Friday, 18 August 2017

Google making renewed effort to help news publishers drive more subscriptions

Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and […]

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Daily Search Forum Recap: August 18, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Ad Exploit, Black Hat Tools, Search Console Updates & Chrome WarningThis week in search I covered one possible answer […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-18-2017/

SearchCap: Google chrome warnings, Facebook marketplace & SEO data

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’Aug 18, 2017 by Barry Schwartz Have forms, login fields and other input sections on your […]

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source http://www.onpageseochecker.com/searchcap-google-chrome-warnings-facebook-marketplace-seo-data/

Marketing Day: Robots replacing marketers, interactive native content & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Don’t worry, marketers. Robots won’t replace you… yet.Aug 18, 2017 by Joe HylandRobots aren’t taking over marketing quite yet. But columnist Joe Hyland says if you want to save your job […]

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source http://www.onpageseochecker.com/marketing-day-robots-replacing-marketers-interactive-native-content-more/

Facebook expands Marketplace categories and content in new push for growth

Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer selling platform, responding to the […]

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source http://www.onpageseochecker.com/facebook-expands-marketplace-categories-and-content-in-new-push-for-growth/

Don’t worry, marketers. Robots won’t replace you… yet.

When two of the world’s leading AI research firms, Google DeepMind and Open AI, team up to research the “safety challenges” of artificial intelligence, you know the threat is real. While we may not have a sentient Skynet in the next decade, the greatest risk AI poses today is to your job. Fear of replacement by […]

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source http://www.onpageseochecker.com/dont-worry-marketers-robots-wont-replace-you-yet/

Bridging data and action: How to create killer reports

Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret that […]

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source http://www.onpageseochecker.com/bridging-data-and-action-how-to-create-killer-reports/

What teen fiction can teach you about writing ad copy

What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though. When it comes […]

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source http://www.onpageseochecker.com/what-teen-fiction-can-teach-you-about-writing-ad-copy/

How to market your brand using interactive native content, Part 5

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jane Loring is Vice President of European Brand Partnerships at digital authoring platform Playbuzz. At Playbuzz she leads the brand partnership team across Europe, introducing brands to Playbuzz’s innovative content […]

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source http://www.onpageseochecker.com/how-to-market-your-brand-using-interactive-native-content-part-5/

Why choosing a niche helps you produce better content

As marketers, we sometimes want to be everything to everyone. But the reality is, if we specialize and focus on one area, we can do our jobs better. Finding your content niche is one of the major ways you can differentiate yourself and your content program. Focusing on one or two areas in particular can […]

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Taykey unveils free version of its real-time audience data tool for interest targeting

This week, audience data platform Taykey is launching a free version of its Intelligence tool. Previously, the tool had been available as a monthly subscription. The free version offers real-time data about consumer activities on websites and social networks, although users must choose from Taykey’s predefined commonly used audiences — such as “tech enthusiasts” or […]

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source http://www.onpageseochecker.com/taykey-unveils-free-version-of-its-real-time-audience-data-tool-for-interest-targeting/

Search Buzz Video Recap: Google Ad Exploit, Black Hat Tools, Search Console Updates & Chrome Warning

This week in search I covered one possible answer for how the AdSense and AdWords exploit happened, but Google denied it. Google called algorithm checking tools black hat scrapers. Google confirmed internal and external links are scored differently. Google added more data to the structured data report. Google’s data is 5 days behind now in […]

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source http://www.onpageseochecker.com/search-buzz-video-recap-google-ad-exploit-black-hat-tools-search-console-updates-chrome-warning/

Search in Pics: Mutt Cutts mobile, Google dog chair & Noogler hat shelf

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram Google dog chair: Source: Instagram Google […]

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source http://www.onpageseochecker.com/search-in-pics-mutt-cutts-mobile-google-dog-chair-noogler-hat-shelf/

Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’

Last night, Google sent email notifications via Google Search Console to site owners that have forms on web pages over HTTP. These pages will be marked as not secure in Chrome 62 starting in October 2017. This is not a new notification. Google warned us of this a few months ago. Google said, “Beginning in […]

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source http://www.onpageseochecker.com/google-emails-warnings-to-webmasters-that-chrome-will-mark-http-pages-with-forms-as-not-secure/

5 Things Every SEO Strategy Needs by @DholakiyaPratik

In this industry, we spend a lot of time trading SEO strategies with each other for mutual benefit. It’s a wonderful thing. Not every industry can say about itself. Unfortunately, we invest less time in talking about how to develop our own SEO strategies. While every SEO strategy is – and should be – different, […]

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source http://www.onpageseochecker.com/5-things-every-seo-strategy-needs-by-dholakiyapratik/

5 Ways to Improve Your E-Commerce SEO Without Building a Single Link by @BrockbankJames

Link building is difficult. Link building for an e-commerce store is even harder. Why? Because, in most instances, you’re competing against big-name brands with huge budgets and extensive resources available. That isn’t to say that you can’t outrank such sites or earn some great links to help you on your way to doing so through […]

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source http://www.onpageseochecker.com/5-ways-to-improve-your-e-commerce-seo-without-building-a-single-link-by-brockbankjames/

Google: On-Page Markup & Data Highlighter Signals Are Equivalent

There are two primary ways to markup your pages with structured data to help Google power your rich cards / rich snippets. The best way is to use on-page code markup, schema, to markup your pages as we discussed yesterday. But you can also use the data highlighter tool, which is more of a non-coder […]

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source http://www.onpageseochecker.com/google-on-page-markup-data-highlighter-signals-are-equivalent/

Google Confirms They Score Internal & External Links Differently

Google’s John Mueller said the other day on Twitter that Google “definitely” scores or has different calculations and formulas for internal vs external links and signals. To be fair to John, which I am not always (not intentionally), John only answered this tweet with one word – the word “definitely.” Here is the tweet in […]

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source http://www.onpageseochecker.com/google-confirms-they-score-internal-external-links-differently/

Google Ignores Unrecognized Attributes When Parsing HTML

What happens when you have invalid code, or attributes that mean nothing, or you have a typo in your attributes in your code? How does Google handle it? Well, Google is pretty good at crawling the whole web and the whole web often has a lot of bad code, invalid markup, typos and incorrect syntax. […]

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source http://www.onpageseochecker.com/google-ignores-unrecognized-attributes-when-parsing-html/

How to escape Google’s filter bubble

For some people the personalization of their news apps and other content feeds online is a manual, conscious decision. They want to be displayed certain topics due to their interests, which is completely understandable. Cut through the noise by making sure that you get given what you want. For a lot of us, though, while […]

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source http://www.onpageseochecker.com/how-to-escape-googles-filter-bubble/

How to Get Your First 1,000 Subscribers: 7 Takeaways from 30+ Marketers by @WebDevEtc

Not too long ago, I asked more than 30 online marketers how they got their first 1,000 subscribers and what they would do if they had to start all over again and grow their email list as efficiently as possible. Although there were a lot of unique responses, some people used similar tactics to scale […]

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source http://www.onpageseochecker.com/how-to-get-your-first-1000-subscribers-7-takeaways-from-30-marketers-by-webdevetc/

Mutt Cutts Mobile

Rick Klau, now at Google Ventures, posted a photo yesterday of a van that is named Mutt Cutts. He shared it with Matt Cutts and said “friend of mine saw this in SF. Took me 3 looks before I realized it didn’t say Matt Cutts. /cc @mattcutts.” He posted this on Twitter. Matt Cutts replied […]

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source http://www.onpageseochecker.com/mutt-cutts-mobile/

The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x – Whiteboard Friday

The perfect blog post length or publishing frequency doesn’t actually exist. “Perfect” isn’t universal — your content’s success depends on tons of personalized factors. In today’s Whiteboard Friday, Rand explains why the idea of “perfect” is baloney when it comes to your blog, and lists what you should actually be looking for in a successful […]

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Thursday, 17 August 2017

Google AdWords Universal App Campaigns to Replace App Install Campaigns by @MattGSouthern

Google has notified AdWords customers that all app install campaigns will be migrated to Universal App Campaigns (UAC) later this year. As of October 16th, all newly created app install campaigns will run on UAC. Search, Display, and YouTube app promo campaigns currently in place will stop running altogether on November 15th. “It’s important to […]

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source http://www.onpageseochecker.com/google-adwords-universal-app-campaigns-to-replace-app-install-campaigns-by-mattgsouthern/

Bing Ads Introduces Color-Coded Labels by @MattGSouthern

In an effort to assist with campaign management, Bing Ads is slowly rolling out color-coded labels to all accounts worldwide. Bing Ads’ customized labels can be associated with campaigns, ad groups, ads, and/or keywords. Text details and color can be added to labels to help advertisers analyze their performance.If multiple ads are associated with the […]

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source http://www.onpageseochecker.com/bing-ads-introduces-color-coded-labels-by-mattgsouthern/

Google Search is Looking Out for People with Pollen Allergies by @MattGSouthern

Fall allergy season is on the way, which equals an influx of concerned allergy sufferers looking for details about pollen levels in their area. According to Google’s data, searches for allergy information spike each year in April and May and then again in September. As many as one in five Americans are said to suffer […]

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source http://www.onpageseochecker.com/google-search-is-looking-out-for-people-with-pollen-allergies-by-mattgsouthern/

Daily Search Forum Recap: August 17, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Calls Algorithm Monitoring Tools “Blackhat Scrapers”Back in the good old days, I use to simply use the chatter in the SEO discussion forums […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-17-2017/

SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Link Building Searching SEO SEM / Paid Search Search […]

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source http://www.onpageseochecker.com/searchcap-google-lite-app-bing-dynamic-search-ads-pinterest-zoom/

Marketing Day: Facebook to penalize fake video posts, Quora ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How to get developers to implement SEO recommendationsAug 17, 2017 by Michael KingThe best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations […]

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source http://www.onpageseochecker.com/marketing-day-facebook-to-penalize-fake-video-posts-quora-ad-news-more/

Facebook will penalize fake videos in latest news feed algorithm update

However you feel about videos that play automatically, clicking on what appears to be a video only to find out that it’s a hyperlinked image that opens a site you didn’t want to visit is worse. So is trying to watch a video that’s not actually a video but just a single static image. Facebook […]

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source http://www.onpageseochecker.com/facebook-will-penalize-fake-videos-in-latest-news-feed-algorithm-update/

Pinterest now lets people zoom in on pins, has redesigned visual search icon

Pinterest continues to try to make it easier for people to use its visual search engine. Now Pinterest users can zoom in on pins when using its mobile app. Pinterest has also made the option to search individual objects within a pin more obvious and opened up its Chrome browser extension to people who don’t […]

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source http://www.onpageseochecker.com/pinterest-now-lets-people-zoom-in-on-pins-has-redesigned-visual-search-icon/

Site optimization or traffic optimization: Which delivers better results?

You hear a lot about user experience (UX) testing these days. As an online marketer, you’re supposed to test your site, test your landing pages, test your app… basically, the mantra is, if you’re not testing, you’re wasting money on bad design! No argument here. But, while I’ve been a big fan of testing and conversion […]

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source http://www.onpageseochecker.com/site-optimization-or-traffic-optimization-which-delivers-better-results/

Quora launches retargeting for advertisers

Quora’s newly launched ads platform now supports retargeting ads on the question-and-answer network. It was announced Thursday that Quora advertisers can now create audience segments of past site visitors for ad targeting on Quora. The targeting is powered by the Quora conversion pixel. Advertisers will need to add the pixel to their sites or take advantage […]

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source http://www.onpageseochecker.com/quora-launches-retargeting-for-advertisers/

Data is the new currency, but are advertisers spending wisely?

It’s nearly impossible to avoid news around Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth potential in its advertising business, much of which can be attributed to its ownership — and usage — of consumer data for targeted advertising and personalization. Data is an indispensable […]

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source http://www.onpageseochecker.com/data-is-the-new-currency-but-are-advertisers-spending-wisely/

Dynamic Search Ads pilot in Bing Ads now open to all US advertisers

Bing Ads’ testing of Dynamic Search Ads (DSA) is expanding to and now available to US advertisers. From Thursday’s announcement: DSA is designed to help advertisers increase their impression volume, increase search term coverage and drive incremental clicks and conversions, while reducing the burdens of campaign set up and day-to-day management. Advertisers using DSA in […]

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source http://www.onpageseochecker.com/dynamic-search-ads-pilot-in-bing-ads-now-open-to-all-us-advertisers/

Facebook offers in-stream-only video ad buys as it looks to rival YouTube, TV

A week after Facebook revealed its upcoming video service, Watch, to compete against Google’s YouTube, as well as streaming and traditional TV networks, the company is ready to make a run at its rivals’ advertising businesses. Facebook has started selling video ads that will only appear in videos that people watch on its social network […]

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source http://www.onpageseochecker.com/facebook-offers-in-stream-only-video-ad-buys-as-it-looks-to-rival-youtube-tv/

Tuning into podcast sponsorship, programmatic audio and native audio sponsorships

We don’t call it radio advertising anymore. It’s online audio advertising, and it can live anywhere: online, offline, on any device. With so many ears now online, you have more ways than ever to reach your audience. A major plus for this kind of advertising is that it’s been largely immune from many major issues affecting other […]

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source http://www.onpageseochecker.com/tuning-into-podcast-sponsorship-programmatic-audio-and-native-audio-sponsorships/

How important is Google Shopping for retailers?

With the recent decision by the European Commission (EC) to levy a massive $2.7B fine on Google for unfair practices, a light was shined on the comparison shopping engines that have lost out over the past few years as searchers have increasingly used Google alone for product browsing. The EC determined that Google’s placement of […]

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source http://www.onpageseochecker.com/how-important-is-google-shopping-for-retailers/

404 vs Soft 404 Errors: What’s the Difference & How to Fix Both by @benjarriola

Every page that loads in a web browser has a response code included in the HTTP headers, which may or may not be visible on the web page itself. There are many different response codes a server gives to communicate the loading-status of the page; one of the most well-known codes is the 404-response code. […]

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source http://www.onpageseochecker.com/404-vs-soft-404-errors-whats-the-difference-how-to-fix-both-by-benjarriola/

Google Explains Why Rich Snippets Are Not Showing Up in Search Results by @MattGSouthern

Google Webmaster Trends Analyst, John Mueller, was recently asked why rich snippets are not showing up in search results. More specifically, the question was phrased as: ”How do I debug why my Google Rich cards are not appearing when the webmaster console says everything ok and the help article doesn’t apply?” Mueller’s response on Twitter […]

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source http://www.onpageseochecker.com/google-explains-why-rich-snippets-are-not-showing-up-in-search-results-by-mattgsouthern/

Can blockchain satisfy GDPR’s user data protection requirements for targeted ads?

Next spring, GDPR could upset everything in digital marketing. That’s because, when the European Union’s General Data Protection Regulation (GDPR) goes into effect in May 2018, it will require a variety of new permissions and protections for consumer data. Companies doing business in the EU could face massive fines, but brands elsewhere might also be at […]

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source http://www.onpageseochecker.com/can-blockchain-satisfy-gdprs-user-data-protection-requirements-for-targeted-ads/

Google: We Care About URL & Last Modification Date

Google’s John Mueller said on Twitter this morning that Google doesn’t really care much about the priority field in the XML Sitemap, but they do care about the URL and last modification date. Here is the tweet: The URL + last modification date is what we care about for websearch. — John ☆.o(≧▽≦)o.☆ (@JohnMu) August […]

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source http://www.onpageseochecker.com/google-we-care-about-url-last-modification-date/

Google Calls Algorithm Monitoring Tools “Blackhat Scrapers”

Back in the good old days, I use to simply use the chatter in the SEO discussion forums to communicate with you all if I feel there was a major or minor Google Algorithm update. Now we have dozens of tools from companies like Moz, SEMRush, RankRanger, Algoroo, Advanced Web Rankings, Accuranker, SERP Metrics and […]

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source http://www.onpageseochecker.com/google-calls-algorithm-monitoring-tools-blackhat-scrapers/

The 15 best Google Chrome extensions for SEO

Google Chrome has taken a dominant position as the world’s favorite desktop browser, with almost 60% market share and rising. Its central role among Google’s vast suite of digital software and hardware has driven this growth, but users also love how customizable the browser is. It can be dauntingly customizable, in fact. With tens of thousands of […]

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source http://www.onpageseochecker.com/the-15-best-google-chrome-extensions-for-seo/

Google is testing a new lightweight search app for slow internet networks

Android Police reports Google is testing a new lightweight version of their search app in Indonesia and maybe India, to see how they can speed up their search services in locations where internet speeds are on the slower side. The interface provides many of the same features as the main search app but somewhat dumbed […]

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source http://www.onpageseochecker.com/google-is-testing-a-new-lightweight-search-app-for-slow-internet-networks/

Think You Know Who Your SEO & PPC Competition Is? Think Again! by @KatyaBovykina

Who is your competition? If you ask almost anyone in any company who they think their competitors are, they will probably name a few companies that sell similar products or services and serve the same needs as them. And these are the same companies we typically keep in mind when talking about competition in business. […]

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source http://www.onpageseochecker.com/think-you-know-who-your-seo-ppc-competition-is-think-again-by-katyabovykina/

Google: More Control With Markup vs The Data Highlighter Tool

In 2012, Google launched the data highlighter tool to give less technical webmasters a way to communicate markup of a page or group of pages in a visual way. It is a pretty creative way to communicate schema and markup to Google for those unable to add schema to their source code. But is that […]

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source http://www.onpageseochecker.com/google-more-control-with-markup-vs-the-data-highlighter-tool/

Google Maps Reviews Breaks For 4 Hours Yesterday

Yesterday, at around 10am EST, the ability to write new reviews for Google local results in Google Search or Google Maps stopped working. In fact, it stopped working for about four hours. Many webmasters, SEOs, local folks and others started to panic. Google was alerted to the issue pretty quickly and they resolved it relatively […]

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source http://www.onpageseochecker.com/google-maps-reviews-breaks-for-4-hours-yesterday/

Report: Google Showing More Local Packs Internationally

RankRanger is reporting a huge increase in the local packs showing up internationally, outside of the US. They said on Twitter that the “local Pack sees coordinated international boost.” Here are some country by country percentage increases for the local pack: Finland: 449% Germany: 69% Spain: 544% South Africa: 35% UK: 45% Here is their […]

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source http://www.onpageseochecker.com/report-google-showing-more-local-packs-internationally/

Why & How to Use Sponsored Posts by @alextachalova

When it comes to attracting new visitors, many companies still rely heavily on display advertising rather than sponsored posts. Why though? The average display click-through rate is dramatically low. In fact, the average rate across all ad formats is only 0.05 percent. Plus, ad blocking software continues to grow in popularity. Viewability is affected by ad blocking, with Google […]

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source http://www.onpageseochecker.com/why-how-to-use-sponsored-posts-by-alextachalova/

Wednesday, 16 August 2017

The Dental SEO Expert Advice Dentists Need

When people search for a product on their mobile phones, 18% of those searches result in a sale somewhere on that very day. Fifty percent of people who use their smartphones for a local search will visit a store that day. The same is true of 34% of users who search locally on their tablets […]

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source http://www.onpageseochecker.com/the-dental-seo-expert-advice-dentists-need/

Daily Search Forum Recap: August 16, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: @HerrGranatos I’ve seen that happen on URLs that we can’t crawl properly (server returns an empty response). Double-check your […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-16-2017/

SearchCap: Google pollen search, Google reviews bug & Google pays Apple

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Local & Maps Link Building SEO SEM / Paid Search About The Author […]

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source http://www.onpageseochecker.com/searchcap-google-pollen-search-google-reviews-bug-google-pays-apple/

Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Search Console’s 7/13/17 update: What really changed?Aug 16, 2017 by Kyle BlanchetteColumnist Kyle Blanchette notes that after Google’s recent update to the Search Analytics report in Search Console, many of […]

The post Marketing Day: Back-to-school shopping, Pinterest updates & the FTC-Uber settlement appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/marketing-day-back-to-school-shopping-pinterest-updates-the-ftc-uber-settlement/

Google rolling out hands-free calling on Google Home to US and Canada

At Google I/O, the company announced that it was going to allow calling via Google Home. Now, Mountain View is rolling out the capability for the US and Canada in English, with Canadian French coming soon. The device will permit calling to your Google contacts and businesses by voice alone. Alexa devices can call one […]

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source http://www.onpageseochecker.com/google-rolling-out-hands-free-calling-on-google-home-to-us-and-canada/

TeacherLists.com partners with online retailers to ease headache of back-to-school shopping

This week marks the peak of back-to-school shopping season. If you’re among the parents with children entering grades K through 8, then you are probably all too familiar with the madness that goes along with fulfilling school supply shopping lists. Five-subject notebooks, 24-count crayon packs, pencils, scissors, facial tissues, hand sanitizer, Clorox wipes, and don’t […]

The post TeacherLists.com partners with online retailers to ease headache of back-to-school shopping appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/teacherlists-com-partners-with-online-retailers-to-ease-headache-of-back-to-school-shopping/

Google working to fix the ability to leave local reviews on Google Maps

For the past few hours, the ability to leave reviews on local business profiles within Google search or Google Maps has not been functioning. Google has told us they are aware of the issue and are working on a fix. But currently, if you want to leave a review for a local listing, you are […]

The post Google working to fix the ability to leave local reviews on Google Maps appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/google-working-to-fix-the-ability-to-leave-local-reviews-on-google-maps/

How to get developers to implement SEO recommendations

The hardest problem in doing SEO isn’t the algorithm updates. It isn’t having access to the enterprise tools. It’s not even whether or not you have the experience to determine where to focus your efforts. No, the hardest problem in SEO is getting developers to actually execute recommendations. We all walk into projects hoping to […]

The post How to get developers to implement SEO recommendations appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/how-to-get-developers-to-implement-seo-recommendations/

Nailing down ads for the holiday season

Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this fast-paced season — and for e-commerce brands, this is especially crucial. Getting ahead of the competitive holiday season is a recurring obstacle. To start off on the […]

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source http://www.onpageseochecker.com/nailing-down-ads-for-the-holiday-season/

Google’s big gamble on ad blocking and why you should care

You click a link to an article or blog post. The page takes an extra second to load, and you already know what to expect: chaos. Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and it starts blasting […]

The post Google’s big gamble on ad blocking and why you should care appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/googles-big-gamble-on-ad-blocking-and-why-you-should-care/

Google gives allergy sufferers a heads-up on pollen levels via mobile search

Starting today, Google will return “at-a-glance” local pollen levels for pollen and allergy-related searches on mobile. Google says it worked with The Weather Channel to pull the pollen index and forecast data. Clicking the “More about seasonal allergies” link will take you to more detailed information on pollen counts. In addition to the new pollen […]

The post Google gives allergy sufferers a heads-up on pollen levels via mobile search appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/google-gives-allergy-sufferers-a-heads-up-on-pollen-levels-via-mobile-search/

Developing YOUR audience targeting strategy

We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences — especially those customers that come close to converting, then change their minds. But there is much more to remarketing than abandoned shopping cart visitors, which is why I’ve been saying for the last several years that every campaign […]

The post Developing YOUR audience targeting strategy appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/developing-your-audience-targeting-strategy/

Retailers: Here are the building blocks for winning the digital shelf

“How should we analyze our online sales presence?” Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially stick to familiar in-store metrics, before eventually moving to new web-centric, customized data points. In terms of staffing the management and analysis of online channels, […]

The post Retailers: Here are the building blocks for winning the digital shelf appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/retailers-here-are-the-building-blocks-for-winning-the-digital-shelf/

Performance Horizon can now predict campaign results for its affiliates & partners

Performance Horizon is a partner marketing platform that lets site and app publishers make money from affiliate links or from customized commission-based arrangements with advertisers. This week, the UK-based company is adding a machine learning-powered ability to predict trends for advertisers 28 days out. It says this is the first AI-enhanced predictive analytics capability for […]

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source http://www.onpageseochecker.com/performance-horizon-can-now-predict-campaign-results-for-its-affiliates-partners/

The SEO Primer to Learning Data Science Basics by @beaupedraza

For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the conversation, leaving out the data wonks out in the cold. While there’s a massive benefit in mastering Excel for SEO, you may want to complement your […]

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source http://www.onpageseochecker.com/the-seo-primer-to-learning-data-science-basics-by-beaupedraza/

ironSource’s new Ad LTV Prediction tool shows app ad revenue trends across ad networks

Supply-side ad mediation platform for app developers ironSource is out with a new tool for visualizing revenue trends from nearly two dozen networks for in-app ads. Called Ad LTV [Life Time Value] Prediction, it shows trends for user retention, ad impressions and estimated revenue from all networks for a given cohort of users who first signed […]

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source http://www.onpageseochecker.com/ironsources-new-ad-ltv-prediction-tool-shows-app-ad-revenue-trends-across-ad-networks/

Google: Three Reasons Your Rich Snippets Aren’t Showing In Search

An SEO asked Google’s John Mueller why his rich cards (rich snippets) aren’t showing up in search. John responded with three possible reasons over Twitter. The question was “How do I debug why my Google Rich cards are not appearing when the webmaster console says everything ok and the help article doesn’t apply?” John responded: […]

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source http://www.onpageseochecker.com/google-three-reasons-your-rich-snippets-arent-showing-in-search/

Google: URL Structure Not So Important For SEO

Google’s John Mueller said on Twitter that URL structure is “not so much” important, rating it a 1 out of 7 – whatever that means. He said the bigger concern is changing URLs can take Google time to pick up on and pass signals from. So stick with your URLs for the long term, if […]

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source http://www.onpageseochecker.com/google-url-structure-not-so-important-for-seo/

Why site speed is as important as ever on the visual web

In 2017 there has been a lot of focus around the impending mobile-first index and serving content through HTTPS. But there have also been two other important unfashionable topics lingering in the shadows: cybersecurity and site speed. Since 2010, Google have publicly acknowledged that they take into account page load speed and site speed, and with […]

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source http://www.onpageseochecker.com/why-site-speed-is-as-important-as-ever-on-the-visual-web/

4 Easy Ways to Get More Subscribers (Without Using Annoying Popup Boxes) by @JuliaEMcCoy

Popups. Those annoying, intrusive interstitials that won’t leave you alone as you casually browse a website. (We’re talking full-screen, takeover, “do you need marketing? yes, I’d like to be a genius / no, I don’t want to be a genius” type of ad. Simply put, the a-fricking-nnoying ones.) Back in the late 1990s, when third-party popup […]

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source http://www.onpageseochecker.com/4-easy-ways-to-get-more-subscribers-without-using-annoying-popup-boxes-by-juliaemccoy/

TAG sees its ad tech verification program aimed at cleaning up digital advertising grow rapidly

The industry group formed to secure and weed out fraud in the digital advertising supply chain says it has seen a jump in companies interested in joining the program over the past few months. More than 350 companies have now applied for verification registrations by the Trustworthy Accountability Group (TAG), with an application increase of […]

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source http://www.onpageseochecker.com/tag-sees-its-ad-tech-verification-program-aimed-at-cleaning-up-digital-advertising-grow-rapidly/

Google: Links From Added URL Parameters, Check The Canonical

Sometimes I get to step back and explain a basic SEO topic, this is one of those cases. @aasimmugal asked Google’s John Mueller if a link from http://abc.go.com/?utm_source=google&utm_medium=cpc&utm_campaign=offer will count as a link from abc.com? John responded “use the rel=canonical & other forms of canonicalization if you’re worried about that.” He added later that technically […]

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source http://www.onpageseochecker.com/google-links-from-added-url-parameters-check-the-canonical/

Google: Directing Users & GoogleBot To Fasters Servers Is Not Cloaking

A webmaster asked John Mueller of Google if it is cloaking or against Google’s guidelines to direct GoogleBot to the fastest server available to render the content on the web site. John said on Twitter that there is nothing wrong with sending users (or I guess GoogleBot) to the fastest possible server available at the […]

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source http://www.onpageseochecker.com/google-directing-users-googlebot-to-fasters-servers-is-not-cloaking/

Google: We Count The Same URL In Different Sitemaps Separately

John Mueller of Google said on Twitter that Google will count the same URL in different sitemap files separately, which could sometimes lead to the number of URLs in your sitemaps being less than the number of URLs counted as being indexed. An SEO shared a sitemap report showing this: Here are the tweets: The […]

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source http://www.onpageseochecker.com/google-we-count-the-same-url-in-different-sitemaps-separately/

14 Image Optimization Tips You Need to Know by @RyanClutt

We’re living in an increasingly visual world. And in this world, the value of image optimization can’t be overlooked. Images make your webpages more appealing. More likely than not, there’s an image on every page of your website. Without the proper optimization, however, you’re wasting a valuable SEO asset. Plus, the larger the file size, […]

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source http://www.onpageseochecker.com/14-image-optimization-tips-you-need-to-know-by-ryanclutt/

What to expect at MarTech? Here’s our epic preview

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maitre fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger-twitching on the delete key. But I also have an addiction — I […]

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source http://www.onpageseochecker.com/what-to-expect-at-martech-heres-our-epic-preview/

Tuesday, 15 August 2017

FTC-Uber data settlement subjects company to privacy audits for next 20 years

Uber has settled a privacy complaint brought by the Federal Trade Commission (FTC), charging that it failed to sufficiently protect consumer and driver data from improper employee access and by third parties on Amazon’s cloud-based servers. In its complaint (.pdf) the FTC cited and paraphrased Uber’s terms and policies representing that rider and driver data […]

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source http://www.onpageseochecker.com/ftc-uber-data-settlement-subjects-company-to-privacy-audits-for-next-20-years/

Analyst: Google’s default search deal worth $3 billion to frenemy Apple

As Apple and Google became direct competitors following the rise of Android, industry observers wondered if (and anticipated that) someday, Apple would cease to offer Google as the iPhone’s default search engine. And while Cupertino has diversified away from Google, via Spolight Search, Siri and Bing, Google is still the dominant search tool on the […]

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source http://www.onpageseochecker.com/analyst-googles-default-search-deal-worth-3-billion-to-frenemy-apple/

What Google’s Perspective API Might Mean for Search Marketing

In February 2017, Google released Perspective, a new API that has sendt shock waves through the internet. Let’s check out what it is, how it will be used, and its potential repercussions for search marketers. Introducing ‘Perspective’ Perspective, Google’s new API, will take any phrase and tell you how toxic it is. By typing a […]

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source http://www.onpageseochecker.com/what-googles-perspective-api-might-mean-for-search-marketing/

Daily Search Forum Recap: August 15, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google On How To Block Your Staging ServerGoogle’s John Mueller posted on Google+ an overview of how to remove your staging server from Google […]

The post Daily Search Forum Recap: August 15, 2017 appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/daily-search-forum-recap-august-15-2017/

SearchCap: Bing Ads updates, Google Search Console change & competitive analysis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Labels are coming to Bing Ads & Bing Ads EditorAug 15, 2017 by Ginny Marvin As in AdWords, labels can be applied at various levels of campaigns to aid management and […]

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source http://www.onpageseochecker.com/searchcap-bing-ads-updates-google-search-console-change-competitive-analysis/

5 ways to ramp up your digital media measurement

Marketing budgets now account for 12 percent of an organization’s revenues, marking the third straight year of overall budget increases, according to the Gartner 2016-2017 CMO Spend Survey. Digital is a leading force, and 65 percent of marketers in the survey said they would be increasing their spend in digital advertising. While increased budgets don’t […]

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source http://www.onpageseochecker.com/5-ways-to-ramp-up-your-digital-media-measurement/

Marketing Day: Facebook’s latest redesign, AdWords ends app-install campaigns & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook redesigns news feed with larger link previews, circular profile photosAug 15, 2017 by Tim PetersonWhile mostly cosmetic, Facebook’s changes are meant to make its social network easier to use. Facebook […]

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source http://www.onpageseochecker.com/marketing-day-facebooks-latest-redesign-adwords-ends-app-install-campaigns-more/

Facebook redesigns news feed with larger link previews, circular profile photos

A few months after Twitter tweaked the look of its feed, it’s now Facebook’s turn to make some mostly cosmetic changes. On Tuesday, Facebook rolled out a redesign of its news feed that adopts circular profile photos (like Twitter did), enhances link previews of posts and makes comment threads more apparent. In a blog post […]

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source http://www.onpageseochecker.com/facebook-redesigns-news-feed-with-larger-link-previews-circular-profile-photos/

Facebook copies Instagram’s Live Stories, Boomerangs with in-app camera update

Instagram has replaced Snapchat as Facebook’s muse. On Tuesday, Facebook added some of Facebook-owned Instagram’s features to its own mobile apps, including its own take on Live Stories and Boomerangs, through an update to its in-app camera, called Camera. Live video in Stories The most notable new feature is the addition of live videos to […]

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source http://www.onpageseochecker.com/facebook-copies-instagrams-live-stories-boomerangs-with-in-app-camera-update/

Google Search Console’s 7/13/17 update: What really changed?

Webmasters may have had a moment of panic in the days after Google made an update to the way impressions and average position are reported in the Google Search Console interface. Quite a few of our clients at Merkle saw significant drops in average position after the update, like this one: Once Google confirmed the […]

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source http://www.onpageseochecker.com/google-search-consoles-71317-update-what-really-changed/

Report: ‘Asset tracking’ now a primary use case for indoor location and beacons

Proximity and beacon data platform Unacast has released its Q2 Proximity.Directory report. The report goes beyond marketing use cases to look at how proximity sensors are being deployed for “asset tracking” (people and places) across industries such as healthcare, logistics, manufacturing and others (marijuana is one of the featured categories). The report discusses the ways […]

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source http://www.onpageseochecker.com/report-asset-tracking-now-a-primary-use-case-for-indoor-location-and-beacons/

How to generate ideas when competitive analysis shows you nothing

I’ve recently softened my stance on competitive analysis. I once thought that it was not worth my time; usually, what I saw was that people were simply using it to copy another site’s link profile. I found it useful to look at how industries linked, of course, but it really wasn’t that high on my […]

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source http://www.onpageseochecker.com/how-to-generate-ideas-when-competitive-analysis-shows-you-nothing/

9 Proven Tips to Get More Social Media Followers by @marktraphagen

Let’s just admit it. We all say we don’t care about the number of followers we have on social networks…but we all do! If you’re a mature digital marketer, you know that follower count isn’t any guarantee of the value of a social media account. But at the same time, you also know having a […]

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source http://www.onpageseochecker.com/9-proven-tips-to-get-more-social-media-followers-by-marktraphagen/

Dun & Bradstreet is testing blockchain as a way to securely distribute its content

Lest you think blockchain technology is still in the far future of commercial communications and commerce, keep in mind that the venerable Dun & Bradstreet is busily kicking the technology’s tires. The company — whose origins stretch back to the middle of the 19th century — is currently testing a pilot project that allows clients […]

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source http://www.onpageseochecker.com/dun-bradstreet-is-testing-blockchain-as-a-way-to-securely-distribute-its-content/

Switching to HTTPS: Is it really worth it?

Ever since Google made the announcement that HTTPS is a ranking signal, there has been a lot of discussion around whether that extra ‘s’ is really worth the hassle. There are clear benefits to obtaining that sought-after green padlock, but there is also a lot of nervousness around actually making the switch. The apprehension is […]

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source http://www.onpageseochecker.com/switching-to-https-is-it-really-worth-it/

What is a Natural Link? (A Good Backlink) by @rollerblader

With tradeshow season and Q4 coming up, terms like natural links, quality links, and good links are going to be thrown around like crazy. Whether you’re going into a client pitch, attending a search marketing conference, or your boss asks you why you aren’t getting quality links, it’s important to know (and be able to […]

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source http://www.onpageseochecker.com/what-is-a-natural-link-a-good-backlink-by-rollerblader/

Google On How To Block Your Staging Server

Google’s John Mueller posted on Google+ an overview of how to remove your staging server from Google and then the best way to block it going forward. Some call it a staging server, some a development server, some a testing server or some have all of these three and more. Heck, we even have pentest […]

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source http://www.onpageseochecker.com/google-on-how-to-block-your-staging-server/

Google Search Console Structured Data Report Gets More Details

Aleyda Solis posted on Twitter that the Google Search Console structured data report now has more detail. She pointed out that in the product report, it has new fields for name, price, brand, model and page URL. She wrote “is it me or this new level of detail in Google Search Console Structured Data report […]

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source http://www.onpageseochecker.com/google-search-console-structured-data-report-gets-more-details/

Google Voice Recognition Now Supports 119 Languages

Google announced they now have added 30 new languages to their voice recognition capability, bringing it to a total of 119 language varieties, in Gboard on Android, Voice Search and more. And even more, Google also added the ability to dictate emojis in the US. Here are the 30 new languages: Amharic (Ethiopia) Armenian (Armenia) […]

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source http://www.onpageseochecker.com/google-voice-recognition-now-supports-119-languages/

Are Press Releases Still Good for SEO? by @jennyhalasz

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post! Today’s Ask an SEO question is from Steven S. of New York City. He asks: Are press releases […]

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source http://www.onpageseochecker.com/are-press-releases-still-good-for-seo-by-jennyhalasz/

Anti-Google Posters: Apple Think Different, Google Not So Much

I have been spotting tweets from people sharing signs posted around the Venice Beach area, near the Google office there, with anti-Google signs. It shows Steve Jobs and the Apple logo with “Think Different” and then the CEO of Google, Sundar Pichai, and Google logo with “Not So Much.” It isn’t 100% clear why, some […]

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source http://www.onpageseochecker.com/anti-google-posters-apple-think-different-google-not-so-much/

Google Mobile-Friendliness Test Shortcut in Search Results by @MattGSouthern

Google has made it easier than ever to test your site’s mobile-friendliness with a shortcut built right into its search results. Now it’s as easy as typing the command “mobile friendly” into the search bar to bring up a testing tool built by Google to gauge how mobile-friendly your site is. Here’s what it looks […]

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source http://www.onpageseochecker.com/google-mobile-friendliness-test-shortcut-in-search-results-by-mattgsouthern/

Google Voice Search Now Available to One Billion People Worldwide by @MattGSouthern

With the roll out of Google voice search to 30 new languages around the world, it is now available to over one billion people worldwide. In total, Google’s speech recognition now supports 119 languages. In addition, it now supports the language of emoji. What that means is you can now dictate emoji in US English […]

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source http://www.onpageseochecker.com/google-voice-search-now-available-to-one-billion-people-worldwide-by-mattgsouthern/

5 Tips to Help Show ROI from Local SEO

Earlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they’d like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners. My clients […]

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source http://www.onpageseochecker.com/5-tips-to-help-show-roi-from-local-seo/

Monday, 14 August 2017

Facebook lets brands promote publishers’, influencers’ posts as ads

After officially opening itself up last year as a free distribution outlet for branded content, Facebook is ready to cash in. On Monday, Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as branded using Facebook’s […]

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source http://www.onpageseochecker.com/facebook-lets-brands-promote-publishers-influencers-posts-as-ads/

Daily Search Forum Recap: August 14, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Details On The Google AdSense/Ad Buyer ExploitAs many of you know, Google confirmed an AdSense exploit where ad buyers were able to manipulate the […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-august-14-2017/

SearchCap: Google Q&A, voice search expands, app-install ads & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords app-install campaigns to sunset as Universal App Campaigns take overAug 14, 2017 by Greg Sterling Google says Universal App Campaigns are now delivering 50% of app downloads across its network. […]

The post SearchCap: Google Q&A, voice search expands, app-install ads & more appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/searchcap-google-qa-voice-search-expands-app-install-ads-more/

Marketing Day: Aetna’s CMO, Openprise’s Data Marketplace & LinkedIn analytics

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: New research shows Hispanic millennial shoppers are ‘a driving force’ of US economyAug 14, 2017 by Amy GesenhuesInsights on mobile and social usage trends among this growing demographic. Disclosure and transparency: […]

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source http://www.onpageseochecker.com/marketing-day-aetnas-cmo-openprises-data-marketplace-linkedin-analytics/

Search marketers save $400 on SMX East until this Saturday!

Your search for actionable SEM and SEO tactics stops here. Join thousands of marketers at the largest search marketing conference on the East Coast — Search Engine Land’s SMX East, October 24–26, 2017, in New York City. Register today for an All Access Pass and pay the super early bird rate of $1,795 — that’s a whopping $400 off on-site rates! […]

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source http://www.onpageseochecker.com/search-marketers-save-400-on-smx-east-until-this-saturday/

New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy

The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the $1.5 trillion purchasing power of US Hispanics is controlled by young adults ranging in age from 18 to 32 years old. “Hispanic Millennials are no longer a small sub-segment of the US economy, […]

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source http://www.onpageseochecker.com/new-research-shows-hispanic-millennial-shoppers-are-a-driving-force-of-us-economy/

AdWords app-install campaigns to sunset as Universal App Campaigns take over

Google launched Universal App Campaigns (UAC) roughly two years ago to help developers drive app downloads. UAC has co-existed with AdWords app-install campaigns since that time. Now the company is moving all app-install ads under the umbrella of UAC. Google said that as of October 16, all app-install campaigns will run as UAC ads. All […]

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source http://www.onpageseochecker.com/adwords-app-install-campaigns-to-sunset-as-universal-app-campaigns-take-over/

Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’

David Edelman is the first CMO for all of Aetna because of the second wave of digital transformation. He was recruited “as an agent of change,” he told me, to help lead the company’s transformation into “an integrated experience” that acts as one brand. Previously, Edelman pointed out, each business line at Aetna had its […]

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source http://www.onpageseochecker.com/aetnas-cmo-our-future-is-becoming-your-care-partner-not-just-paying-claims/

Engagio CEO: The one-to-one relationship is the key driver behind marketing’s evolution

Marketing software has been evolving toward the goal of one-to-one marketing, says Engagio CEO and co-founder Jon Miller. Miller, who also co-founded Marketo, told me that his career was inspired by the 1993 book, “The One to One Future: Building Relationships One Customer at a Time.” Written by customer strategy experts Don Peppers and Martha […]

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source http://www.onpageseochecker.com/engagio-ceo-the-one-to-one-relationship-is-the-key-driver-behind-marketings-evolution/

3 strategies for keeping your marketing job in the age of AI

Artificial intelligence-based marketing tools can now learn, predict, personalize, strategize, make decisions, take action, provide insights and create content. So, what can human marketers do to make sure they are still useful? To get some ideas about what skills humans might retain as the waves of AI-powered change roll in, we asked a veteran of marketing’s […]

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source http://www.onpageseochecker.com/3-strategies-for-keeping-your-marketing-job-in-the-age-of-ai/

Google adds 30 languages to voice search & makes it possible to use emojis with voice typing

dennizn / Shutterstock.com Aiming to make its voice typing technology more inclusive, Google has added 30 new languages to voice search — bringing the total number of languages supported by speech recognition via Gboard on Android to 119. Included among the languages are Bengali, Lao, Sundanese, Urdu and two of the most popular African languages […]

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source http://www.onpageseochecker.com/google-adds-30-languages-to-voice-search-makes-it-possible-to-use-emojis-with-voice-typing/

5 mindset mistakes you may be making when it comes to SEO

Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got to the comment section, I remembered how intently SEOs used to […]

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source http://www.onpageseochecker.com/5-mindset-mistakes-you-may-be-making-when-it-comes-to-seo/

6 tips for using location information to boost conversion

While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a study that demonstrated very little correlation between usage or traffic and influence. In other words, just because people frequently find your business doesn’t mean they choose your business or buy from your […]

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source http://www.onpageseochecker.com/6-tips-for-using-location-information-to-boost-conversion/