Friday, 18 August 2017

Google making renewed effort to help news publishers drive more subscriptions

Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and […]

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source http://www.onpageseochecker.com/google-making-renewed-effort-to-help-news-publishers-drive-more-subscriptions/

Daily Search Forum Recap: August 18, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Ad Exploit, Black Hat Tools, Search Console Updates & Chrome WarningThis week in search I covered one possible answer […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-18-2017/

SearchCap: Google chrome warnings, Facebook marketplace & SEO data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’Aug 18, 2017 by Barry Schwartz Have forms, login fields and other input sections on your […]

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source http://www.onpageseochecker.com/searchcap-google-chrome-warnings-facebook-marketplace-seo-data/

Marketing Day: Robots replacing marketers, interactive native content & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t worry, marketers. Robots won’t replace you… yet.Aug 18, 2017 by Joe HylandRobots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job […]

The post Marketing Day: Robots replacing marketers, interactive native content & more appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/marketing-day-robots-replacing-marketers-interactive-native-content-more/

Facebook expands Marketplace categories and content in new push for growth

Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer selling platform, responding to the […]

The post Facebook expands Marketplace categories and content in new push for growth appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/facebook-expands-marketplace-categories-and-content-in-new-push-for-growth/

Don’t worry, marketers. Robots won’t replace you… yet.

When two of the world’s leading AI research firms, Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While we may not have a sentient Skynet in the next decade, the greatest risk AI poses today is to your job. Fear of replacement by […]

The post Don’t worry, marketers. Robots won’t replace you… yet. appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/dont-worry-marketers-robots-wont-replace-you-yet/

Bridging data and action: How to create killer reports

Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret that […]

The post Bridging data and action: How to create killer reports appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/bridging-data-and-action-how-to-create-killer-reports/