Monday, 31 October 2016

Report: Apple Search Ads are driving installs with high retention rates


A few weeks into Apple debuting search ads in the App Store, mobile analytics firm AppsFlyer has released some early results. The App Store is the primary way consumers discover apps, according to comScore, and developers have jumped at the opportunity to improve visibility for their apps there.

Spend roughly doubled in the initial weeks of the program as developers have seen retention rates outperform other acquisition sources.


Apple search ads ranked fifth among media sources used by apps for driving the highest number of installs.

The study ran from October 5 to 25th and analyzed over 50 apps running Apple search ads throughout the study period. The ads generated over 100,000 installs driven by some 40,000 keywords. Just 28 percent of those keywords were exact match brand terms.


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Author: Ginny Marvin

The post Report: Apple Search Ads are driving installs with high retention rates appeared first on On Page SEO Checker.


Daily Search Forum Recap: October 31, 2016

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

Other Great Search Forum Threads:

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Author: (Barry Schwartz)

The post Daily Search Forum Recap: October 31, 2016 appeared first on On Page SEO Checker.


SearchCap: SEMPO survey, HTTPS & Halloween


Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:


Local & Maps

Link Building


SEM / Paid Search

Search Marketing

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Author: Barry Schwartz

The post SearchCap: SEMPO survey, HTTPS & Halloween appeared first on On Page SEO Checker.


How to Use HREFLang Correctly: An Interview with Bill Hunt

International SEO is a hot topic in digital marketing, and an area most SEOs aren’t as familiar with. In this Pubcon interview Bill Hunt, President of Back Azimuth Consulting. sat down with Kelsey Jones, SEJ’s Executive Editor, to talk about HREFLang, what it means for international SEO, and discuss some of the pitfalls SEOs face when implementing it.

A few main points Bill made were: 

  • HREFLang is a code developed by Google that allows you to designate the language of your website so Google delivers the appropriate site to international users. This is particularly important for international SEO.
  • Don’t assume /uk means it is the British version, it’s actually for the Ukranian language. Make sure you are using HREFLang correctly by using a tool to check it.
  • To figure out which languages your site should show up in, pay attention to who is coming to your site today, who your target market is, and if you are able to support another language site. Bill points out that if you put up a site in Spanish, you are telling the Spanish-speaking audience that you have a way to communicate with them. If you can’t offer support or content in Spanish, it might not be a good fit for your site.

Tools Bill Recommended:

HREF Checker

HREFLang Builder

Learn More about HREFLang & International SEO

Watch this interview with Aleyda Solis to learn more about international SEO and the specific challenges brands face when implementing it.

Read this post by Saijo George titled “Getting A Better Understanding of HREFLlang” to understand more about what HREFLang is and when you should be using it.

Featured Image: Screenshot of Video. 

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Author: Danielle Antosz

The post How to Use HREFLang Correctly: An Interview with Bill Hunt appeared first on On Page SEO Checker.


Marketing Day: Facebook racist, FCC privacy rules & offline sales

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Online Marketing News From Around The Web:


Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Display & Contextual Advertising



General Internet Marketing


Mobile/Local Marketing

Social Media

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Author: Barry Schwartz

The post Marketing Day: Facebook racist, FCC privacy rules & offline sales appeared first on On Page SEO Checker.


Weekly Wrap-Up: October 28th, 2016 by @megcabrera

This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates.

6 SEO Pricing Factors Where Ignorance is Deadly

digital marketing proposals - SEJ

Too often, clients have one set of expectations, and SEOs have another. This can lead to complications down the road.However, this is can all be worked out during the proposal process.

Aside from the actual services being performed, there are two key aspects to the proposal that are important to the client: Cost and expected results.

Those weigh differently in people’s minds, but both are important considerations in choosing a web marketing partner. Learn more about pricing factors, and how certain mistakes can be deadly, in this week’s top post.

SEJ Summit New York

SEO & SEM Ranks 9th on LinkedIn’s Top Skills List

People select

LinkedIn has revealed its annual list ranking the top skills that perhaps will help you land a job in 2017. SEO and SEM ranked ninth on LinkedIn’s list.

SEO/SEM ranked fourth on its list of hottest skills in 2015 and fifth on LinkedIn’s 2014 top skills list. This year it came in at 9th. Why the drop? LinkedIn says demand for marketers is slowing because supply has caught up with demand.

To find out what other professions made LinkedIn’s top skills list for 2016, see this week’s top news post.

Ask an SEO

Popular Search Marketing Posts

Here is a rundown of the most popular posts on SEJ from last week:

  1. 6 SEO Pricing Factors Where Your Ignorance Can Be Deadly, by Stoney G deGeyter
  2. SEO & SEM Ranks 9th on LinkedIn’s Top Skills List, by Danny Goodwin
  3. 7 Ways to Easily Increase Your Reach on Facebook, by Rocco Baldassarre
  4. 5 Targets to Set at the Beginning of an #SEOCampaign, by Timothy Carter
  5. Facebook Page Call-to-Action Buttons Get Big Update, by Danny Goodwin  [AD] How to Use Data Aggregators to Cost-Effectively Manage Your Business Listings
  6. New Google AdWords Extensions Help Manufacturers Drive In-Store Sales, by Matt Southern
  7. How Much Does it Cost to Create an App? [INFOGRAPHIC], by Meg Cabrera
  8. 5 Facebook Advertising Tips for Service-Based Businesses, by Tamara Weintraub
  9. 7 Bing Ads Changes That PPC Marketers Need to Know, by Danny Goodwin
  10. 8 Best Practices For Your Google Plus Page, by Christina Baldassarre

Download This Week’s Episode of Marketing Nerds

In this Marketing Nerds episode, SEJ’s Chief Social Media Strategist, Brent Csutoras, was joined by Peter Leshaw, Director of Internet Marketing at MDT Marketing, to discuss the best practices of marketing automation.
Listen to the full episode now, or download the MP3 here.

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Subscribe to Marketing Nerds: iTunes | Android | RSS

Join Us for Our Next Webinar!

Join us for the next SEJ ThinkTank webinar with Arron Goodin, Managing Director, AdLift Inc., who will discuss content marketing through a 360-degree approach.

Content Marketing: A 360 Degree Approach

Content Marketing 360 Degree Approach

Image Credits

Featured Image: Image by Paulo Bobita
In-post Photo #1: Image by Stoney deGeyter
In-post Photo #2: Image by Paulo Bobita
In-post Photo #3: Depositphotos
In-post Photo #4: Image by Paulo Bobita
In-post Photo #5: Image by Paulo Bobita

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Author: Meg Cabrera

The post Weekly Wrap-Up: October 28th, 2016 by @megcabrera appeared first on On Page SEO Checker.


75% of Internet Use Will Be Mobile in 2017 [REPORT] by @MattGSouthern

A report published by Reuters states that 75% of Internet use in 2017 will be from mobile devices. That’s up slightly from mobile web usage this year, according to data from media buying agency Zenith.

Looking ahead even further to 2018, Zenith predicts 60% of all advertising dollars on the web will come from mobile ads. By that time, mobile ad expenditure is expected to ready $134 billion, which is more than will be spent on any other form of advertising altogether.

“As more ad dollars shift to the digital realm from television, brands are rushing to Facebook Inc, Snapchat and Google where they can market to viewers… This trend is driving a shift in ad dollars to mobile and stoking deals in the media, entertainment and communications businesses.”

On the topic of mobile web usage being on the rise, Google recently released a study revealing almost 50% of people search only on smartphones.

Also according to Google’s study, a growing number of people are using only smartphones to access the internet, and those who use mobile devices use them many times longer than people who use desktop computers.

We’re living in a mobile-first world, and there’s perhaps no greater evidence of that than Google invest in a better, mobile-only set of search results, which will be rolled out over the next few months.

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Author: Matt Southern

The post 75% of Internet Use Will Be Mobile in 2017 [REPORT] by @MattGSouthern appeared first on On Page SEO Checker.


Take the State of Search Survey from SEMPO & Search Engine Land


SEMPO, in partnership with us at Search Engine Land, is asking the search industry to participate by completing the annual State of Search Survey. The survey is available by clicking here.

Those who take the survey will be given access to a free of the in-depth report that is written up based on the survey results, a value of $400. Also, you will also be eligible to win a free pass to the 2017 SEMPO Member Forum, courtesy of SEMPO or a FREE all-access pass to SMX West on March 21st-23rd, 2017 courtesy of Third Door Media.

You do not need to be a SEMPO member to complete the survey and/or be eligible for the above.

The survey asks questions about:

  • Search engine optimization (SEO / organic search)
  • Paid search (pay-per-click advertising or paid search)
  • Social media
  • Email
  • Mobile
  • Display
  • Integration, Emerging Trends and more​​​​​​​

Again, please complete the survey over here.

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Author: Barry Schwartz

The post Take the State of Search Survey from SEMPO & Search Engine Land appeared first on On Page SEO Checker.


Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative


Katy Tonkin (left) and Maddie Cary of Point It accept the Landy for Best B2C Enterprise SEM Initiative.

The mission they chose to accept: To build and activate paid search campaigns to promote the surprise product launch of the Surface Pro 4 and Surface Book on the US Microsoft Store web site — in less than 24 hours.

Mission accomplished. For its quick execution of tailored, target campaigns that exceeded expectations, Seattle-based Point It Digital Marketing took home the Landy award for Best B2C Enterprise SEM Initiative. This was Point It’s second consecutive Landy win.

Not only was time not on their side, once the campaigns were launched, Point It faced stiff competition from other authorized sellers and retailers carrying the new Surface products.

Point It focused their campaign structure and keyword strategy on reaching lower-funnel prospects who knew about the new products and were searching on brand keywords that signaled purchase intent. Negative keywords were added to funnel target prospects to the right products.

Ad copy was crafted with product specific description copy tailored to keywords in tightly themed ad groups. Callout extensions highlighted specific product details and sitelinks provided easy navigation to product selection in the respective campaigns.

The team also initiated RLSA campaigns using BlueKai to pass audience segments into Google for targeting that proved to be highly successful. Overall, the campaigns exceeded their targets.

“This award win is a reflection of the way our paid search team executes every day,” said Maddie Cary, Director of Paid Search at Point It. “We try to think ahead and set up account management processes that allow us to scale or move with agility and efficiency. So when our client had a surprise product launch that needed to get turned around ASAP, we didn’t panic. We brainstormed, formalized, and delivered within 24 hours on a paid search plan we were proud of that capitalized on critical window of revenue opportunity for the client.”

“This is one of the most heroic SEM stories ever told,” said Landy judge Matt Van Wagner, president and founder of Find Me Faster, “Point It was uniquely qualified to take on a new product launch, but to build, test and deploy within 24 hours is the equivalent of NASA’s first landing on the moon!”

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Author: Ginny Marvin

The post Meet a Landy Award winner: Quick on its feet, Point It wins Best B2C Enterprise SEM Initiative appeared first on On Page SEO Checker.


Is Amazon the go-to search engine this holiday season?

amazon cargo

Almost everyone knows that the overwhelming majority (93%) of online experiences begin with a search engine, but when you’re looking to finish off your holiday shopping list, what search engine do you go to? Amazon or Google?

In 2012, a Forrester report found that 30% of all online shoppers start research products at Amazon. Wordtracker even went so far as to say that “Amazon has not only topped Google as the number one shopping search engine, but has attracted droves of individual and corporate sellers to its marketplace.”

Apparently, not much has changed since that time.

A recent study at the start of peak season for ecommerce has revealed that online retailer Amazon has taken a huge lead and become the first place consumers go to find products.

The study, run by personalization platform company BloomReach and Survata found that approximately 55% of customers use Amazon before any other site when searching for products online. This was the second annual “State of Amazon” study.

While the company’s gains are impressive, it’s nothing short of what consumers and researchers have come to expect from the retail giant.

In 2015, Amazon surpassed Wal-Mart as the most valuable retailer in the US, and its numbers only continue to grow. In the past, many more people would first turn to a search engine such as Google, but the number of services that Amazon offers puts the company at a distinct advantage for the coming holiday season.

The study

BloomReach’s second annual “State of Amazon” study surveyed 2,000 U.S. consumers over the 2016 Labor Day weekend and revealed surprising results. While 55% of consumers reported going to Amazon before any other retailer, search engines and other retailers lost equal ground, pulling in only 28% and 16% of consumers, respectively.

bloomreach amazon stats

The company’s lead has only increased since BloomReach’s inaugural “State of Amazon” study, conducted in 2015. BloomReach conducted a similar study in April, which revealed that Amazon already possessed 53% of consumers’ first product search.

As it turns out, Amazon is involved in nearly all online shopping experiences. In fact, approximately 90% of consumers will conduct a search on Amazon even if the product they want is on another retailer’s site.

bloomreach amazon stats

“Amazon continues to be the first destination when consumers want to find a product, driven largely by a perceived superior end-to-end experience,” said Jason Seeba, BloomReach head of marketing. “Online shopping is all about relevance and convenience, and comparison shopping has never been easier – especially with mobile growth.”

The retailers

Amazon’s grip on the public doesn’t stop at general shopping, either. With the holiday season creeping upon us, the online retailer is expected to be the first destination for almost all online holiday shopping. Approximately 94% of consumers reported plans to complete their holiday shopping on Amazon, as well.

While retailers are feeling the pinch of Amazon’s incredibly high consumer numbers, that doesn’t mean they’re entirely knocked out of the game. In fact, a majority of survey respondents said that other retailers were better at tailoring their websites and product recommendations.

Roughly one in five respondents reported that quality was their biggest concern while shopping at Amazon. It’s relatively easy to buy some objects, but others face a high rate of counterfeit complaints.

In fact, the biggest complaints came from customers who used Amazon’s relatively new “marketplace” feature. In an effort to compete with Etsy, another online retailer, Amazon created a third-party space for consumers to interact in much the same way they do on Etsy.

However, the growing artisan community came into Q3 2016 with a strong lead over Amazon’s Marketplace.


Amazon may have some fierce competition online from the Etsy artisan community, but other retailers are struggling with their ecommerce for the holiday season.

Wal-Mart in particular is making a big push to expand their online presence as holiday season creeps ever closer.

However, investors are still looking for proof that the payoff will be worth all of the time and money in the end. The company stated that it plans to spend approximately $11 billion in its next fiscal year on ecommerce initiatives while still focusing on remodeling its stores.


Wal-Mart, while its ecommerce spending might be alarming, isn’t new to this type of investment. In fact, its US online sales are second only to Amazon, the company it’s currently attempting to surpass.

As one of the most successful brick-and-mortar franchises in the nation, Wal-Mart certainly doesn’t have anything to fear as far as holiday sales go. The biggest issue for the company is whether its investors will see the current ecommerce spending necessary to compete with Amazon.

The shoppers

Whether it’s brick-and-mortar retail shopping or it begins on a search engine, holiday creep has arrived. In fact, by the time Labor Day rolled around this year, nearly half of American parents had already started their holiday shopping.

Retailers like Macy’s and Best Buy have already started their holiday advertising campaigns, even going so far as to deck out their stores in red and white holiday garb.

According to data from last year’s Rubicon survey, only 42% of parents had started their holiday shopping by September. This year marks a significant increase in their data, although other studies reveal that Rubicon’s numbers may run a bit high.

According to a report from 2015, only about 14% of American consumers had started thier holiday shopping by September. However, their most recent survey showed the same upward trend in those consumers choosing to shop earlier in the year.

American parents are expected to spend approximately $1,711 during the 2016 holidays, according to Rubicon. And as the BloomReach survey suggests, most of them will be headed to search engines and Amazon for their initial searches.

According to the BloomReach “State of Amazon” study, when holiday shoppers have an idea of what they want, 59% will start on Amazon and 24% will start on a search engine. However, even a Google search is likely to direct consumers to Amazon before any other retailer.

Amazon’s presence in the e-commerce community hasn’t gone unnoticed by consumers, either. In fact, one in five consumers revealed they were concerned about the company’s dominance relative to other retail outlets.

In conclusion

Amazon, while a powerhouse in the ecommerce community, still has a few issues of its own to work out. For one, its artisan-only Marketplace doesn’t offer the kind of authenticity and service that sites like Etsy do. Consumers are not only concerned with counterfeit products, but with the company’s dominance over the online community.

Nevertheless, the company hasn’t pushed search engines or other retailers completely out of the holiday shopping game. A good chunk of consumers still turn to search engines before they conduct an Amazon search, although most search engines direct them to Amazon before other retailers.

Holiday shopping season has arrived, and although Amazon has its faults, 53% of consumers still report having left another website in favor of Amazon. This year’s holiday shopping trends just may mark a huge milestone for the company.

Related reading

Bing: the most searched Halloween costumes

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Author: Adam Stetzer

The post Is Amazon the go-to search engine this holiday season? appeared first on On Page SEO Checker.