SearchCap: AdWords Partners bug, AMP upsets publishers & SEO power

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Report: AMP causing monetization frustration among some news publishers
  Oct 28, 2016 by Greg Sterling

  Some publishers, such as CNN and The Washington Post, are having good experiences, however.

• Due to a bug, AdWords Partners are told their Search Ad specializations have expired
  Oct 28, 2016 by Ginny Marvin

  The bug is also affecting company specialization data in Partner accounts.

• The SEO power of portfolio entries, case studies & testimonials
  Oct 28, 2016 by Marcus Miller

  Content marketing is great, but traditional content marketing approaches may not be applicable to small local businesses. Columnist Marcus Miller explains how small businesses can use portfolio content to capture targeted, relevant search traffic.

• Micro-moments and beyond: Understanding and optimizing for consumer intent
  Oct 28, 2016 by Thomas Stern

  Want to reach search engine users in their moments of need? Columnist Thomas Stern explains his process for mapping keywords and content to the customer’s path to purchase.

• Search in Pics: Google bumper car, pop up stores & Halloween decorations
  Oct 28, 2016 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Partners pillow: Source: Instagram Google Halloween: Source: Instagram Source: Instagram Really big Android: Source: Google+ […]

• It’s not too late to maximize your Google Shopping in time for the holidays
  Oct 27, 2016 by Digital Marketing Depot

  Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will discuss: how to create “quick wins” in your […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Searching

SEO

SEM / Paid Search

Search Marketing

About The Author

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Author: Barry Schwartz

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