Tuesday, 28 November 2017

Google Trends now shows data for YouTube search, Google Shopping, News search & Image search

Google is adding new filters to its trends data, making it possible to see search trends beyond web search. Now, you can find real-time search trends on specific search terms within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in the world are looking for, […]

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source http://www.onpageseochecker.com/google-trends-now-shows-data-for-youtube-search-google-shopping-news-search-image-search/

Google Will Penalize Your Site For Using Event Markup Incorrectly

Google has had enough of people using the event markup in a misleading way and is now sending out a strict warning that if you use this markup in any other way then its intended purpose, Google may go ahead and penalize your site. The penalty will be in the form of a manual action […]

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source http://www.onpageseochecker.com/google-will-penalize-your-site-for-using-event-markup-incorrectly/

Google launches new Google Finance features in search and drops the portfolio feature

Google announced it is launching a new Google Finance experience today that brings many of the finance features directly into Google Search on desktop and mobile. With this launch, Google has dropped the portfolio, the ability to download your portfolio, and historical tables — which we saw coming a couple of months ago. In search, there […]

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source http://www.onpageseochecker.com/google-launches-new-google-finance-features-in-search-and-drops-the-portfolio-feature/

An Introduction to Using ‘Big Content’ For Link Building by @BrockbankJames

If you are still trying to build links with 500-word blog posts which only just scrape the surface of a topic, you’re probably wasting your time. The truth is that publishers (including both bloggers and journalists) simply have no reason to link out to your blog content in most instances. After all, why would they […]

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source http://www.onpageseochecker.com/an-introduction-to-using-big-content-for-link-building-by-brockbankjames/

Google: Featured Snippets Are Not Losing Their Appeal

We recently reported about the changes in the featured snippets being shown in Google. Yesterday, Pete Meyers from Moz posted more details about the loss in featured snippets on his blog. I did reach out to Google for a comment on this change but I have yet to hear back from Google PR. The closest […]

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source http://www.onpageseochecker.com/google-featured-snippets-are-not-losing-their-appeal/

Google Tests Research Search Carousel

Google seems to be testing a new search feature that shows a “research” search carousel box in the search results for content around your query. I cannot replicate this by Geoff Angell posted a screen shot on Twitter showing the feature in action. Here it is: I am able to see the “Refine by type”, […]

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source http://www.onpageseochecker.com/google-tests-research-search-carousel/

How to amplify your content marketing with influencer-driven writing contests

The purpose of a content marketing campaign is almost never a boost in sales: People who want to consume and share information rarely intend to buy. Content marketing is mostly about influencing the influencer, i.e. those people who can impact your customers’ buying decisions. Hence the most effective content marketing strategy is the one that involves […]

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source http://www.onpageseochecker.com/how-to-amplify-your-content-marketing-with-influencer-driven-writing-contests/

Social Advocacy: Why Your Business Needs It & How to Get Started by @Jasmine_Sandler

In my work for the last 15+ years in utilizing social media to develop brands and communities, one thing has always remained true for brand strength – a sense of social advocacy both internally and externally is necessary for companies who want to develop a strong online reputation. What Is a Social Advocacy Program? A […]

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source http://www.onpageseochecker.com/social-advocacy-why-your-business-needs-it-how-to-get-started-by-jasmine_sandler/

How to Write Marketing Case Studies That Convert

In my last post, I discussed why your top funnel content shouldn’t be all about your brand. Today I’m making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that’s directly about your business and offers proof of your effectiveness. Specifically, I’m talking about case studies. I’m […]

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source http://www.onpageseochecker.com/how-to-write-marketing-case-studies-that-convert/

Monday, 27 November 2017

Daily Search Forum Recap: November 27, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-november-27-2017/

SearchCap: Google event schema penalty, knowledge graph local panels & fake reviews

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get […]

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source http://www.onpageseochecker.com/searchcap-google-event-schema-penalty-knowledge-graph-local-panels-fake-reviews/

Google to Provide More Real-time Data in Google Trends by @MattGSouthern

Google Trends, is now going to provide even more real-time data on the popularity of search terms. In addition to organic search, Google Trends will offer data on searches conducted within News, Shopping, Images, and YouTube. Here’s a quick demonstration and test of the new features. Let’s search for Prince Harry of Wales, who has […]

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source http://www.onpageseochecker.com/google-to-provide-more-real-time-data-in-google-trends-by-mattgsouthern/

How your website redesign can sabotage your paid search efforts

Recently, my PPC agency almost declined to take on a new client because the client’s website was so severely outdated. The site looked bad, was difficult to use and didn’t have an easy way to convert prospects. But when we learned that the client was in the process of redesigning this website, we agreed to […]

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source http://www.onpageseochecker.com/how-your-website-redesign-can-sabotage-your-paid-search-efforts/

Google warns webmasters not to use misleading event markup

Google is warning publishers and webmasters not to use event markup in a way that is misleading to searchers, or else Google will remove the ability for your whole website to show rich snippets in its search results. Google said it has recently updated and clarified the guidelines around the use of event markup after […]

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source http://www.onpageseochecker.com/google-warns-webmasters-not-to-use-misleading-event-markup/

Looking to get out of the SEO business? Good!

It’s not your imagination — there’s no denying that SEO has become increasingly difficult over the last few years. A recent thread on WebmasterWorld highlighted this fact when a poster lamented the challenges he has faced adapting to changes in the SEO industry, and he said that he was considering leaving the industry entirely. This […]

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source http://www.onpageseochecker.com/looking-to-get-out-of-the-seo-business-good/

Google Updates Search Results With New Labels for PDFs and PPTs by @MattGSouthern

Google has implemented a subtle, new change to search results across mobile and desktop. When PowerPoint presentations (PPTs) and PDFs are uploaded to a website, the raw files can be indexed in search results. Now, when Google’s search results return PDFs or PPTs, they will be indicated with new labels which you can see below. […]

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source http://www.onpageseochecker.com/google-updates-search-results-with-new-labels-for-pdfs-and-ppts-by-mattgsouthern/

Google showing knowledge graph data in local panels

Google has started showing more information about local businesses in some local knowledge panel results. It is implementing this by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts. Here is a screen shot showing a search for [kfc] which brings up locations for nearby […]

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source http://www.onpageseochecker.com/google-showing-knowledge-graph-data-in-local-panels/

How to Get Google AdWords Certification: A Step-by-Step Guide by @coreydmorris

Google AdWords certification is an important credential for individuals as it is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day AdWords use to attain. Like many Google […]

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source http://www.onpageseochecker.com/how-to-get-google-adwords-certification-a-step-by-step-guide-by-coreydmorris/

Google Engineer Cites Complexities Around AI Algorithms Explaining Themselves

Google has been saying for a year or so that they are moving from a mobile first world to an artificial intelligence first world but we’ve been told, at least in search, machine learning won’t take over the algorithm – at least not yet. So I saw this interesting tweet from Paul Haahr, a top […]

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source http://www.onpageseochecker.com/google-engineer-cites-complexities-around-ai-algorithms-explaining-themselves/

24 Essential Apps to Manage Your PPC Campaigns from Anywhere by @jonleeclark

A solid pay-per-click (PPC) marketing strategy is no longer optional for businesses that want to succeed. Once upon a time, as a small to medium-sized business, you could count on organic search results to get you noticed. This is no longer the case. PPC visitors are 50 percent more likely to commit to a purchase […]

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source http://www.onpageseochecker.com/24-essential-apps-to-manage-your-ppc-campaigns-from-anywhere-by-jonleeclark/

Google: Your Structured Data Should Match Visible Content

Google’s John Mueller said that if you implement structured data on a page, that structured data should match the content visible on your page. The most obvious example is if you add review markup to your page but there are not reviews visible to the end user, that would be spammy structured markup. Here is […]

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source http://www.onpageseochecker.com/google-your-structured-data-should-match-visible-content/

Google: Measure Page Speed To When Users Can Interact With Your Page

There are a lot of tools out there that measure your page speed, numerous tools from Google and many tools from third party developers. But not all of them measure the same thing. Some measure when the page starts to load, some measure when first party stuff loads on the page and some measure other […]

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source http://www.onpageseochecker.com/google-measure-page-speed-to-when-users-can-interact-with-your-page/

Jill Whalen – The Search Community Honors You

Jill Whalen, currently 56 years old, was literally one of the pioneers in the SEO industry, starting in 1995 and championing the “white hat” following for about 20 years. Jill officially retired from her business and the SEO space back in 2013 but has continued to be an inspiration for many existing and new SEOs […]

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source http://www.onpageseochecker.com/jill-whalen-the-search-community-honors-you/

How to hire the right SEO agency

Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so […]

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source http://www.onpageseochecker.com/how-to-hire-the-right-seo-agency/

7 Simple Tactics to Kickstart Your Instagram Sales Funnel by @SEOBrock

Instagram is more than Facebook’s jet-setting younger sibling or Twitter’s ultra-trendy cousin. With more than 800 million monthly users (and growing), Instagram is the place to document life’s moments, big and small, in beautiful little snapshots. Instagram has also rapidly become one of the hottest marketplaces in the world. By 2018, the app is projected […]

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source http://www.onpageseochecker.com/7-simple-tactics-to-kickstart-your-instagram-sales-funnel-by-seobrock/

SEO & Content: How to Build More Than Just Links [Webinar] by @A_Ninofranco

Links are among the most powerful ranking factors according to SEO industry studies. Because of this, many SEO professionals get fixated on implementing various techniques to be able to earn a lot of backlinks. They spend plenty of time and resources on link building in the hopes of ranking well in the SERPs. But are […]

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source http://www.onpageseochecker.com/seo-content-how-to-build-more-than-just-links-webinar-by-a_ninofranco/

Knowledge Graph Eats Featured Snippets, Jumps +30%

Over the past two years, we’ve seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown […]

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source http://www.onpageseochecker.com/knowledge-graph-eats-featured-snippets-jumps-30/

Sunday, 26 November 2017

Google’s Vince Update: The Day Big Brands Won by @joshuacmccoy

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! There is little more exciting than the release of an algorithm update from Google. This dramatic story commonly begins with chatter among SEO professionals over ranking fluctuations, a message announcement from Google, a collective freak-out […]

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source http://www.onpageseochecker.com/googles-vince-update-the-day-big-brands-won-by-joshuacmccoy/

Friday, 24 November 2017

Daily Search Forum Recap: November 24, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Featured Snippets, Link Building & My Google World Is Upside DownThis is the special Thanksgiving SEO video recap where I […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-november-24-2017/

Search Buzz Video Recap: Featured Snippets, Link Building & My Google World Is Upside Down

This is the special Thanksgiving SEO video recap where I talk about the changes to the Google featured snippets. I also discuss the parameter handling tool in Search Console and how you need to think about that when you migrate to HTTPS. Google said your URL structure does not need to follow your content structure. […]

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source http://www.onpageseochecker.com/search-buzz-video-recap-featured-snippets-link-building-my-google-world-is-upside-down/

Search in Pics: Android candy dispenser, Google Jiu Jitsu shirt & Bing partner plaque

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Happy Thanksgiving cupcakes: Source: Instagram Android candy dispenser: Source: Twitter Google custom Jiu Jitsu shirt: Source: […]

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source http://www.onpageseochecker.com/search-in-pics-android-candy-dispenser-google-jiu-jitsu-shirt-bing-partner-plaque/

2-step methodology for dealing with PPC performance downturns

The most important thing I’ve learned from my 15 years of PPC experience is that sooner or later, account performance will take a downturn. When that day comes, we must be prepared to deal with the consequences of performance not meeting expectations. These consequences could range from stakeholders losing trust in your abilities to receiving […]

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source http://www.onpageseochecker.com/2-step-methodology-for-dealing-with-ppc-performance-downturns/

Google: Anchor Text For Internal Links Do Matter

Some asked Google’s John Mueller if the anchor text you use for your internal links matter for Google. Of course, John Mueller responding suggesting it does. He said “Most links do provide a bit of additional context through their anchor text. At least they should, right?” The reason I am highlighting this post on Twitter […]

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source http://www.onpageseochecker.com/google-anchor-text-for-internal-links-do-matter/

Google Local Pack Tests Showing Knowledge Panel Tabs

Google seems to be testing merging the local pack with knowledge panel data into tabs across the top of the local pack. Sergey Alakov caught this test, although I cannot current replicate it, here is what he shared. When some local panels come up that are company specific enough, Google might show additional tabs at […]

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source http://www.onpageseochecker.com/google-local-pack-tests-showing-knowledge-panel-tabs/

How to align your content strategy with your sales funnel

Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single touchpoint, bottom of the funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying funnel by creating omni-channel strategies. Mapping content to buying stages can […]

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source http://www.onpageseochecker.com/how-to-align-your-content-strategy-with-your-sales-funnel/

Coming to terms with fake reviews

Consumers overwhelmingly expect the reviews they peruse on Amazon, Yelp, Google and other review sites to be trustworthy, neutral and objective. But this reasonable expectation is frequently thwarted by the efforts of aggressive marketers who pay third parties to create phony reviews in exchange for compensation or incentivize existing good customers to leave reviews with […]

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source http://www.onpageseochecker.com/coming-to-terms-with-fake-reviews/

Google: Most Websites Rank Without Any Link Building

Did you know that most websites listed and ranking on Google rank without building a single backlink? John Mueller of Google said on Twitter that “most” websites rank without building a single backlink. Well, it depends on how you define “build backlinks.” If you define it as building great content people want to link to, […]

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source http://www.onpageseochecker.com/google-most-websites-rank-without-any-link-building/

Google My Business Web Search Dashboard Now Ask You To Create Ads

Sergey Alakov spotted that the Google My Business web search dashboard that launched a couple months ago, now is asking businesses to create ads using AdWords Express. Here is a screen shot with the new “create ad” option in this dashboard: When you click on it, it takes you into the Google AdWords Express local […]

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source http://www.onpageseochecker.com/google-my-business-web-search-dashboard-now-ask-you-to-create-ads/

Thoughtful Google Dublin Thanksgiving Cupcakes

Nicole Pruner, an American stationed in the Google Dublin office, showed off her special Thanksgiving day cupcakes her Google family gave her to cheer her up on the holiday. She wrote “thankful for m for my Dublin Google fam and these festive cupcakes.” She posted this on Instagram. I believe Nicole is a recruiter for […]

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source http://www.onpageseochecker.com/thoughtful-google-dublin-thanksgiving-cupcakes/

Which of My Competitor’s Keywords Should (& Shouldn’t ) I Target? – Whiteboard Friday

You don’t want to try to rank for every one of your competitors’ keywords. Like most things with SEO, it’s important to be strategic and intentional with your decisions. In today’s Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you […]

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source http://www.onpageseochecker.com/which-of-my-competitors-keywords-should-shouldnt-i-target-whiteboard-friday/

Thursday, 23 November 2017

Google Shopping Makes it Easier to Discover, Research, and Compare Products by @MattGSouthern

Google Shopping ads have been updated with a suite of new features that enhance the discovery, research, and comparison of products. With mobile shopping on the rise, so too is the amount of research being conducted on mobile devices before making a purchase. Here is a look at the enhancements to Google Shopping ads. Discovery […]

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source http://www.onpageseochecker.com/google-shopping-makes-it-easier-to-discover-research-and-compare-products-by-mattgsouthern/

How to optimize your videos for YouTube: Best-practice tips

So you’ve decided to add YouTube videos to your content repertoire. Great, why not? Online users love videos. In fact, 4x as many customers would rather watch a video about a product than read about it. What’s more, YouTube is the king of video with more than one billion users. That means a lot of eyeballs. Except, […]

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source http://www.onpageseochecker.com/how-to-optimize-your-videos-for-youtube-best-practice-tips/

How to get started with Twitter advertising

Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform […]

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source http://www.onpageseochecker.com/how-to-get-started-with-twitter-advertising/

Thanksgiving Google doodle turkey pardons itself & takes leave from any dinner traditions

Today’s Thanksgiving Google doodle is an animated image of a turkey taking leave for the holidays. “Unlike his domesticated brethren, the Turkey in today’s Doodle is taking flight…from the Thanksgiving table,” writes Google on the Google Doodle blog. Google offered a quick bit of history around Thanksgiving, noting how the first meal 369 years ago […]

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source http://www.onpageseochecker.com/thanksgiving-google-doodle-turkey-pardons-itself-takes-leave-from-any-dinner-traditions/

Thanksgiving 2017 Google Logo, Bing Theme & More

Happy Thanksgiving everyone! Today is the day I work on my year end recap for this site, so I won’t be posting much today in terms of SEO banter. Instead, enjoy the day off, the family and the turkey – heck, even if you are not in America. Who doesn’t love turkey? Google, Bing, and […]

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source http://www.onpageseochecker.com/thanksgiving-2017-google-logo-bing-theme-more/

Wednesday, 22 November 2017

Daily Search Forum Recap: November 22, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

The post Daily Search Forum Recap: November 22, 2017 appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/daily-search-forum-recap-november-22-2017/

SearchCap: Google printed materials, SEO migrations & development servers

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: About The Author Go to Source Author: Barry Schwartz

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source http://www.onpageseochecker.com/searchcap-google-printed-materials-seo-migrations-development-servers/

A site migration SEO checklist: Don’t lose traffic

Few things can destroy a brand’s performance in the search results faster than a poorly implemented site migration. Changing your domain name or implementing HTTPS can be a great business move, but if you fail to consider how search engines will react to this move, you are almost certain to take a major hit in […]

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source http://www.onpageseochecker.com/a-site-migration-seo-checklist-dont-lose-traffic/

How to keep your staging or development site out of the index

One of the most common technical SEO issues I come across is the inadvertent indexing of development servers, staging sites, production servers, or whatever other name you use. There are a number of reasons this happens, ranging from people thinking no one would ever link to these areas to technical misunderstandings. These parts of the […]

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source http://www.onpageseochecker.com/how-to-keep-your-staging-or-development-site-out-of-the-index/

5 Technical SEO Problems Within Shopify & How to Solve Them by @TaylorDanRW

Back in August, I wrote an article looking at Magento SEO issues, and soon after a couple of business owners reached out asking about another popular e-commerce platform, Shopify. Shopify has been around since 2004 and in my experience is a great alternative platform for small businesses that don’t have developer skills or the capital […]

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source http://www.onpageseochecker.com/5-technical-seo-problems-within-shopify-how-to-solve-them-by-taylordanrw/

What you need to know about Facebook’s new ad transparency

One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to communicate with them in different ways. And previously, there […]

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source http://www.onpageseochecker.com/what-you-need-to-know-about-facebooks-new-ad-transparency/

My Google World Is Upside Down: Matt Cutts Complains & Danny Sullivan As Google Spokesperson

I am telling you, my Google and SEO world is literally upside down right now. So yesterday, at Search Engine Land, I reported how Google had a bug where they showed recent searches pop up automatically on the Google home page under the search box. It was a bug, Google fixed it, but that is […]

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source http://www.onpageseochecker.com/my-google-world-is-upside-down-matt-cutts-complains-danny-sullivan-as-google-spokesperson/

Google: URL Folder Structure Doesn’t Need To Match Content Folder Structure

Let’s say you have a recipe site and you have recipes by vegetables. If you let people click from the tomatoes and then into a tomato soup recipe, should the URL structure be domain.com/tomatoes/tomato-soup-recipe/html? John Mueller from Google said it does not matter. John Mueller said on Twitter that url folder structure does not need […]

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source http://www.onpageseochecker.com/google-url-folder-structure-doesnt-need-to-match-content-folder-structure/

How to Create Expert Content: Demand-Based Content by @alexmorozov

Your company is full of experts. Smart, knowledgeable people who push your business forward. But I have a hunch they don’t participate much in content marketing. They give a thousand reasons, from “I don’t know what to write about” to “I’m not a writer”. And they’re totally right. Read on to learn how to build a coherent expert […]

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source http://www.onpageseochecker.com/how-to-create-expert-content-demand-based-content-by-alexmorozov/

Sensory’s new Fujitsu partnership means your face could become a lot more valuable to enterprises

When biometric authentication becomes as widespread as passwords, logins become as easy as looking at or speaking to your device. Such a scenario means that users could just as easily be logged on as not — a kind of heaven for marketers eager to know the identities of their audience. This week, biometric authentication took […]

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source http://www.onpageseochecker.com/sensorys-new-fujitsu-partnership-means-your-face-could-become-a-lot-more-valuable-to-enterprises/

Amobee launches an Inventory Accountability Program

Amobee, the digital ad unit for telecom Singtel, is boosting its anti-fraud efforts this week with the announcement of an Inventory Accountability Program. The program adds to an existing anti-fraud effort that already includes an integration with media verification firm DoubleVerify to eliminate suspicious bids and participation in the Interactive Advertising Bureau’s ads.txt initiative. Now, […]

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source http://www.onpageseochecker.com/amobee-launches-an-inventory-accountability-program/

New Google Lens Rolling Out To Pixel 2 Devices

Pixel 2 users will soon get the new version of Google Lens, similar to the old Google Goggles but with more real-time and AI based improvements. Google Lens with Google Assistant will convert what the camera sees in realtime with more information. Here is a GIF of it in action from Google: Google said it […]

The post New Google Lens Rolling Out To Pixel 2 Devices appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/new-google-lens-rolling-out-to-pixel-2-devices/

There Was Google Featured Snippets Change Up In Past 30 Days

Pete Meyers from Moz was tweeting yesterday about how the featured snippets at the end of October have significantly changed. He said “it looks like a lot of the SERPs that lost Featured Snippets around the end of October gained general Knowledge Panels.” Which are better? Featured snippets or knowledge panels? Well, it depends on […]

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source http://www.onpageseochecker.com/there-was-google-featured-snippets-change-up-in-past-30-days/

Google: Most Sites, Even Large Ones, Don’t Use Parameter Handling In Search Console

Google’s John Mueller said on Twitter that most sites on the internet do not use the parameter handling feature in Google Search Console. John said “most sites, even large ones, never touch those settings.” He said the average site has no use for it, while most sites never used it. Truth is, I’d guess most […]

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source http://www.onpageseochecker.com/google-most-sites-even-large-ones-dont-use-parameter-handling-in-search-console/

How to get the best visibility for your PPC ads in the run-up to Black Friday

In the run-up to Black Friday and the holiday shopping season, retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off? To find out, search intelligence platform Adthena has analyzed the paid search landscape in the run-up to […]

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source http://www.onpageseochecker.com/how-to-get-the-best-visibility-for-your-ppc-ads-in-the-run-up-to-black-friday/

11 Places You Can Learn Microsoft Excel for Free by @LarryKim

Ah, Excel. This little piece of software is the unicorn of spreadsheets, and that’s why so many people want to learn it. You’ll be hard-pressed to find an office that doesn’t use Excel for one purpose or another, even as more sophisticated solutions hit the market. Excel is prized for its perceived simplicity, but that […]

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source http://www.onpageseochecker.com/11-places-you-can-learn-microsoft-excel-for-free-by-larrykim/

Yandex Introduces Turbo Pages for Publishers by @TaylorDanRW

Back in 2012, Yandex went Turbo and added Turbo mode to the YaBrowser (Yandex Browser). Yandex did this by incorporating load reducing compression technology (developed by Opera) to reduce the size of webpages by up to 75 percent on the server side without the need to transcode them. This meant that the browsing experiences of […]

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source http://www.onpageseochecker.com/yandex-introduces-turbo-pages-for-publishers-by-taylordanrw/

Google Freshness Algorithm: Everything You Need to Know by @LWilson1980

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Google’s Freshness, or “fresher results”, update – as the name suggests – was a significant ranking algorithm change, building on the Caffeine update, which rolled out in June 2010. When Google announced an algorithm change […]

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source http://www.onpageseochecker.com/google-freshness-algorithm-everything-you-need-to-know-by-lwilson1980/

Tuesday, 21 November 2017

Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically create posters, social media posts, […]

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source http://www.onpageseochecker.com/googles-new-smallthanks-hub-automatically-creates-digital-printed-marketing-assets-for-smbs/

Daily Search Forum Recap: November 21, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: @Khushal It seems normal to me that news queries & pages shown change pretty quickly – that’s kinda the […]

The post Daily Search Forum Recap: November 21, 2017 appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/daily-search-forum-recap-november-21-2017/

SearchCap: Google recent searches bug, Google mobile shopping & flight search upgrade

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home page search box now shows you recent searches by defaultNov 21, 2017 by Barry Schwartz Even former Google search executive Matt Cutts calls this new Google search behavior “super […]

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source http://www.onpageseochecker.com/searchcap-google-recent-searches-bug-google-mobile-shopping-flight-search-upgrade/

Google home page search box now shows you recent searches by default

Google has changed the default behavior of the search box on the Google.com home page. Now, when you go to Google’s home page, the search box will automatically expand to show you your most recent searches. Seeing these recent searches automatically expand below the search box, before you even click into the search box to […]

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source http://www.onpageseochecker.com/google-home-page-search-box-now-shows-you-recent-searches-by-default/

91% of shoppers surveyed by Deloitte plan to shop online this holiday weekend

According to the latest holiday shopping survey from Deloitte, 91 percent of the people who said they would be shopping this holiday weekend plan to do so online. Surveying more than 1,200 adults during a two-day period in early November, Deloitte found that 75 percent of the survey respondents plan on shopping sometime between Thursday, […]

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source http://www.onpageseochecker.com/91-of-shoppers-surveyed-by-deloitte-plan-to-shop-online-this-holiday-weekend/

The SMX West agenda is now live! See the SEO, SEM & Retail sessions in store for 2018

Hungry for the latest in search marketing? Feed your obsession with SEO and SEM with actionable, proven tactics served up at Search Engine Land’s SMX West March 13-15, 2018, in San Jose, California. Our three-day action-packed agenda is brimming with 50+ sessions led by SEO, paid advertising and retail experts — designed to provide you […]

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source http://www.onpageseochecker.com/the-smx-west-agenda-is-now-live-see-the-seo-sem-retail-sessions-in-store-for-2018/

Google’s all-new, quite counterintuitive guide to ad testing

Over 2 1/2 years ago, I wrote about how ad rotation works in AdWords. Since then, a whole lot has changed. Most recently, we’ve simplified the options for ad rotation. Let’s take a closer look at how ad rotation works now and what that means for ad testing. How AdWords picks which ads to show […]

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source http://www.onpageseochecker.com/googles-all-new-quite-counterintuitive-guide-to-ad-testing/

It’s time to slay the internet’s ‘Cookie Monster’

Any conversation within the European marketing community these days soon turns to the General Data Protection Regulation. The impending GDPR brings about new data protection rules, heralding an unprecedented level of consumer protection. Going into effect in May of next year, the specific targeting of individuals without expressed permission will be outlawed. All global brands […]

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source http://www.onpageseochecker.com/its-time-to-slay-the-internets-cookie-monster/

When SEO isn’t your SEO problem

If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question, […]

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source http://www.onpageseochecker.com/when-seo-isnt-your-seo-problem/

Google beefs up mobile shopping results for the holidays, adds more product info & buying guides

Google is beefing up its mobile shopping experience to prepare for the holidays, now showing buying guides for broad categories like “sewing machine” and “coffee grinder” searches and adding more product-related information for specific product searches. “When you search for a specific product, Google.com now shows you other helpful information, like related items, and allows […]

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source http://www.onpageseochecker.com/google-beefs-up-mobile-shopping-results-for-the-holidays-adds-more-product-info-buying-guides/

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know by @LisaRocksSEM

If you work in PPC, you’re probably always in search of great tips to improve performance or streamline management. Well, today I’ve got six great PPC tips for you. Read on to check out these awesome PPC secrets, insights, and wisdom from some of today’s top paid search experts. But first I want to share […]

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source http://www.onpageseochecker.com/6-adwords-bing-ads-secrets-every-ppc-marketer-should-know-by-lisarockssem/

Google Flights gets a redesign in time for the holiday season

Google Travel has announced the launch of new design just in time for the holiday travel season. The new design gives searchers “more ways to find cheaper flights,” Google said. It also looks pretty and has a quicker interface. Here is an animated GIF of the new features: You can still access the old design […]

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source http://www.onpageseochecker.com/google-flights-gets-a-redesign-in-time-for-the-holiday-season/

Google to Go After Sites That Use AMPs as Teaser Pages by @MattGSouthern

Google will start penalizing sites that use Accelerated Mobile Pages (AMP) as teaser pages starting February 1, 2018. A policy change will require that content on an accelerated mobile page be comparable to the original content on the canonical page. In the event that Google finds an AMP which doesn’t contain the same key content […]

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source http://www.onpageseochecker.com/google-to-go-after-sites-that-use-amps-as-teaser-pages-by-mattgsouthern/

How to Audit & Gain Insights from Your Keyword Lists by @sllewuy

Keyword lists are important. They are the backbone of any SEO campaign. We create our keyword lists initially through a series of known understandings about our business, our industry, and using a set of tools to help us determine which terms to optimize for. Over time it’s easy to forget that your keyword lists need […]

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source http://www.onpageseochecker.com/how-to-audit-gain-insights-from-your-keyword-lists-by-sllewuy/

Taplytics now supports OTT TV app testing

Taplytics, which makes testing software for mobile apps, is now offering full support for testing Over-The-Top (OTT) TV apps. Those apps — such as ones for HBO Now, CBS or Netflix — offer TV programs and movies via internet streaming. Taplytics now provides OTT-specific A/B testing capabilities for those apps on Android TV, Apple TV […]

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source http://www.onpageseochecker.com/taplytics-now-supports-ott-tv-app-testing/

Moving To HTTPS, Transfer Parameter Handling In Google Search Console

Just a heads up, if you are migrating your site from HTTP to HTTPS and you have parameter handling set up in Google Search Console, make sure that when you do migrate to HTTPS, you transfer those parameter handling set up as well. So make sure to set up a new Google Search Console verified […]

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source http://www.onpageseochecker.com/moving-to-https-transfer-parameter-handling-in-google-search-console/

Google AdWords Editor updates to support budget type option for video ads & more

Google has rolled out version 12.2 of the AdWords Editor. It brings a nice number of new features including Gmail asset-based ads, full support for promotion and video extensions and a new budget-type option for video ads. The last update to the AdWords Editor was version 12.1, which brought Shopping Showcase Ads support. Here is […]

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source http://www.onpageseochecker.com/google-adwords-editor-updates-to-support-budget-type-option-for-video-ads-more/

How to Combine SEO & Content for Bigger Wins by @lorenbaker

Companies of all sizes – from SMBs to large enterprises – need a cohesive approach to truly dominate the digital marketing front. If you want to achieve online success, aligning your SEO and content marketing strategies is crucial. But how exactly can it be done? On November 15, I had the pleasure of moderating a […]

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source http://www.onpageseochecker.com/how-to-combine-seo-content-for-bigger-wins-by-lorenbaker/

Google New Design & Features For Google Flight Search

Google announced on Twitter they are previewing a new design and feature set for the Google Flights search. You can access Google Flight Search at google.com/flights and from there, you should be able to request access to the new design. It says “The new Google Flights has landed! Try the updated design with new tools […]

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source http://www.onpageseochecker.com/google-new-design-features-for-google-flight-search/

New Google Content Labels In The Search Results Snippets

Earlier this month, we showed how Google was testing a new look for the PDF label in the search results. Well, it seems to be rolling out for more content or file types. Will O’Hara posted on Twitter a screen shot of Google showing content labels for both PDFs and PPT, PowerPoint files. Here is […]

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source http://www.onpageseochecker.com/new-google-content-labels-in-the-search-results-snippets/

Google Updates Blocked Search Results Snippet: No Information Is Available For This Page

Google has updated the text they use to communicate to a searcher when the search result snippet has no information. It use to say “A description for this result is not available because of this site’s robots.txt – learn more.” Now it reads “No information is available for this page. Learn why.” The learn why […]

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source http://www.onpageseochecker.com/google-updates-blocked-search-results-snippet-no-information-is-available-for-this-page/

How a Customer Data Platform can improve AdWords performance

According to Hochman Consultants (2017), the average cost of pay-per-click (PPC) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013. When you consider the fact that Google processes over 2.3 million searches per minute (Business Insider, 2016), this is hardly surprising. But what can marketers do to ensure that they can […]

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source http://www.onpageseochecker.com/how-a-customer-data-platform-can-improve-adwords-performance/

Here’s How to Get the SEO Reports You REALLY Want & Deserve by @rankranger

This is a sponsored post written by Rank Ranger. The opinions expressed in this article are the sponsor’s own. Here, have another SEO report that regurgitates the same data in a new way. Not happy yet? How about another? And another. And another. And another. You pay good money for SEO software that aims to provide solutions […]

The post Here’s How to Get the SEO Reports You REALLY Want & Deserve by @rankranger appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/heres-how-to-get-the-seo-reports-you-really-want-deserve-by-rankranger/

AMP-lify Your Digital Marketing in 2018

This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP. If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing mobile website content to render nearly instantly. […]

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source http://www.onpageseochecker.com/amp-lify-your-digital-marketing-in-2018/

Monday, 20 November 2017

A Complete Guide to the Google Panda Update by @DholakiyaPratik

Editor’s note: This post is part of an ongoing series looking back at the history of Google algorithm updates. Enjoy! Panda is the official name of an algorithm update developed by Google to reduce the prevalence of low-quality, thin content in the search results, and to reward unique, compelling content. At the time Panda launched, user […]

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source http://www.onpageseochecker.com/a-complete-guide-to-the-google-panda-update-by-dholakiyapratik/

7 Problems Stopping You from Improving Your SEO

Most people recognize that anything worth accomplishing takes work. It takes time and energy to get a valuable return on an investment. This principle is one that you can apply to many areas of life, one of them being your search engine optimization (SEO) campaign. You probably know you shouldn’t expect to improve your site’s […]

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source http://www.onpageseochecker.com/7-problems-stopping-you-from-improving-your-seo/

Daily Search Forum Recap: November 20, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: No Plan For Structured Data APIGoogle’s John Mueller said he is not aware of Google working on or having any plans on working […]

The post Daily Search Forum Recap: November 20, 2017 appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/daily-search-forum-recap-november-20-2017/

SearchCap: Featured snippets, SEO consistency & user experience

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In […]

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source http://www.onpageseochecker.com/searchcap-featured-snippets-seo-consistency-user-experience/

Why consistent marketing can pay big results for small industrial manufacturers

“Dianna, you’ll never reach your goal if you don’t consistently monitor your diet!” my trainer chastised me after my weigh-in and measurement. “You can’t out-exercise a bad diet!” In that instant, I understood exactly what she was saying — because “consistent” is the term my company uses to describe how our small industrial manufacturing clients […]

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source http://www.onpageseochecker.com/why-consistent-marketing-can-pay-big-results-for-small-industrial-manufacturers/

Marketing Day: Receptiv’s new mobile web video ads, Xerox CMO interview & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: SEO + UX = SuccessNov 20, 2017 by Sherry BonelliThese days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together […]

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source http://www.onpageseochecker.com/marketing-day-receptivs-new-mobile-web-video-ads-xerox-cmo-interview-more/

Webinar: CX in the Age of Social Media

Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020, Gartner predicts that 90 percent of brands […]

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source http://www.onpageseochecker.com/webinar-cx-in-the-age-of-social-media/

Time is running out: Engage those holiday shopping stragglers

As you read this, you’re likely entering the week of Black Friday, and all your plans are in place, or you may have just survived it. Either way, congratulations — you can take a deep breath. Now it’s time to set your sights farther down the road, aiming at new audiences and armed with new […]

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source http://www.onpageseochecker.com/time-is-running-out-engage-those-holiday-shopping-stragglers/

Is the featured snippet bubble bursting?

This article was co-authored with my colleague at Go Fish Digital, Chris Long. We’ve been bullish on answer boxes (also known as featured snippets) for a while now. Six months ago, we wrote about unique strategies we’ve been using to obtain those featured snippets. That coveted “position 0” is just so juicy, for a number […]

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source http://www.onpageseochecker.com/is-the-featured-snippet-bubble-bursting/

Receptiv launches first mobile web video ad format built for user experience standards

Formerly known as MediaBrix, mobile marketer Receptiv decided about a year ago to focus entirely on in-app video ads. Its lineup had previously also included in-app display and rich media ads. The New York City-based firm is now moving into mobile web, recently launching a new video ad format that it says is the first built specifically […]

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source http://www.onpageseochecker.com/receptiv-launches-first-mobile-web-video-ad-format-built-for-user-experience-standards/

The state of interactive advertising: New formats are infusing digital ads with creativity that gets results

With the rise of mobile usage, brands have been challenged to figure out how to do more with less screen real estate and shorter attention spans. Thanks to a combination of new technologies, more powerful mobile devices and a drive to blast through banner blindness, a new level of creativity is coming to mobile advertising […]

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source http://www.onpageseochecker.com/the-state-of-interactive-advertising-new-formats-are-infusing-digital-ads-with-creativity-that-gets-results/

Criteo integrates LiveRamp’s IdentityLink into its Commerce Ecosystem

LiveRamp’s IdentityLink visualization Criteo began as a remarketing platform, sending you an ad about red sneakers as you visited various sites, after you had looked at a product page for red sneakers at one retailer’s site. In August, Criteo announced its Commerce Marketing Ecosystem, a network of retailers, brands and publishers that shares data on […]

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source http://www.onpageseochecker.com/criteo-integrates-liveramps-identitylink-into-its-commerce-ecosystem/

To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools

After being part of the Xerox team for four years, Toni Clayton-Hine was named CMO in January of this year. In her role leading the brand’s marketing strategy, Clayton-Hine says she aims to build connected experiences across the board for its audience. “We’re looking to create a connected experience that says we’ll help you communicate, […]

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source http://www.onpageseochecker.com/to-deliver-connected-experiences-xerox-cmo-constantly-evaluates-brands-marketing-tools/

How to Evaluate Content Promotion Performance on Social Media by @alextachalova

To promote or not to promote? That shouldn’t be a question for you. Of course, the answer is yes. But then another question arises: how can you tell if your efforts are paying off? There is a way, but it involves a thorough analysis, both of your past content promotion efficiency and your current efforts. […]

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source http://www.onpageseochecker.com/how-to-evaluate-content-promotion-performance-on-social-media-by-alextachalova/

The One Thing You Need to Do to Build a Top Content Marketing Strategy

The volume of content that’s being created and consumed has exploded in recent years. According to IDC, 71 percent of marketers say they have to create 10 times as many assets to support their different channels. And if you think creating the content is overwhelming for marketers, just imagine the volume of content consumers have […]

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source http://www.onpageseochecker.com/the-one-thing-you-need-to-do-to-build-a-top-content-marketing-strategy/

Google: No Plan For Structured Data API

Google’s John Mueller said he is not aware of Google working on or having any plans on working on an API for the structured data testing tool. He asked the webmaster why and what would he use the API for? “I’m not aware of any such public plans,” John said on Twitter about such a […]

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source http://www.onpageseochecker.com/google-no-plan-for-structured-data-api/

Google & The Trust Project: Help Identify Trustworthy News

In an effort to help with weed out fake news stories and make sure their news results, and core search results, are correct – they announced they are working with the Trust Project to help publishers use “eight trust indicators that newsrooms can add to their content.” The eight indicators include: Best Practices: Who funds […]

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source http://www.onpageseochecker.com/google-the-trust-project-help-identify-trustworthy-news/

Google: It Doesn’t Hurt If Your Site Ranks With Its IP Address

Imagine instead of seeing your web site address, i.e. domain.com listed in the Google search results for your brand name, instead you see an IP address listed. I am sure some of you have stumbled across this in the past, either with client work or just normal daily searching. But it can be a scary […]

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source http://www.onpageseochecker.com/google-it-doesnt-hurt-if-your-site-ranks-with-its-ip-address/

Google Adds “Watch Movie” Tab To Knowledge Card

Google has added a new tab to the movie knowledge panel/card for how to watch the movie. The tab says “watch movie” and will show you where you can watch the movie. In the example below, it gives you two Google sources, YouTube and Google Play and then another source named Vudu. I believe Google’s […]

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source http://www.onpageseochecker.com/google-adds-watch-movie-tab-to-knowledge-card/

Smart shopping season checklists: Mobile and desktop, content and SEO

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year. Competition in the SERPs is stiff, but winning the click is still no guarantee that the consumer is invested in your shopping experience. More than half of retailers (source: Soasta.com) have a bounce rate greater than 40%, and […]

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source http://www.onpageseochecker.com/smart-shopping-season-checklists-mobile-and-desktop-content-and-seo/

How AI & Dynamic Content Are Reinventing Email Marketing by @lisalacy

AI is undoubtedly one of the biggest marketing buzzwords today and, combined with dynamic content, it’s helping one longtime brand asset – email – become even more effective. Just like digital out-of-home is helping billboards remain relevant and brands like Ikea are using AR to reinvent the humble catalog, marketers can now tap into a […]

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source http://www.onpageseochecker.com/how-ai-dynamic-content-are-reinventing-email-marketing-by-lisalacy/

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business – Next Level

Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she’s returned to share how to do effective keyword research and targeting for local queries. Read on […]

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source http://www.onpageseochecker.com/geomodified-searches-localized-results-and-how-to-track-the-right-keywords-and-locations-for-your-business-next-level/

Sunday, 19 November 2017

Google’s Caffeine Update: Better Indexing & Fresher Search Results by @beanstalkim

On August 10, 2009 Google announced Caffeine – which would become one of the most important updates in the search engine’s history. The Caffeine Update was so massive that Google provided months of what they called a “Developer Preview”. That is to say, there was so much at stake Google actually gave SEO professionals and developers […]

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source http://www.onpageseochecker.com/googles-caffeine-update-better-indexing-fresher-search-results-by-beanstalkim/

Saturday, 18 November 2017

Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor

Today’s Google doodle pays homage to the iconic Mexican singer and actor, Pedro Infante. Born in Mazatl├ín, Mexico, Infante began playing music as part of his father’s band when he was a teenager. “Infante experimented with the style that made him most famous,” writes Google on the Google Doodle blog, “Mixing feeling with technique, his […]

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source http://www.onpageseochecker.com/pedro-infante-google-doodle-marks-100th-birthday-of-iconic-mexican-singer-actor/

Friday, 17 November 2017

SEO + UX = Success

In the good old days, SEO was simple. You stuffed a page full of keywords, and you ranked number one. Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). This […]

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source http://www.onpageseochecker.com/seo-ux-success/

Daily Search Forum Recap: November 17, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz Video Recap: Google Search Update, AMP Penalties, Disavow Links, Larry Page Hates Manual Actions & FirefoxThis week we are tracking an ongoing […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-november-17-2017/

SearchCap: Google My Business, PBN links & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Private blog networks: A great way to get your site penalizedNov 17, 2017 by Kevin Rowe Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and […]

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source http://www.onpageseochecker.com/searchcap-google-my-business-pbn-links-more/