad spending in 2016 you can view the report in its entirety.

Go to Source
Author: Matt Southern

The post Search Ad Revenue Up 19%, Now 48% of All Digital Ad Revenue [REPORT] by @MattGSouthern appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/search-ad-revenue-up-19-now-48-of-all-digital-ad-revenue-report-by-mattgsouthern/

Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

marketing-day-header-v2-mday
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Display & Contextual Advertising

Domaining

Other Items

Social Media

Video


Go to Source
Author: Barry Schwartz

The post Marketing Day: Facebook rights manager, pixel upgrades & earnings reports appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/marketing-day-facebook-rights-manager-pixel-upgrades-earnings-reports/

Report: Google Assistant beats rivals for questions answered and accuracy

In January, Stone Temple Consulting released a virtual assistant consumer survey showing the majority of respondents wanted the assistants to provide “answers” rather than conventional search results. Today, the firm published a follow-up study that measured the relative accuracy of the four major assistants.

It compared results of “5,000 different questions about everyday factual knowledge” on Google Home, Alexa, Siri and Cortana, using traditional Google search results as a baseline for accuracy. The following table shows the study’s top-line results.

As one might have anticipated, the Google Assistant answered more questions and was correct more often than its rivals. Cortana came in second, followed by Siri and Alexa. Of the questions it could answer, Amazon’s Alexa was the second most accurate assistant. Siri had the highest percentage of wrong answers of the four competitors. (Apple is reportedly “finalizing” its Amazon Echo competitor.)

[Read the full article on Search Engine Land.]


Go to Source
Author: Greg Sterling

The post Report: Google Assistant beats rivals for questions answered and accuracy appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/report-google-assistant-beats-rivals-for-questions-answered-and-accuracy/

Is Google testing its own jobs search engine?

Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. John Doherty spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you into what appears to be their very own job search portal to drill down deeper.

Here are some screen shots of the job search results in the core web results:

After you click on “more jobs,” it takes you into this jobs-specific search results interface that gives you additional filters for job categories, titles, dates, types, state, city, company type and employer. The interface looks a little bit like the local results interface, with the listings down the left-hand side and results in the middle.

This story is developing, and we will update it as we have more information from Google. As we wrote earlier today, Google performed 9,800 live traffic experiments last year; this is just one of the many new ones.

Go to Source
Author: Barry Schwartz

The post Is Google testing its own jobs search engine? appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/is-google-testing-its-own-jobs-search-engine/