Sunday, 22 October 2017

The State of HTTPS in 2017 by @LEHoneycutt

Google announced plans to improve security across the entire web at their I/O conference in June 2014. As well as introducing resources to help webmasters recover from hacks, they emphasized the need for every website online to be encrypted. This was solidified later that year with new webmaster guidelines clearly stating that websites using HTTPS […]

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source http://www.onpageseochecker.com/the-state-of-https-in-2017-by-lehoneycutt/

Friday, 20 October 2017

Daily Search Forum Recap: October 20, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-october-20-2017/

SearchCap: AdWords parallel tracking, Google Attribution & local search updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 ways to generate links with online influencersOct 20, 2017 by Kevin Rowe Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand […]

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source http://www.onpageseochecker.com/searchcap-adwords-parallel-tracking-google-attribution-local-search-updates/

Facebook tests web-based VR within News Feed posts

Twin Design / Shutterstock.com Facebook is bringing 3D virtual reality experiences into its 2D News Feed. The social network is testing a way for developers to produce web-based VR experiences that people can interact with through posts in Facebook’s News Feed, a Facebook spokesperson confirmed on Friday. The test uses Facebook’s React VR web development […]

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source http://www.onpageseochecker.com/facebook-tests-web-based-vr-within-news-feed-posts/

Marketing Day: Google’s new sitelinks, Getting GDPR ready & ABM for B2B marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Accelerated Mobile Pages (AMP) conquer the competition for shoe retailerOct 20, 2017 by Damian RollisonAccelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an agency case study showing improved […]

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source http://www.onpageseochecker.com/marketing-day-googles-new-sitelinks-getting-gdpr-ready-abm-for-b2b-marketers/

10 ways to generate links with online influencers

You may be thinking that no one wants to share your content, but the opposite is actually true: Because they post so often, online influencers are always looking for interesting content to share. All you have to do it research, create and position the right content opportunities to influencers so they will want to start […]

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source http://www.onpageseochecker.com/10-ways-to-generate-links-with-online-influencers/

A brief history of Google’s most important local search updates

Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its […]

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source http://www.onpageseochecker.com/a-brief-history-of-googles-most-important-local-search-updates/

More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority

According to Gartner’s 2017 CEO survey, 58 percent of respondents said growth was their top business priority this year. In addition to business leaders focusing on growth, the survey revealed that product improvement and technology were rising priorities among CEOs. “Almost twice as many CEOs are intent on building up in-house technology and digital capabilities […]

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source http://www.onpageseochecker.com/more-c-suite-titles-join-the-upper-ranks-as-ceos-make-growth-digital-transformation-their-top-priority/

Socialbakers unveils a ‘near real-time’ social ad benchmark

How do you know whether your social advertising is doing as well as it should? This week, social media marketing platform Socialbakers is providing one kind of yardstick. It’s a “near real-time” social ad performance benchmark, based on data from the company’s 2,000+ clients. The Prague-based company describes this as near real-time, although it’s updated […]

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source http://www.onpageseochecker.com/socialbakers-unveils-a-near-real-time-social-ad-benchmark/

Testing shows e-commerce navigation doesn’t work the way we think it does

At the top of most any e-commerce website, you will see a strip of pixels emblazoned with words. This is something that we have all agreed to, and your visitors expect it. These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists […]

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source http://www.onpageseochecker.com/testing-shows-e-commerce-navigation-doesnt-work-the-way-we-think-it-does/

6 SEO Secrets to Get Links to Your Website

Backlinks are one of the most important and powerful asset for propelling your site to the top. In our case, we are more interested in organic links. The very definition of the organic backlinks still remain vague, but they do  provide the biggest  value for the users, look natural in the context and have an […]

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source http://www.onpageseochecker.com/6-seo-secrets-to-get-links-to-your-website/

Google expanding Attribution beta to hundreds more advertisers

Earlier this year, Google announced a new product that generated a lot of buzz among advertisers: Google Attribution. This new platform is slated to help marketers see how higher and mid-funnel interactions impact conversions and tame the cross-device, cross-channel conundrum. Google is now rolling out this program to hundreds of advertisers this week. Google is […]

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source http://www.onpageseochecker.com/google-expanding-attribution-beta-to-hundreds-more-advertisers/

Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & more

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah at the NYC office: Source: […]

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source http://www.onpageseochecker.com/search-in-pics-danny-sullivan-the-noogler-googles-upside-down-room-a-google-sukkah-more/

Search Buzz Video Recap: Google Mobile First Indexing Out, GoogleĆ¢��s Ranking Fair & Share Something Special Please

This week in search, I think Google has really started the process of deploying the Mobile First Indexing. Danny Sullivan told us Google has internal Ranking Fairs, where engineers show of future Google search changes. Google has the same ranking algorithm for the top ten results that they do for the other results. Google says […]

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source http://www.onpageseochecker.com/search-buzz-video-recap-google-mobile-first-indexing-out-googlea%ef%bf%bd%ef%bf%bds-ranking-fair-share-something-special-please/

7 Useful Image Optimization Tips For Your E-commerce Store by @DholakiyaPratik

We all know that search traffic is important – but here’s something you might not realize: While the core Google search engine makes up a full 64.8 percent of searches on all major web properties (including Amazon), Google Images make up another 21.8 percent. Google Image Search Share Is Bigger Than You Think Let me […]

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source http://www.onpageseochecker.com/7-useful-image-optimization-tips-for-your-e-commerce-store-by-dholakiyapratik/

A Complete List of the Different Types of Featured Snippets by @amelioratethis

As the organic search results are increasingly being eaten up by PPC ads, the Knowledge Graph, and People also ask boxes, featured snippets signal a new hope for many SEO pros. And for good reason. Google shows featured snippets for more search results every day. And over 70 percent of them are from sites in spots […]

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source http://www.onpageseochecker.com/a-complete-list-of-the-different-types-of-featured-snippets-by-amelioratethis/

Say Something Nice About An SEO/SEM

As time goes on, it is inevitable that we lose important people in the search industry – that is life. But too often we are too late to express our gratitude to those people during their living years. Instead, it is not only until after they pass on where we share our true appreciation for […]

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source http://www.onpageseochecker.com/say-something-nice-about-an-seosem/

Google Tests Image Thumbnails In Search Results Snippets, Again

Google is once again testing image thumbnails in the search results snippets. Well, Google has done it for some queries and pushed them out but for standard snippets, Google doesn’t by default show image thumbnails for them. For example, here is a snippet I see myself on mobile without the image thumbnail: But here is […]

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source http://www.onpageseochecker.com/google-tests-image-thumbnails-in-search-results-snippets-again/

Bing Ads Overview Tab Redesign

Bing Ads has revamped their overviews tab for advertisers in the ad platform console. Bing announced it yesterday saying tThe new Overview tab in Bing Ads provides that big picture view of your account, and you can customize the tab to focus on the campaign elements that matter most to you.” Here is a screen […]

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source http://www.onpageseochecker.com/bing-ads-overview-tab-redesign/

4 common mistakes that tank responsive mobile conversion

About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006. This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77% […]

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source http://www.onpageseochecker.com/4-common-mistakes-that-tank-responsive-mobile-conversion/

How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday

Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a stronger linking structure. […]

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source http://www.onpageseochecker.com/how-links-in-headers-footers-content-and-navigation-can-impact-seo-whiteboard-friday/

Thursday, 19 October 2017

Facebook details Instant Article subscription program as test launch nears

Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On Thursday, the company said that test will begin “over the next few weeks” and offered details, including how those subscriptions will work and which publishers have signed on to put their articles for […]

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source http://www.onpageseochecker.com/facebook-details-instant-article-subscription-program-as-test-launch-nears/

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only […]

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source http://www.onpageseochecker.com/accelerated-mobile-pages-amp-conquer-the-competition-for-shoe-retailer/

Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

Google’s been working to speed up mobile web experiences on several fronts, AMP being the most visible of these efforts. On Wednesday, the company announced a change to the way it will handle tracking parameters appended to AdWords landing page URLs. Processing tracking codes can bog down page load time by “hundreds of milliseconds” and […]

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source http://www.onpageseochecker.com/google-adwords-to-roll-out-parallel-tracking-to-speed-up-mobile-landing-page-delivery/

SearchCap: Bing Ads new overview, Pinterest search ads & RIP Link Moses

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Salesforce’s Einstein boosts search in its Commerce CloudOct 19, 2017 by Barry Levine The new features make it easier for online retailers to tailor site search to their visitors. S. Chandrasekhar […]

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source http://www.onpageseochecker.com/searchcap-bing-ads-new-overview-pinterest-search-ads-rip-link-moses/

Marketing Day: Facebook’s Explore Feed, Amazon’s Prime members & YouTube’s brand safety efforts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Insights from 130 agencies — The State of Email MarketingOct 19, 2017 by Digital Marketing DepotEmail marketing is an oldie but goodie, and it just keeps getting better with marketing automation. […]

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source http://www.onpageseochecker.com/marketing-day-facebooks-explore-feed-amazons-prime-members-youtubes-brand-safety-efforts/

Facebook officially launches Explore Feed on desktop to boost Pages’ posts

Facebook has made it hard for Pages to get their posts in people’s News Feeds, from cutting organic reach in favor of paid distribution to prioritizing posts from friends and family members. But it has added a new feed that may help brands and publishers recoup some of that lost reach. This week, Facebook officially […]

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source http://www.onpageseochecker.com/facebook-officially-launches-explore-feed-on-desktop-to-boost-pages-posts/

Report: Prime members now represent 63 percent of Amazon’s US customers

Consumer Intelligence Research Partners (CIRP) has released a new estimate of the number of Amazon Prime subscribers in the US market. The firm says there are now 90 million members, or 63 percent of US Amazon customers. That’s up from an estimated 85 million in July and 80 million in April of this year. CIRP […]

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source http://www.onpageseochecker.com/report-prime-members-now-represent-63-percent-of-amazons-us-customers/

YouTube: We’ve manually reviewed 1M+ videos to improve brand safety processes

Since announcing efforts to restrict violent extremist content in June, YouTube released an update on their brand safety initiatives this week. The Google-owned company says its teams have manually reviewed more than a million videos to improve the flagging technology being used to monitor content. YouTube also says that during the past month, over 83 […]

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source http://www.onpageseochecker.com/youtube-weve-manually-reviewed-1m-videos-to-improve-brand-safety-processes/

How to Send Web Push Notifications to Get Awesome Results

Depending on the use of the browser push message one can get various results. Even though it is a new platform to the marketer and user, but due to its high conversation rate, it is considered very useful. So we are discussing some tips to get the best result out of your push notification. See […]

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source http://www.onpageseochecker.com/how-to-send-web-push-notifications-to-get-awesome-results/

S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars

Today’s Google doodle spotlights the Indian-American astrophysicist and Nobel Prize winner Subrahmanyan Chandrasekhar on what would have been his 107th birthday. As a result of his work studying the evolution of stars, Chandrasekhar found The Chandrasekhar Limit, the theory that a star’s mass will determine whether a star becomes a white dwarf, a black hole […]

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source http://www.onpageseochecker.com/s-chandrasekhar-google-doodle-honors-astrophysicist-who-won-a-nobel-prize-for-his-study-of-the-stars/

Tapjoy adds interactive End Cards after its rewarded video ads

A screen from the End Card for “War for the Planet of the Apes” Tapjoy specializes in rewarded ads in mobile apps, such as when a gamer might get additional energy for her character if she watches a 15-to-30-second video ad. This week, the San Francisco-based firm is extending its rewarded video ads with rich […]

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source http://www.onpageseochecker.com/tapjoy-adds-interactive-end-cards-after-its-rewarded-video-ads/

Salesforce’s Einstein boosts search in its Commerce Cloud

Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search for Commerce in its Commerce Cloud so that stores using its e-commerce platform can make it easier for visitors to find stuff on their websites. The company says its platform is […]

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source http://www.onpageseochecker.com/salesforces-einstein-boosts-search-in-its-commerce-cloud/

Optimizely suits up for battle with Adobe Target

Last fall, Optimizely announced it was moving beyond its previous role as an A/B testing company for web and mobile and would henceforth be an experimentation platform. In this new incarnation, the platform could be used for testing any connected device, in any part of a technology stack (such as code, data flow or visual […]

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source http://www.onpageseochecker.com/optimizely-suits-up-for-battle-with-adobe-target/

New campaigns Overview tab rolling out in Bing Ads accounts

A new Overview tab is rolling out in Bing Ads accounts. Not to be confused with the Home page in the top navigation of the Bing Ads UI, the new Overview tab will be found under the main Campaigns page. It provides a high-level view of account performance with more customization opportunities than the Home […]

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source http://www.onpageseochecker.com/new-campaigns-overview-tab-rolling-out-in-bing-ads-accounts/

Getting the most out of Google’s new sitelinks

Your AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look different than they did this summer! In case you missed it, Google recently updated the way that we serve sitelinks, callouts and structured snippets in your ads. Sitelinks have become a […]

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source http://www.onpageseochecker.com/getting-the-most-out-of-googles-new-sitelinks/

10 tips for delivering holiday magic

Last year, holiday e-commerce sales rose by 17.8 percent, and this year, revenue is set to hit an unprecedented $107 billion, according to eMarketer. As online demand increases, so does the need for scalable, global-friendly checkout and logistics solutions to ensure each holiday package gets easily shipped to the correct address. The online experience influences 79 percent of all transactions (both online and offline), according to a UPS study […]

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source http://www.onpageseochecker.com/10-tips-for-delivering-holiday-magic/

Killer demand gen strategy, Part 1: Personas and creative development

When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to […]

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source http://www.onpageseochecker.com/killer-demand-gen-strategy-part-1-personas-and-creative-development/

How video makers are programming around Facebook’s ad breaks

Videos on Facebook increasingly resemble TV-style programming — until an ad interrupts the video without a natural break in the action. But that’s beginning to change as media companies within Facebook’s video monetization program experiment with when exactly to insert an ad break in a video. When Facebook began inserting ads in the middle of […]

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source http://www.onpageseochecker.com/how-video-makers-are-programming-around-facebooks-ad-breaks/

Google & Facebook among members signed onto IAB UK ‘Gold Standard’ ads program

The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user experiences and increasing brand safety in digital advertising — addressing key threats to the industry. Facebook and Google — the two biggest digital ad sellers in the world — are among the 23 […]

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source http://www.onpageseochecker.com/google-facebook-among-members-signed-onto-iab-uk-gold-standard-ads-program/

Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns

A new campaign testing and optimization tool for Facebook and Instagram advertisers launches today after a two-year development and beta testing period. Support for Google campaigns is in the works. AdOptimizer from Data Gran uses artificial intelligence and machine learning to determine and fund the top-performing mix of creatives and targeting parameters among the more […]

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source http://www.onpageseochecker.com/data-gran-launches-ai-powered-tool-for-optimizing-facebook-instagram-and-soon-google-campaigns/

When Is Voice Query Data Coming To Google Search Analytics?

Four months ago, we reported that Google will be bringing voice query data to Search Analytics within the Google Search Console reporting engine. But when Gary Illyes was asked about it just a week or so ago, he had no updates to share. Simon Heseltine quoted Gary Illyes from Google saying on stage “I don’t […]

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source http://www.onpageseochecker.com/when-is-voice-query-data-coming-to-google-search-analytics/

Google’s John Mueller Comments On PageRank For Internal Links

I am not sure what to make of John Mueller’s comments about PageRank related to using the old PageRank model for managing internal link structure. The exchange on Twitter asked Google’s John Mueller if the “original PageRank to model internal link weight have any value nowadays.” John said “It doesn’t have to be exact to […]

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source http://www.onpageseochecker.com/googles-john-mueller-comments-on-pagerank-for-internal-links/

Google Shopping Ads Tests Popup Overlay In Search

Here is an interesting test, spotted by Maulik Panchal on Twitter of Google testing a new format for their shopping ads in search. When you click on them or the show more button, it pops up an overlay on top of the search results with more shopping results. Here is a screen shot from Maulik: […]

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source http://www.onpageseochecker.com/google-shopping-ads-tests-popup-overlay-in-search/

Search community mourns loss of veteran link builder Eric Ward

Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine […]

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source http://www.onpageseochecker.com/search-community-mourns-loss-of-veteran-link-builder-eric-ward/

Wednesday, 18 October 2017

SearchCap: Penalty guide, Google Tag Manager scrolls & faster images

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Our ‘Ultimate Guide to Google Penalties’ launches todayOct 18, 2017 by Michelle Robbins Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. […]

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source http://www.onpageseochecker.com/searchcap-penalty-guide-google-tag-manager-scrolls-faster-images/

Our ‘Ultimate Guide to Google Penalties’ launches today

Few SEO nightmares can compare to the horror of waking up to a sudden drop in rankings — and worse, traffic — and discovering that your site has been penalized by Google. A variety of factors impact rankings both positively and negatively — schema/rich snippets, links, and mobile user experience — to name just a few. […]

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source http://www.onpageseochecker.com/our-ultimate-guide-to-google-penalties-launches-today/

AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights

AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces. Segmenting by “Days to Conversion” allows advertisers to take into account the […]

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source http://www.onpageseochecker.com/adwords-adds-days-to-conversion-segmentation-for-sales-cycle-insights/

Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert by @MattGSouthern

A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on an ad. Not every ad click leads to an immediate conversion, but that doesn’t mean it won’t lead to an eventual conversion. When it comes to certain products and services, sometimes users need to see […]

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source http://www.onpageseochecker.com/google-adwords-days-to-conversion-shows-how-long-it-will-take-an-ad-to-convert-by-mattgsouthern/

Google Stars Logo To Honor S. Chandrasekhar

Today on Google’s home page worldwide is a logo for S. Chandrasekhar, Subrahmanyan Chandrasekhar. He was an Indian American astrophysicist who was awarded the 1983 Nobel Prize for Physics. He is well known for his efforts in understanding the evolution of stars, hence the out of this world Google stars logo. In fact, he has […]

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source http://www.onpageseochecker.com/google-stars-logo-to-honor-s-chandrasekhar/

Daily Search Forum Recap: October 18, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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From big to small: 5 free image compression tools reviewed

Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO. The challenge, frequently, can be that some elements of improving page speed can require significant input from development […]

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source http://www.onpageseochecker.com/from-big-to-small-5-free-image-compression-tools-reviewed/

SMX East is next week! Will we see you in NYC?

Next week in New York City, search marketers from across the world will gather for SMX East 2017 — three days of actionable tactics, mind-expanding education and awesome, valuable networking events. We really hope to see you there! If you haven’t already booked your ticket, there’s still time. Here’s a rundown of your options: All […]

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Google Tag Manager now has a native scroll depth tracking plugin

Google Tag Manager has added a native scroll depth trigger tool to report scroll-tracking data in Google Analytics. According to Simo Ahava’s blog post on the new feature, the native scroll depth trigger includes basic options that allow users to track both vertical and horizontal scrolling. Site owners can track scrolling activity on all or […]

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Twitter Introduces New Video Ad Unit for Increasing Website Visits by @MattGSouthern

Twitter has introduced a new ad unit called the Video Website Card, which allows advertisers to use videos to drive traffic back to their website. As a versatile ad unit, the Video Website Card is designed to fulfill a number of different brand objectives. Whether it’s showcasing a location or announcing a new product, “the […]

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Duplicate content FAQ: What is it, and how should you deal with it?

There are a few questions that have been confusing the SEO industry for many years. No matter how many times Google representatives try to clear the confusion, some myths persist. One such question is the widely discussed issue of duplicate content. What is it, are you being penalized for it, and how can you avoid it? […]

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Google Maps Now Lets Users Explore Planets and Moons by @MattGSouthern

Google Maps is branching out into the solar system with an update that lets users explore planets and moons. Desktop users can visit the distant locations here, or by loading up Google Maps and zooming out from Earth until reaching space. Images of the planets and moons were taken by spacecraft Cassini, which was launched […]

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Should you connect with your clients across social platforms?

A common question that I hear among digital marketers is, should you connect with your clients on social platforms? My answer to this question is: Avoid it as much as you can. I’ve found that my strongest client relationships over the years have come when we solely see each other as the vendor (myself) and […]

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How blockchain will impact search marketing

If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt many industries as it allows users to conduct transactions without a middleman in a secure and transparent format. Some of the industries that can […]

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New Google Maps Feature Upsets Users, Gets Removed Within 24 Hours by @MattGSouthern

Google introduced a new feature to Google Maps on iPhone this week, only to remove it within 24 hours following user complaints. The feature was designed around encouraging users to be more active by displaying how many calories could be burned by walking to a chosen destination. On top of that, Google Maps put the […]

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New Gartner report spotlights analytics tools that map customer data across channels

As customer journeys, customer experience and customer data become the key drivers of modern marketing, analytics tools have become the compasses. To help marketers learn about their options, Gartner is out with a new “Magic Quadrant for Digital Marketing Analytics” for what it describes as the “booming business” of analytics. It notes, for instance, that […]

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5 Disasters in Checkout that Destroy Conversion Rates by @shane_barker

The checkout stage is crucial when it comes to driving conversions. Your shoppers have come all that way in the conversion funnel, and you need to make sure you close the sale. But getting customers to the checkout page doesn’t necessarily assure conversions. In fact, many of your potential customers may end up abandoning their […]

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Google Has Started The Mobile First Indexing, For Some Sites At Least

It has been just shy a year since Google first announced their mobile first index initiative, where they would crawl the web from a mobile perspective first. Well, it seems Google has started, at least on a really limited basis, to start indexing some sites from a mobile first view. John Mueller from Google, after […]

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How to Identify High-Quality Guest Blogging Opportunities by @MaddyOsman

Although Google’s former Distinguished Engineer Matt Cutts declared guest blogging “dead” in 2014, it’s honestly more alive than ever today. Modern marketers understand the benefits of using guest blogging to accomplish business goals. These benefits include things like: Reaching a new (usually highly targeted) audience. Building authority in your field. Increasing your domain authority through high-quality/relevant […]

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Google May Stop Crawling Old AJAX Scheme With Escape Fragment URLs Soon

As you know, Google deprecated their old AJAX crawling scheme proposal just about two years ago. But currently they still do crawl and index content from those pages. But Google’s John Mueller said in a webmaster hangout yesterday that soon enough Google may stop crawling and indexing that altogether. John said “I would expect that […]

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Google Ranking Algorithm Same For Top Ten Results As Top Hundred Results

John Mueller of Google said on a Google webmaster hangout at the 38:30 mark into yesterday’s hangout that Google uses the same algorithm to rank the first page results that it does for the other pages in their search results. He said the top ten results are ranked using the exact same algorithm as results […]

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Google Tests Local Q&A Feature On Desktop Search Results

So when Google’s Q&A feature launched for local results, it only launched for mobile browser searches. They did not and currently do not show up when you search for local results on your desktop browser. But Sergey Alakov caught Google testing showing Q&A boxes in the local panel on desktop search results. Here is one […]

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source http://www.onpageseochecker.com/google-tests-local-qa-feature-on-desktop-search-results/

Do you need a PPC management expert?

The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of expertise, the complexity of the campaign, existing internal resources and the management fee of said expert. We’ll come clean. Most of these types […]

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7 Reasons Why Your Broken Link Building Campaign Isn’t Working by @_kevinrowe

Many marketers and SEO professionals come to me, lamenting that their link building just simply isn’t working. What we commonly see in existing link building campaigns is that it’s not that broken link building doesn’t work to generate links, but there are many scenarios where the earned links are not providing enough authority. In other […]

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source http://www.onpageseochecker.com/7-reasons-why-your-broken-link-building-campaign-isnt-working-by-_kevinrowe/

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

Pinterest is opening up its search ads to all advertisers and broadening the aim of brands’ keyword-based campaigns to relevant queries that do not contain a specified term or phrase. Eight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, […]

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Unlocking Hidden Gems Within Schema.org

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I […]

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source http://www.onpageseochecker.com/unlocking-hidden-gems-within-schema-org/

Tuesday, 17 October 2017

Daily Search Forum Recap: October 17, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: Avoid Changing Images URLsGoogle’s John Mueller reminds webmasters on Twitter that when it comes to images, Google is slow at updating the URLs […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-october-17-2017/

SearchCap: Bing ads account linking, scary SEO & duplicate content

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to knowOct 17, 2017 by Digital Marketing DepotAMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page […]

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source http://www.onpageseochecker.com/searchcap-bing-ads-account-linking-scary-seo-duplicate-content/

Marketing Day: Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology: Online Marketing News From Around The Web: 3 Facebook Ad Tools for Better Targeting, Social Media Examiner 5 ways […]

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Facebook Introduces Stories for Pages, Will Anyone Care? by @MattGSouthern

Facebook is making ‘Stories’ available to all pages in a push to increase usage of the feature. It’s no secret that Stories have been floundering on Facebook since being introduced earlier this year. Just open your Facebook app and see how many stories are available to view compared to Instagram or Snapchat. However, Facebook is […]

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source http://www.onpageseochecker.com/facebook-introduces-stories-for-pages-will-anyone-care-by-mattgsouthern/

Google AMP and call attribution — 5 things you need to know

AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls. On October 19, join our Google AMP experts as they explore AMP’s […]

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source http://www.onpageseochecker.com/google-amp-and-call-attribution-5-things-you-need-to-know/

Why engagement trumps reach when measuring influencer marketing impact

As influencer marketing matures, the agencies and strategists who favor the tactic are finally starting to wake up to the fact that true ROI comes from engagement — not reach. Many are predicting that “the influencer bubble” is primed to burst in 2018, and in my book, it’s about time. Not that I’m opposed to […]

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Apple’s move to kill cookies isn’t a crisis — It’s an opportunity

Once again, Apple’s got everyone in a tizzy — and no, I’m not talking about the $999 price tag on the new iPhone X. I’m referring to its latest iOS mobile operating system update, which takes cookie-blocking to a whole new level and will drastically impact a brand’s ability to maintain direct relationships with its […]

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Ignoring these 6 SEO strategies could come back to haunt you

Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The […]

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Dealing with duplicate content

The words “duplicate content” strike fear into the hearts of many webmasters and SEOs. But the truth is, not all duplicate content is created equal. Since content is a core element of good SEO, many have tried to manipulate the result by using the old “copy and paste” approach. Google punishes this method, so it […]

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Selena Quintanilla Google doodle celebrates Mexican-American musician & beacon for Latinx community

Today’s Google home page is spotlighting the Mexican-American singer and performer Selena Quintanilla, marking the the release date anniversary for her self-titled album “Selena” with Capitol EMI Studios in 1989. The first female, and youngest, Tejano artist to be awarded a Grammy, Selena became a major star with hits like “Bidi Bidi Bom Bom” and […]

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indaHash plans cryptocurrency to pay influencers and their followers

A multinational startup is planning on using blockchain-generated crytocurrency to pay its influencers — and to let its influencers pay their followers. Founded last year, the Warsaw-based indaHash has seven offices worldwide for its work with brands and 300,000+ influencers in about 70 markets, CEO and co-founder Barbara Soltysinska told me. A brand uses a […]

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Google AdWords: The Beginner’s Guide

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will provide everything you need to know to get an AdWords account up and running, and set for success.  The digital marketing industry has grown […]

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source http://www.onpageseochecker.com/google-adwords-the-beginners-guide/

Bing Ads launches Multi-Linking for multiple-account management

Starting today, Bing Ads is rolling out a more streamlined and intuitive mechanism called “Multi-Linking” for linking one account to another. The new system allows advertisers to link accounts without having to classify itself as an agency, as advertisers had to do previously. In addition, accounts can have up to five managing entities, and billing responsibility […]

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5 Advanced Ways to Increase Your AdWords CTR by @DustyVegas

Figuring out ways to increase your AdWords click-through-rate (CTR) can be frustrating. Most internet advice focuses on the (very important) tactics of ad copy optimization, but that can only get you so far. Eventually, search marketers will need to find advanced ways to increase their click-through rates. If you find yourself in that position, read on! […]

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source http://www.onpageseochecker.com/5-advanced-ways-to-increase-your-adwords-ctr-by-dustyvegas/

Twitter’s new Video Website Card ad format uses video to push link clicks

Twitter’s rolling out a way for advertisers to use video to get people to visit their websites. On Tuesday, the company unveiled the Video Website Card, a new ad format that pairs an autoplay video with a website link. The ad format is now available to all advertisers around the world through Twitter’s direct sales […]

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Hiring Freelance Content Marketers: How to Find the Perfect Fit by @https://twitter.com/rosiemay_r

Thinking of working with one or more freelance content marketers? The reality is that you’ll likely have far too many freelancers to choose from. For instance, did you know that from 2014 to 2016, there were more than 2 million freelancers in the U.S.? And the number of freelancers is still growing! Not to mention, […]

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Apocalypse for online search? Here’s how marketers can thrive

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google scoffed at the […]

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Google: Avoid Changing Images URLs

Google’s John Mueller reminds webmasters on Twitter that when it comes to images, Google is slow at updating the URLs and changes. That being said, John Mueller said make sure to use image URLs you can control, even if you use a CDN (content delivery network). If your URLs for your images are constantly changing, […]

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Google AdWords New Days To Conversion Report

Last week, Google quietly announced on Google+ a new feature to help advertisers understand the time it takes for their customers to convert after they click on their ads. Google wrote “we’re introducing “Days to conversion” reporting to help you see the time between ad clicks and conversions.” So this report lets you get a […]

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source http://www.onpageseochecker.com/google-adwords-new-days-to-conversion-report/

Google Tests New Desktop Sitelinks Format

Google seems to be testing a new look and user interface for the sitelinks in the Google search results snippets. I had two different people from India send me screen shots on Twitter, including @V_VipinYadav and @himani_kankaria. The new look shows the sitelinks lined up vertically instead of them in a side by side grid […]

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How to Optimize for Landing Page Success by @rankranger

This is a sponsored post written by Rank Ranger. The opinions expressed in this article are the sponsor’s own. You want to optimize your landing pages so they rank successfully. Doing so is an essential goal – but it’s also a lot more complicated than it sounds. We’ve spent countless hours thinking of ways to offer you SEO […]

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Monday, 16 October 2017

LinkedIn is Testing Autoplaying Video Ads on Mobile by @MattGSouthern

LinkedIn is the latest social network to begin selling autoplaying video ads. These ads will look just like other video posts, and will play without sound unless clicked on. Microsoft, parent company of LinkedIn, only began letting users upload their own videos to the professional network in August. Since then, the company reports video posts […]

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source http://www.onpageseochecker.com/linkedin-is-testing-autoplaying-video-ads-on-mobile-by-mattgsouthern/

Marketing Day: Instagram redesigns call-to-action bar, mobile-specific fraud & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Is GDPR the Y2K for B2B marketing? And how to use it to your advantageOct 16, 2017 by Scott VaughanThe EU’s General Data Protection Regulation and Y2K share some surprising similarities. […]

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source http://www.onpageseochecker.com/marketing-day-instagram-redesigns-call-to-action-bar-mobile-specific-fraud-more/

Daily Search Forum Recap: October 16, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: A Click-By-Click Guide to Using Filters in Google Analytics ##measure ##analy…, Google+ – Google Analytics A research question that […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-october-16-2017/

SearchCap: Facebook food ordering, Google Posts automation & machine learning

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: PPC Ad Extension Basics & Best Practices, Metric Theory Inside X, Google’s Moonshot […]

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source http://www.onpageseochecker.com/searchcap-facebook-food-ordering-google-posts-automation-machine-learning/

Is GDPR the Y2K for B2B marketing? And how to use it to your advantage

Buckle in. Marketing — and your entire organization — is about to be overwhelmed with stiffer data privacy regulations around the globe. The poster child for this movement is GDPR, the European Union’s General Data Protection Regulation. As a marketing leader, you’ll be spending hundreds of hours with the legal eagles and the data teams […]

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source http://www.onpageseochecker.com/is-gdpr-the-y2k-for-b2b-marketing-and-how-to-use-it-to-your-advantage/

Nanigans launches incrementality optimization & reporting solution

Nanigans, the cross-channel SaaS (software as a service) platform for large-scale performance advertisers, has launched incrementality optimization and reporting in the platform, which supports Faceboook, Instagram, Twitter and programmatic retargeting campaigns. The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users who are already likely […]

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source http://www.onpageseochecker.com/nanigans-launches-incrementality-optimization-reporting-solution/

Instagram redesigns call-to-action bar to dynamically mirror ads

For the second time in the two years since rolling out clickable ads, Instagram is updating the look of what people are supposed to click. This time the Facebook-owned photo-and-video app is tweaking ads’ call-to-action bars to better blend in while still standing out. Last year, Instagram made its ads’ clickable element more obvious in […]

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source http://www.onpageseochecker.com/instagram-redesigns-call-to-action-bar-to-dynamically-mirror-ads/

Facebook Native Videos Receive 530% More Comments [STUDY] by @MattGSouthern

A study published by Quintly shows that videos uploaded natively to Facebook receive 530% more comments than videos shared from other sources. The original study was published back in March, but has since been updated with data collected between January 2017 and July 2017. In total, 187,000 pages and 7.5 million posts were analyzed. From this […]

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source http://www.onpageseochecker.com/facebook-native-videos-receive-530-more-comments-study-by-mattgsouthern/

Viral Content Bee – A Hot Content Promotion Tool

Do you want more people to share your valuable content? Are you looking for a promotion tool that allows you to balance automation and authenticity? I recently discovered an easy-to-use sharing tool that can help you do exactly that. Viral Content Bee is a free platform for social media sharing. It helps you get more […]

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source http://www.onpageseochecker.com/viral-content-bee-a-hot-content-promotion-tool/

How machine learning levels the SERP playing field

We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with a graphic that stated, “Bing. […]

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source http://www.onpageseochecker.com/how-machine-learning-levels-the-serp-playing-field/

What airlines can learn from smart marketers about the customer experience

Go to any marketing conference these days, and everything will be about customer-centricity — which isn’t a bad thing. I don’t think people realize how astonishing the evolution of the customer journey has been in recent years. It wasn’t all that long ago that the Sears or Penney’s catalog was still the apex of marketing. […]

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source http://www.onpageseochecker.com/what-airlines-can-learn-from-smart-marketers-about-the-customer-experience/

5 things you’re doing that drive your freelance writers crazy

Freelance writers like working with me. Seriously, they do. Here’s why: I’ve been where they’re at. I manage dozens of freelancer relationships in my current role as an editor, but I used to be that harried freelance writer trying to keep up with shifting project guidelines, moving deadlines and zero communication from the client, mostly […]

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3 Quick SEO Wins Lurking Inside Google Analytics by @bsmarketer

SEO doesn’t have to be difficult. In fact, it’s better if it isn’t. Smart people tend to overcomplicate things. Especially when the rules of the game are opaque. Thankfully, the end game is still the same. The day-to-day tactical stuff might change. But the objectives are still intact. The underlying principles haven’t evolved. So keep […]

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source http://www.onpageseochecker.com/3-quick-seo-wins-lurking-inside-google-analytics-by-bsmarketer/

Mobile devices offer special vulnerabilities to fraud

Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase. To get a sense of a few mobile-specific fraud weaknesses, we checked in recently with several experts. For Maor Sadra, managing director […]

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source http://www.onpageseochecker.com/mobile-devices-offer-special-vulnerabilities-to-fraud/

How to Get New Clients at Every Stage of Your Business by @dohertyjf

I remember when I first went out on my own to build my business. Because I planned to bootstrap the product into existence, I needed to pick up some consulting work to cover my own bills before I felt comfortable taking time to build my product. I had a sizable group of peers that I […]

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source http://www.onpageseochecker.com/how-to-get-new-clients-at-every-stage-of-your-business-by-dohertyjf/

Scott Brinker: Marketing is now customer experience’s champion

Perhaps you noticed it, too. At our most recent MarTech Conference, there seemed to be a transformation percolating throughout the sessions and presentations. After several false starts in previous years, it seemed to me that “marketing” is now clearly becoming something bigger. Marketing, of course, has grown way beyond websites, emails and ads. It’s now […]

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source http://www.onpageseochecker.com/scott-brinker-marketing-is-now-customer-experiences-champion/

Google Ranking Fair: Where Google Engineers Show Off Future Search Changes

So Danny Sullivan has only been at Google as an employee for a minute and already shared something I had no idea Google did, a Google Ranking Fair. Danny described these Ranking Fairs in a series of posts on Twitter. He said he went to “Ranking Fair” yesterday at Google. He added it is “like […]

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source http://www.onpageseochecker.com/google-ranking-fair-where-google-engineers-show-off-future-search-changes/

How businesses can optimize for Google’s new Question & Answer feature

Back in August, Google introduced a new feature called Questions & Answers, or Q&A, in Google Maps.  This feature allows you and other people to ask and answer questions about your business. Like reviews and other user-generated content, this update could have an impact on your business’ reputation, so it’s important that you take an active […]

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source http://www.onpageseochecker.com/how-businesses-can-optimize-for-googles-new-question-answer-feature/

Google Posts can now be automated with new API support

Google has updated the Google My Business API to add some support for creating and editing Google Posts. Google Posts is a feature that allows people and businesses to create content directly on Google that can appear highly ranked in Google search results for their names. In version 4.0 of the API, Google noted that […]

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source http://www.onpageseochecker.com/google-posts-can-now-be-automated-with-new-api-support/

Facebook officially rolls out food ordering as part of longer-term commerce evolution

Last October, Facebook announced a number of tools and partnerships supporting local discovery and commerce on the app. Among them were the following: Booking and food ordering for Pages Social recommendations Local event discovery Last week, Facebook “officially launched” food ordering on Facebook. The platform is working with delivery aggregators and restaurant chains directly in […]

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source http://www.onpageseochecker.com/facebook-officially-rolls-out-food-ordering-as-part-of-longer-term-commerce-evolution/

Why Bloggers Aren’t Replying to Your Outreach Email [NEW DATA] by @every1pr

Picture the scene – you’ve been searching high and low for the perfect linking opportunity for your brand or client. After spending hours looking and researching you finally find the one. You craft an outreach email you think will have them jumping at the chance to work with you and send it off already anticipating […]

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source http://www.onpageseochecker.com/why-bloggers-arent-replying-to-your-outreach-email-new-data-by-every1pr/