Friday, 22 September 2017

Export Google Search Console’s ‘Index Coverage’ Report by @MattGSouthern

Site owners can now export data contained in Google Search Console’s Index Coverage report. G-Squared Interactive was the first to notice the new feature and spread the word on Facebook: Index Coverage is a relatively new report within Google Search Console that was first introduced in early August. The report identifies how many pages of […]

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source http://www.onpageseochecker.com/export-google-search-consoles-index-coverage-report-by-mattgsouthern/

YouTube Studio updates let creators schedule posts & see subscriber numbers in the app

The YouTube Studio app got two new features today that make it easier for creators to manage their YouTube channels from their phones. According to an announcement on YouTube’s Creator Blog, creators can now schedule posts from their mobile devices via the app. “Now you’ll be able to schedule posts right from your phone so […]

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source http://www.onpageseochecker.com/youtube-studio-updates-let-creators-schedule-posts-see-subscriber-numbers-in-the-app/

Facebook will measure how its ads compare against, complement TV campaigns

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday. With the new measurement solution called Facebook Cross-Platform Brand Lift, […]

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source http://www.onpageseochecker.com/facebook-will-measure-how-its-ads-compare-against-complement-tv-campaigns/

SearchCap: Improving link equity distribution, recent Google My Business updates & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Search Marketing Searching SEM / Paid Search SEO Strategy About The Author […]

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source http://www.onpageseochecker.com/searchcap-improving-link-equity-distribution-recent-google-my-business-updates-more/

Pinterest Hits 200M Users, + New Features on the Way by @MattGSouthern

Pinterest has hit a milestone of 200 million monthly active users, which represents a 40% growth since last year. Over half of those users live outside the USA. The company also notes over 100 billion pins have been created, and 85% of Pinterest searches are on mobile devices. As Pinterest celebrates this milestone it has […]

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source http://www.onpageseochecker.com/pinterest-hits-200m-users-new-features-on-the-way-by-mattgsouthern/

Make user-generated content your brand’s secret weapon

Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know — over branded content! Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as […]

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source http://www.onpageseochecker.com/make-user-generated-content-your-brands-secret-weapon/

How Brand Monitoring Can Support Your Search Optimization Strategy

SEO isn’t just about optimizing your own content to be easily found by people performing search queries directly in search engines or social media platforms. More sweat is involved to ensure your brand is facing its audience correctly and competently. As many know, social media plays a significant role in how consumers perceive brands and […]

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source http://www.onpageseochecker.com/how-brand-monitoring-can-support-your-search-optimization-strategy/

3 ways to improve link equity distribution and capture missed opportunities

There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they already have. There seems to […]

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source http://www.onpageseochecker.com/3-ways-to-improve-link-equity-distribution-and-capture-missed-opportunities/

Google is making strides with Google My Business 

If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of your hands. There’s always that […]

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source http://www.onpageseochecker.com/google-is-making-strides-with-google-my-business/

Social media ad fatigue: How to combat it without spending all day making new creatives

Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded by advertising — so much so that many people are sick of it. Last year, downloads of ad blockers increased by 30 percent, thanks to people striving to create a content-only environment for themselves online. (Perhaps […]

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source http://www.onpageseochecker.com/social-media-ad-fatigue-how-to-combat-it-without-spending-all-day-making-new-creatives/

Programmatic TV is the future: Here’s how to capitalize on the opportunity

The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and broadcasters are in frantic competition to claim this new, highly desirable market. All TV will eventually be bought programmatically Five percent of all TV ad spend in the US will be programmatic by 2019, according to […]

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source http://www.onpageseochecker.com/programmatic-tv-is-the-future-heres-how-to-capitalize-on-the-opportunity/

5 ways to write better email subject lines this holiday season

With kids back in school, email marketing campaigns have moved away from end-of-summer deals and backpack wish lists and switched over to the holidays. The holiday season seems to get earlier every year, so it’s important for email marketers to get a head start on what is going to resonate with consumers. During the last […]

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source http://www.onpageseochecker.com/5-ways-to-write-better-email-subject-lines-this-holiday-season/

Bing Fights Fake News With ‘Fact Check’ Label by @MattGSouthern

Bing has joined Google in the fight against fake news with the inclusion of the “Fact Check” label in search results. Both news and regular web pages may receive the Fact Check label, provided Bing is able to determine they contain fact checked information. Another requirement for receiving the Fact Check label is schema.org ClaimReview […]

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source http://www.onpageseochecker.com/bing-fights-fake-news-with-fact-check-label-by-mattgsouthern/

Stay Connected Locally With Google’s Community Updates by @MattGSouthern

Google’s new Community Updates can help you keep up with what’s going on in your local community. Community Updates, found under the ‘Local’ tab in Google News, will surface news and events happening in your local area. As you can see in the screenshot, you can manually select any location you wish to see updates […]

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source http://www.onpageseochecker.com/stay-connected-locally-with-googles-community-updates-by-mattgsouthern/

Every Advanced Google Search Operator & Command You Need to Know by @BrianHarnish

When it comes to SEO, there are many tools that can help you research opportunities. Tools of the trade can run the gamut from link research to on-page optimization to tools for performing SEO audits. Advanced Google search operators have their place in this ecosystem of tools, however. These operators can help you gain insight […]

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source http://www.onpageseochecker.com/every-advanced-google-search-operator-command-you-need-to-know-by-brianharnish/

The Trade Desk integrates connected TV buying and measurement directly into its platform

In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become “cord-cutters,” The Trade Desk is rolling its connected TV-buying capabilities directly into the demand-side platform. The update means buyers can use first- and third-party audience data for targeting and measure video ad buys across screens — mobile, […]

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source http://www.onpageseochecker.com/the-trade-desk-integrates-connected-tv-buying-and-measurement-directly-into-its-platform/

Search Buzz Video Recap: Google Search Ranking Changes, Top Ranking Signals & Dynamic Algorithms

First, I am offline, so this video and post was all created and produced on Wednesday, things may have transpired between now and then that I may have to catch up on this Monday. Google did some algorithm search ranking updates this week, it seem not too widespread but it was impactful. Google said the […]

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source http://www.onpageseochecker.com/search-buzz-video-recap-google-search-ranking-changes-top-ranking-signals-dynamic-algorithms/

Google: Fetch & Render Preview Not Used In Search

If you thought Google uses the preview you see in the fetch and render for search purposes, you would be wrong. Google’s John Mueller said on Twitter that the fetch and render preview image is just for you to see what Google sees but it is not used for search. Here is the tweet: The […]

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source http://www.onpageseochecker.com/google-fetch-render-preview-not-used-in-search/

Google: Responsive Sites Don’t Need To Worry About Mobile First Index

Gary Illyes from Google said at the BrightonSEO conference that those with responsive sites don’t really need to worry about the upcoming mobile first index. I was not at the event where he said that but Greg Gifford was there and he posted it on Twitter. He said: if you have a responsive site, you […]

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source http://www.onpageseochecker.com/google-responsive-sites-dont-need-to-worry-about-mobile-first-index/

Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer

Google is sticking to its 2017 equinox and solstice doodle theme for today’s autumn equinox by bringing back the animated mouse for a cup of hot tea. This is the third appearance of the mouse and his underground home on Google’s home page. It first appeared March 20 to note the spring equinox, and then […]

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source http://www.onpageseochecker.com/autumn-equinox-2017-google-doodle-returns-mouse-featured-the-1st-day-of-spring-summer/

Twitter’s ‘Popular Articles’ Shows What Your Connections are Tweeting About by @MattGSouthern

A new addition to Twitter, called ‘Popular Articles,’ will show you the top articles your connections are tweeting about. Popular Articles can be found by opening the Twitter app and tapping the search tab. On this screen you’ll find sections such as current trending topics, ‘Today’s Moments’ and the new ‘Popular Articles.’ As you can […]

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source http://www.onpageseochecker.com/twitters-popular-articles-shows-what-your-connections-are-tweeting-about-by-mattgsouthern/

Artificial Intelligence & SEO: 5 Strategies You Need to Follow by @overthetopseo

Billions of searches are conducted on Google every day. Even with years of engineered gathering of search queries, Google still sees unique queries every minute. These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex […]

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source http://www.onpageseochecker.com/artificial-intelligence-seo-5-strategies-you-need-to-follow-by-overthetopseo/

Google Tests White Knowledge Panels

Google is now testing white knowledge panels for local results. This was first spotted by our man Sergey Alakov and he posted a screen shot on Twitter of the white look. Typically there is a blue interface for the knowledge panels but here, as you can see, Google is testing it in white. Here is […]

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source http://www.onpageseochecker.com/google-tests-white-knowledge-panels/

Googlebot Still On Hold On Supporting HTTP/2

John Mueller of Google said the other day in his hangout at the 1 hour and 13 minute mark that Googlebot still is not crawling in HTTP/2. The reason it is not is because Googlebot is pretty good at crawling quickly and it wouldn’t take advantage of the same benefits a browser would benefit from […]

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source http://www.onpageseochecker.com/googlebot-still-on-hold-on-supporting-http2/

How to use demand generation channels to effectively expand your reach

As Q4 approaches, it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering. To continue to scale, you need to effectively get in front of audiences that aren’t yet interested […]

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source http://www.onpageseochecker.com/how-to-use-demand-generation-channels-to-effectively-expand-your-reach/

10 Things that DO NOT (Directly) Affect Your Google Rankings – Whiteboard Friday

What do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might’ve gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your […]

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source http://www.onpageseochecker.com/10-things-that-do-not-directly-affect-your-google-rankings-whiteboard-friday/

Thursday, 21 September 2017

Bing Ads Rolls Out Account Level Ad Extensions by @MattGSouthern

Bing Ads will now allow advertisers to set ad extensions for all campaigns at the account level. Ad extensions at the account level can be added and edited under the All Campaigns tab. When an account level ad extension is created it will automatically apply to all current and future campaigns. Bing notes account level […]

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source http://www.onpageseochecker.com/bing-ads-rolls-out-account-level-ad-extensions-by-mattgsouthern/

Daily Search Forum Recap: September 21, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Other Great Search Forum Threads: This post was scheduled to go live today but was written earlier – I am currently offline today. Go […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-september-21-2017/

SearchCap: AdWords extensions for call-only ads, SEO 101 & Bing Ads updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Link Building Local & Maps Search Marketing SEM / Paid Search SEO […]

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source http://www.onpageseochecker.com/searchcap-adwords-extensions-for-call-only-ads-seo-101-bing-ads-updates/

Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Anatomy of a Google search listingSep 21, 2017 by Stephan SpencerThere’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that […]

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source http://www.onpageseochecker.com/marketing-day-fandango-movie-suggestions-via-messenger-facebook-ad-news-more/

3 AdWords extensions now eligible for call-only ads

Over the past few years, extensions have played a major role in the optimization of text ads. Ad extensions help to provide more context than the ad titles and descriptions — typically giving advertisers a boost when it comes to click-through rate. Previously, call-only ads did not display these ad extensions, but starting today, call-only […]

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source http://www.onpageseochecker.com/3-adwords-extensions-now-eligible-for-call-only-ads/

Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs

Facebook’s Messenger is rolling out a few new ways for its in-app virtual assistant, M, to contribute to people’s conversations. M will now recognize when people are talking about going to see a movie and present a button to buy tickets through Fandango. It will also nudge people to share GIFs and offer quick-reply buttons […]

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source http://www.onpageseochecker.com/messengers-m-assistant-will-suggest-buying-movie-tickets-through-fandango-sharing-gifs/

Display advertising: 3 ways to improve your campaign targeting

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise? After all, what kind of results can one expect from placements like this? In all seriousness, though, getting the right people to click on your banner ads is a significant challenge. Now, don’t get […]

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source http://www.onpageseochecker.com/display-advertising-3-ways-to-improve-your-campaign-targeting/

Google Merchant Center Now Finds ‘Opportunities’ for Improving Campaigns by @MattGSouthern

Google has rolled out some updates to Merchant Center to help Google Shopping advertisers prepare for the holiday season. Opportunities Tab What may prove to be the most valuable of these updates is the new ‘Opportunities’ tab. Cards will appear in the Opportunities tab when a suggestion is available which may help you drive more […]

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source http://www.onpageseochecker.com/google-merchant-center-now-finds-opportunities-for-improving-campaigns-by-mattgsouthern/

SEO 101: Which URL versions to add to Google Search Console

Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage. Let’s assume the domain name of […]

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source http://www.onpageseochecker.com/seo-101-which-url-versions-to-add-to-google-search-console/

Top 8 Ideas to Optimize Your PPC Performance by @LisaRocksSEM

PPC optimizations are essential to sustain or improve your paid search advertising campaigns’ performance and reach organizational goals. Sometimes it can be overwhelming – where should you start? There are several components of a PPC account that can help move the needle in your desired direction. This post provides some ideas to optimize your PPC […]

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source http://www.onpageseochecker.com/top-8-ideas-to-optimize-your-ppc-performance-by-lisarockssem/

Want to win more sales this holiday season? Don’t bet the farm on digital

There’s a critical error we tend to make in marketing for retail these days, particularly around the holidays: We have a tendency to put too many eggs in the digital basket. Brands and retailers make the mistake of focusing on driving online customers to online stores. You’ve experienced it: You shop for a pair of […]

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source http://www.onpageseochecker.com/want-to-win-more-sales-this-holiday-season-dont-bet-the-farm-on-digital/

Facebook will target ads to people based on store visits, offline purchases, calls to businesses

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand in the real world. Last month, I reported that Facebook was testing a way for advertisers to target ads to people who had visited their brick-and-mortar locations. Now, the social network […]

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source http://www.onpageseochecker.com/facebook-will-target-ads-to-people-based-on-store-visits-offline-purchases-calls-to-businesses/

How long does it take to deindex low-quality or thin content published by accident? [case study]

I had an e-commerce company reach out to me earlier in the year for help. They wanted to have an audit completed after making some important changes to their site. As part of our initial communication, they prepared a bulleted list of changes that had been implemented so I would be aware of them before […]

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source http://www.onpageseochecker.com/how-long-does-it-take-to-deindex-low-quality-or-thin-content-published-by-accident-case-study/

Pinterest’s interest-based ad-targeting options swell to more than 5,000

Pinterest is increasing the number of interest-based ad-targeting options offered to advertisers from roughly 400 to more than 5,000, thanks to the social network/search engine’s updated index of more than 100 billion pins. Pinterest’s expanded set of interest-targeting options will roll out over the next few weeks and be available through Pinterest Ads Manager and […]

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source http://www.onpageseochecker.com/pinterests-interest-based-ad-targeting-options-swell-to-more-than-5000/

Lytics becomes first customer data platform to add campaign coordination

The customer data platform (CDP), which is gaining a foothold as the central repository of all customer data, is now evolving. Last March, email automation provider Campaign Monitor bought the CDP Tagga, beginning the Vancouver-based company’s transformation into a CDP-centered marketing platform. Earlier this week, CDP Amperity emerged from its stealth phase, offering a muscular […]

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source http://www.onpageseochecker.com/lytics-becomes-first-customer-data-platform-to-add-campaign-coordination/

New Google AdWords Terms & Conditions

Google earlier this month updated the terms and conditions for their massive ad network, Google AdWords. Google sent out emails to their advertisers saying “you’re receiving this message because we’ve updated our Terms and Conditions, which impacts your AdWords account.” They then went ahead and documented some, I am sure, not all of the changes. […]

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source http://www.onpageseochecker.com/new-google-adwords-terms-conditions/

How does Bing’s voice search compare to Google’s?

Google remains the dominant player in search marketing, but the industry is changing very rapidly and the old certainties may erode. Does voice search provide a platform for Microsoft to compete? A study earlier this year revealed that Microsoft’s speech recognition technology demonstrated only a 5.1 percent word error rate in Switchboard, a conversational speech recognition […]

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source http://www.onpageseochecker.com/how-does-bings-voice-search-compare-to-googles/

Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30

Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped running Content Network ads and took away the ability to create new content ads. This has, however, left many accounts with legacy “content” ads that were made before July 31. These ads […]

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source http://www.onpageseochecker.com/bing-ads-will-automatically-clean-up-legacy-content-network-ad-groups-after-nov-30/

Smarter Content with SEO: Staying Ahead of Mobile & Desktop Shifts by @seotulsa

According to a recent BrightEdge study, 57 percent of traffic now is coming from mobile and tablets. This fact emphasizes that audiences are more frequently relying on their mobile devices to execute their needs. However, even further beyond mobile, audiences are now multi-channel and multi-device. While most marketers understand this, few are actively creating strategies to address […]

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source http://www.onpageseochecker.com/smarter-content-with-seo-staying-ahead-of-mobile-desktop-shifts-by-seotulsa/

Social Media Marketing for Link Building: Top Tactics & Strategies by @ab80

The role of social media marketing in SEO isn’t that obvious. Some people feel skeptical about social signals affecting Google’s rankings in any way. Some separate social media marketing and SEO as fields with different goals and methods. Yet these people constitute a minority among SEO experts, as it has recently turned out. In the […]

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source http://www.onpageseochecker.com/social-media-marketing-for-link-building-top-tactics-strategies-by-ab80/

Google: Our Algorithms Don’t Look At Disavow Files

Google’s Gary Illyes said on Twitter that Google doesn’t train their algorithms to find spam by fetching and processing disavow files across the web. Google does of course use the disavow file to ignore links pointing to your site, but in terms of using it to find spam – Google says they don’t use it. […]

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source http://www.onpageseochecker.com/google-our-algorithms-dont-look-at-disavow-files/

Google Featured Snippets Relocates AMP Icon

Earlier this month we reported that Google started to show AMP links for featured snippets in their search results. Well, the AMP icon is now less noticeable in this featured snippet box, while it remains the same on non-featured snippet results. Here is the way it looked when it launched: It had both the AMP […]

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source http://www.onpageseochecker.com/google-featured-snippets-relocates-amp-icon/

Google: We Do Not Manually Review All Spam Reports

Yesterday in the Google Hangout at the 21:05 mark into the video, John Mueller said Google does not manually review all spam reports. Question: We filed a spam report some time ago but I haven’t seen any change. Does every report get manually checked? Answer: No. We don’t manually review all spam reports. I honestly […]

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source http://www.onpageseochecker.com/google-we-do-not-manually-review-all-spam-reports/

How to Prioritize SEO Tasks [+Worksheet]

“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions […]

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source http://www.onpageseochecker.com/how-to-prioritize-seo-tasks-worksheet/

Wednesday, 20 September 2017

Facebook will add ‘more human review’ of ad-targeting options

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting […]

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source http://www.onpageseochecker.com/facebook-will-add-more-human-review-of-ad-targeting-options/

Daily Search Forum Recap: September 20, 2017

The content at the Search Engine Roundtable are the sole opinion of the authors and in no way reflect views of RustyBrick ®, IncCopyright © 1994-2017 RustyBrick ®, Inc. Web Development All Rights Reserved.This work by Search Engine Roundtable is licensed under a Creative Commons Attribution 3.0 United States License. Creative Commons License Go to […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-september-20-2017/

Programming Note: Rosh Hashanah 5778 – Shana Tova!

Tonight is Rosh Hashanah, the Jewish New Year and I will be offline the next two days. Specifically, I will be offline Thursday and Friday, September 21st and September 22nd. There will be stories posted over the next two days but all those stories were written earlier and scheduled to go live tomorrow and the […]

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SearchCap: AdWords second line, Bing ad extensions & Google AdWords Editor update

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor update supports Shopping Showcase AdsSep 20, 2017 by Ginny Marvin Create and edit the newest Shopping ad format in Editor. Looking at marketing automation platforms? We compare 14 vendorsSep […]

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AdWords Editor update supports Shopping Showcase Ads

AdWords Editor version 12.1 is now available, with support added for several features, including Shopping showcase ads and expanded dynamic search ads. Showcase ads feature three product images from a retailer that are related to the search query and link to a Google-hosted landing page of products the advertiser groups together. Google first introduced showcase […]

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Marketing Day: Mobile wallets, Microsoft joins Coalition for Better Ads & Snapchat Creative Partners

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: An integrated approach: From SEO to PPC and beyondSep 20, 2017 by Chris LiversidgeColumnist Chris Liversidge shares highlights and insights from two industry events where integrated search marketing was a hot […]

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Why marketing convergence is non-negotiable in a post-mobile world

Nearly half a century ago, Motorola released the first handheld mobile phone. It was a bulky predecessor to today’s sleek 4-ounce touchscreens. A game of pong on such a device was inconceivable, let alone access to the world wide web (which didn’t even exist at that time). It wasn’t until 27 years later that the […]

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Looking at marketing automation platforms? We compare 14 vendors

Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and a central marketing database. From there, vendors begin to differentiate by providing additional tools — which may be included in the base price or premium-priced — that offer advanced functionality. This MarTech Today buyer’s guide compares 14 leading B2B marketing […]

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Body Shop and Urban Airship turn mobile wallets into brand and social engagement tool

Mobile wallets remain underappreciated and underutilized by retailers. Mobile wallet passes are more lightweight than full-blown retail apps, are more likely to be downloaded and can deliver some of the same marketing functionality, such as location-based notifications. Now, The Body Shop and Urban Airship, which offers a mobile wallet marketing solution, have further expanded the […]

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Microsoft is newest member of Coalition for Better Ads

Microsoft has joined the ranks of the Coalition for Better Ads, the group of media companies, industry groups and brands that formed last September to address the reasons consumers are increasingly deploying ad blockers. The group is tasked with setting new standards and developing technology to improve ad experiences. In an announcement Wednesday, Rik van der Kooi, […]

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Anatomy of a Google search listing

Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet […]

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Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. Choosing the right keyword match types can help you target your ads better so you get higher-quality […]

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Snapchat adds 14 ‘Creative Partners’ to help brands produce Snap Ads, post-swipe experiences

Snapchat is tripling the number of companies it has certified as official “Creative Partners.” After introducing its Creative Partner program in January 2017 with seven companies validated as Snapchat ad-creation specialists, Snapchat has added 14 more firms to the list. The expansion, announced Wednesday, also broadens the scope of the program’s capabilities to better serve direct-response advertisers. […]

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3 behavioral stats for retailers to supercharge your holiday strategy

What’s different about the holidays this year? If you’re a marketer, you need to know how your target consumers have changed their needs, wants and shopping habits before you can truly craft your best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work […]

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Salesforce launches 3 new Einstein-powered enhancements for Sales Cloud

Salesforce’s Einstein mascot Salesforce is making its Einstein layer of artificial intelligence earn his keep, according to this week’s announcement of enhanced capabilities for the company’s Sales Cloud. Three new features are now available: Einstein Forecasting, Einstein Opportunity Scoring and Einstein Email Insights. For a theoretical physicist, Einstein sure seems to know a lot about […]

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3 reasons SEO is the account-based marketer’s secret weapon

Account-based marketing best practices have come into their own in recent years. Audiences expect more personalized, targeted brand interactions, and account-based strategies deliver, aligning marketing and sales to close bigger accounts with better outbound communications. But what happens when your proposal gets passed from its intended audience to another decision-maker? What happens as it hops […]

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Competitive Link Analysis: How to Audit Your Competitors’ Link Presence by @krisjonescom

Keep your friends close and your enemies closer. The saying runs so true for digital marketing that one of the first steps we complete for our clients is a competitive link audit. Competitive analyses allow you to directly crawl your competitors’ sites to discover valuable backlink opportunities that they may be using to outrank you […]

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Marketing technology needs its own department & budget to be effective, says LogMeIn’s head of martech

Earlier this year, when LogMeIn was going through a merger and reorganization, the company had to determine how the role of its director of marketing technology and operations would fit into the company’s overall leadership structure. “The topic of conversation came up about where my role and where the team should live — should it […]

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Report: Amazon readying launch of Alexa-powered smart glasses

According to a report in Financial Times, Amazon is working on “smart glasses” powered by its intelligent agent, Alexa. The report says that the glasses would look “like a regular pair of spectacles” and would require a mobile phone connection to operate. The glasses could be unveiled before the end of the year. Apple is […]

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Account-level ad extensions now available in Bing Ads

Bing Ads announced Tuesday that it is rolling out account-level ad extensions globally over the next few weeks. Via the Bing Ads UI, Google Import, Bing Ads API and Bulk Upload tools, advertisers can set extensions at the account level rather than having to repeatedly assign the same extensions at the campaign or ad group […]

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Ahead of the holidays, Google Merchant Center sees substantial upgrades

A new suite of tools has arrived for merchants — just in time for the 2017 holidays. The new upgrades include helpful feed expansions, rules and overrides, as well as the ability to add multiple members to Merchant Center accounts. These new changes are currently available to all accounts created on or after July 13, […]

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How to Use Automation to Boost PPC Performance by @iambenwood

Technology and automation play a huge role in search marketing. The number of networks that require management is constantly expanding, the functionality of the platforms is becoming ever more complex, and without automation, search engine marketers will struggle to focus on the deeper analysis and insight that clients really value in an agency. Enabling as […]

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Google: Chatbots Don’t Make Your Pages Better

A lot of SEOs and webmasters have been buzzing about chatbots, a computer program which conducts a conversation via auditory or textual methods. Many are playing with the idea of adding one to their web site to engage with their users in an automated fashion. But it seems Google’s John Mueller is not a fan […]

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How to create a kickass link-building strategy for local SEO

Link-building is a tried and tested SEO tactic, and although there are a number of dubious ways to go about it, at base developing a strong link-building strategy is a smart and very necessary way to get your site ranked above your competitors. This is particularly true of local SEO, where a few savvy tactics […]

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Google kills test of second description in search ads

A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test […]

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Why Machine Learning Is Key to the Search Marketing of Tomorrow by @cchaitanya

Advertising has changed a lot over the years. There was a time when machine learning, automation, and software-based marketing tech stacks weren’t a “thing.” But now we’re past the days of just radio, outdoor, print, and a handful of channels on TV. There are hundreds of channels across physical and print media and online at […]

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Google’s Ranking Algorithms Dynamically Change Based On Query & Context

The other day I reported how Google said there is no such thing as the top three ranking signals despite what may have been said before. I said it is likely because some queries weight some signals more important than others, such as QDF (query deserves freshness – Google it) and other things. But what […]

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Google Search Ranking Update Chatter Continues

As you know, we reported Google algorithm search ranking shifts this past Monday based on weekend chatter. That died down for a bit but overnight it spiked back up. The comments on that post have people complaining about new changes in the past 24-hours and the ongoing WebmasterWorld thread has new chatter. In addition, many […]

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Google Tests Indoor Maps In The Local Knowledge Panel

Sergey Alakov spotted and posted on Twitter that Google is now testing showing indoor maps, when available, of some locations directly in the local knowledge panel in search. He posted a screen shot of the White House showing this indoor map: Indoor mapping is a feature available within Google Maps for some time now and […]

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So You Want to Build a Chat Bot – Here’s How (Complete with Code!)

You’re busy and (depending on effective keyword targeting) you’ve come here looking for something to shave months off the process of learning to produce your own chat bot. If you’re convinced you need this and just want the how-to, skip to “What my bot does.” If you want the background on why you should be […]

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Tuesday, 19 September 2017

Bing Upgrades Visual Search With Object Detection Technology by @MattGSouthern

Bing is upgrading its unique Visual Search experience with technology that will make it even more intelligent. Bing Visual Search allows users to search for objects featured in an image. Previously, users had to manually draw a lasso around the object in order to identify it. Now, thanks to object detection technology, Bing will be […]

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Daily Search Forum Recap: September 19, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google: Shopping Cart Abandonment Not A Search Ranking FactorGoogle’s John Mueller said that having a high shopping cart abandonment rate is not a specific […]

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SearchCap: Google AdWords addiction ads, Bing on links & Google Home mini

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4Sep 19, 2017 by Greg Sterling The device is Google’s answer to the low-cost Amazon Echo Dot. SMX East […]

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source http://www.onpageseochecker.com/searchcap-google-adwords-addiction-ads-bing-on-links-google-home-mini/

Report: Google to debut ‘Home Mini’ smart speaker for $49 on October 4

Google is set to reveal the Pixel 2 smartphone and potentially other hardware at an event on October 4, in time for holiday shopping. While the Pixel 2 is set to be the star of the event, a prominent supporting role will be played by the new “Google Home Mini.” This is apparently Google’s answer […]

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Marketing Day: Pinterest’s branded-content program, 5 futuristic ad channels & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook’s removal of 4 ad targeting options does not apply to existing campaignsSep 19, 2017 by Tim PetersonThe disabling of ads targeted based on people’s employers, schools, fields of study and […]

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Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields […]

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Martech enablement series: Part 7 — Insights, intelligence and integration

Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, with each part building on the previous sections and focused on outlining a process to build a data-driven, technology-driven marketing organization within your company. Below is a list of the previous articles for your reference: In these previous […]

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Pinterest opens self-serve version of Pin Collective branded-content program

rvlsoft / Shutterstock.com Pinterest is helping smaller advertisers develop creative for its platform by launching a self-serve interface allowing them to find creatives to produce branded content for Promoted Pin campaigns. Once that Pinterest-identified influencer is hired by the brand and the content is produced, it can be used as advertising creative on the social […]

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Bing says links are still a very important ranking factor

A recent interview with James Murray, EMEA product marketing manager at Microsoft Bing, and Laura Hampton of Impression suggested that Bing will be decreasing the impact links play in their overall search ranking algorithms. We asked Bing about this, and they told us that links are still a very important ranking factor for search rankings. […]

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What SEOs need to know about Baidu in 2017

The first half 2017 was stressful for Baidu, which witnessed a recession in active advertisers and stagnant revenue. Nonetheless, we see the search giant putting a huge amount of resources into AI and into building China’s web ecosystem. If you are in the business of inbound marketing to the Chinese market, this article is for […]

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Google Search App to Suggest Related Content by @MattGSouthern

An update to Google’s Search app for iOS will help users find content without having to go back to the search bar. While viewing a web page within the app you will see suggestions for related content when you reach the bottom of the page. Now you can continue to view content without having to […]

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5 futuristic advertising channels and the first rule of advertising dynamics

The average American sees several hundred ads a day (PDF) as they peruse the internet, watch TV or consume other ad-supported media. Surprisingly, this number has remained fairly constant since the end of World War II. We may see ads in different places today than we did years ago, but the number of ads isn’t substantially […]

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An integrated approach: From SEO to PPC and beyond

For most businesses, the summer season means a slow-down in industry events — but for digital marketers, there is no rest! My company was out in force at both The Turing Festival and BrightonSEO this year, both of which represent fantastic forums for knowledge-sharing and networking. Reflecting on what were hugely insightful conferences, I’d like […]

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Google iOS app now makes related content suggestions

AmsStudio / Shutterstock.com Google has long tried to make it easier for users to do follow-up searches or search for related content as they browse (examples here and here). Now, Google has updated its iOS app to make suggestions for related content at the bottom of the page. The animation below indicates how it works (I […]

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Internal Link Structure Best Practices to Boost Your SEO by @coreydmorris

Whether you’re launching a new website, refreshing an existing site, or restructuring your content, your internal link structure will be essential to your SEO success. Internal links are any links that connect your webpages to one another. If you don’t have an internal linking strategy, you’re missing out on a valuable opportunity to boost your […]

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IAB sets up Blockchain Working Group for advertising

Blockchain, which is auditioning for as many future jobs as possible, is now closer to being accepted in the advertising community, following this week’s announcement that the Interactive Advertising Bureau (IAB) Tech Lab is setting up a Blockchain Working Group. Richard Bush, IAB co-chair and CTO of blockchain-based media contract exchange NYIAX, told me he […]

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Janrain launches centralized data access control

Janrain makes its living by offering social sign-ons, so that members of Facebook, Twitter and other social networks can quickly employ the same log-ons for the sites and apps of about 2,100 brands. In June, the company added a centralized way of managing user consent, called Consent Lifecycle Management. It offered one of the first ready-to-employ […]

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Google gradually limiting search ads on addiction treatment queries

Beginning last week, Google started limiting ads on search results pages for drug and alcohol treatment center queries. Rehabilitation centers like those operated by Advanced Recovery Systems have suddenly seen ads disappear from roughly 40 percent of queries they were targeting, reported The Verge. Searches for “drug detox,” “drug rehabilitation” and “drug treatment program” are some […]

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Amalia Hernandez Google doodle celebrates the Ballet Folklorico de Mexico founder

Today’s Google doodle pays homage to Amalia Hernandez, founder of the Ballet Folklorico de Mexico, on what would have been the dancer and choregrapher’s 100th birthday. Credited with helping bring Mexican culture to the world through dance, Hernandez took her formal training and blended it with Mexican folk dances to create a whole new dance […]

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How Your Small Company Can Compete Against Big Brands in PPC by @GrpTwentySeven

It isn’t easy to compete against big brand advertisers in PPC. They have deep pockets, large in-house marketing teams, and contracts with high-priced ad agencies. As a smaller competitor, you might conclude that the advertising playing field is simply too uneven to compete. While you may not be in a position to buy full page […]

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Does The Time To Fetch & Render Indicate Possible Google Crawling Issues?

Andrew Shotland asked Google’s John Mueller an interesting question around the fetch and render tool in the Google Search Console. He asked if the time it takes to fetch and render is longer than the norm, does that indicate an issue with the page it is trying to fetch? John Mueller of Google said it […]

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5 tips to create a data-driven content marketing strategy

Content marketing has become the secret weapon in a successful marketing strategy, with brands using different types of content to add value and grab their audience’s attention. It has become more important than ever to market with intent, using content and SEO to raise awareness, engage and convert. Conversion, in particular, is one of the biggest challenges […]

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10 Types of Content That Will Earn Links Naturally by @searchmastergen

When it comes to earning natural links, it’s our responsibility as SEO professionals and digital marketers to know what should (or potentially could) work, as well as what won’t. Trying to game the system with spam tactics (e.g., paid links) will never work in the long term. Google will always catch up to the wrongdoers, […]

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Google Keeps Debunking 301 Redirect Dilution Myths

For the past couple years, Google has been trying to communicate that 301 and 302 redirects pass full PageRank. They documented how redirects work in Google, they mocked those that argued, called SEOs out as being wrong but yet, still today, SEOs don’t believe Google when they say that 301 and 302 redirects pass full […]

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Google: Shopping Cart Abandonment Not A Search Ranking Factor

Google’s John Mueller said that having a high shopping cart abandonment rate is not a specific issue with ranking in Google. It is not a ranking signal. The question asked was: Can a high rate of shopping cart abandonment have a negative impact on a site’s search rankings? John Mueller responded on Twitter saying “no.” […]

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Google AdSense Ad Balance Tool Now Back

Google posted on the AdSense Google+ channel that the ad balancer tool which is a tool that can be used to show less lower paying ads on your site, is not back up and running. Google wrote: We are happy to inform you that the Ad balance tool is back and you can now use […]

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source http://www.onpageseochecker.com/google-adsense-ad-balance-tool-now-back/

8 major Google algorithm updates, explained

Almost every day, Google introduces changes to its ranking algorithm. Some are tiny tweaks; others seriously shake up the SERPs. This cheat sheet will help you make sense of the most important algo changes and penalties rolled out in the recent years, with a brief overview and SEO advice on each. Read on or get […]

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source http://www.onpageseochecker.com/8-major-google-algorithm-updates-explained/

How to Outsmart Your Online Competitors by @SERanking

This post was sponsored by SE Ranking. Sir Francis Bacon once said that “knowledge is power.” It’s true in every domain, especially in business. When it comes to knowing and outsmarting your competitors using their own approaches and techniques, knowledge is definitely powerful. There are various means to gain this knowledge. In this post, you’ll […]

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source http://www.onpageseochecker.com/how-to-outsmart-your-online-competitors-by-seranking/

The Anatomy of a $97 Million Page: A CRO Case Study

In this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 […]

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source http://www.onpageseochecker.com/the-anatomy-of-a-97-million-page-a-cro-case-study/

Monday, 18 September 2017

Google: How to Move From Separate Mobile URLs to One Responsive URL by @MattGSouthern

Google is continuing its campaign toward a more responsive internet with advice on how to migrate separate mobile URLs into one. Site owners who went the mobile friendly route with separate m-dot URLs, like m.example.com, may find themselves wanting a single responsive site. With any major site change it’s important to be aware of the […]

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source http://www.onpageseochecker.com/google-how-to-move-from-separate-mobile-urls-to-one-responsive-url-by-mattgsouthern/

Daily Search Forum Recap: September 18, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Google Search Algorithm Update On September 16thI was incredibly tempted to do a special alert news story Saturday night on a Google algorithm update […]

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source http://www.onpageseochecker.com/daily-search-forum-recap-september-18-2017/

SearchCap: Google EU offer, SEO mistakes & YouTube ads

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web: Industry Local & Maps Link Building SEO SEM / Paid Search Search Marketing […]

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source http://www.onpageseochecker.com/searchcap-google-eu-offer-seo-mistakes-youtube-ads/

Facebook will block advertisers from changing link previews, but hasn’t yet

Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced that it would bar people and Pages from changing organic posts’ link previews. The company later described […]

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source http://www.onpageseochecker.com/facebook-will-block-advertisers-from-changing-link-previews-but-hasnt-yet/