Wednesday, 20 September 2017

Facebook will add ‘more human review’ of ad-targeting options

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting […]

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source http://www.onpageseochecker.com/facebook-will-add-more-human-review-of-ad-targeting-options/

Daily Search Forum Recap: September 20, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-september-20-2017/

Programming Note: Rosh Hashanah 5778 – Shana Tova!

Tonight is Rosh Hashanah, the Jewish New Year and I will be offline the next two days. Specifically, I will be offline Thursday and Friday, September 21st and September 22nd. There will be stories posted over the next two days but all those stories were written earlier and scheduled to go live tomorrow and the […]

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source http://www.onpageseochecker.com/programming-note-rosh-hashanah-5778-shana-tova/

SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]

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source http://www.onpageseochecker.com/searchcap-adwords-second-line-bing-ad-extensions-google-adwords-editor-update/

AdWords Editor update supports Shopping Showcase Ads

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase […]

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source http://www.onpageseochecker.com/adwords-editor-update-supports-shopping-showcase-ads/

Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: An integrated approach: From SEO to PPC and beyondSep 20, 2017 by Chris LiversidgeColumnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot […]

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source http://www.onpageseochecker.com/marketing-day-mobile-wallets-microsoft-joins-coalition-for-better-ads-snapchat-creative-partners/

Why marketing convergence is non-negotiable in a post-mobile world

Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It wasn’t until 27 years later that the […]

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source http://www.onpageseochecker.com/why-marketing-convergence-is-non-negotiable-in-a-post-mobile-world/