Friday 27 January 2017

Google Horizontal Scrollable Local Pack Ads

Google seems to be testing yet another format for the local pack ads. @SilverbackStrat shared a screen shot with me showing a local ad pack which looks like the AMP carousel. A horizontal scrollable set of cards that you can scroll or flick to get more results.

In this case, it shows a map, followed by a normal snippet, then the location and then the phone number. This came up for Subaru dealers on mobile, which showed “3 Subaru dealers nearby.”

Here is a screen shot showing the new ad format:

I think this ad layout is cool but from what I hear, the horizontal scroll feature is something many users simply do not understand how to use. Although, maybe that behavior is changing?

Forum discussion at Twitter.

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Author: barry@rustybrick.com (Barry Schwartz)

The post Google Horizontal Scrollable Local Pack Ads appeared first on On Page SEO Checker.



source http://www.onpageseochecker.com/google-horizontal-scrollable-local-pack-ads/

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