Marketing Day: Martech data, avoiding fake news on GDN & YouTube’s latest milestone

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• 5 ways you can improve your new business’s visibility on Google Maps
  Feb 28, 2017 by Wesley Young
  Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.
• Why martech data should drive ad tech
  Feb 28, 2017 by Chuck Moran
  Customer data, the engine that drives your ad campaigns, is often divorced from the ad tech stack. Columnist Chuck Moran discusses how integrating martech and ad tech stacks can enhance programs, optimize delivery and maximize ROI on media spend.
• Need to contact Google My Business support? Use Twitter!
  Feb 28, 2017 by Greg Gifford
  While phone support may no longer be accessible if you need help with Google My Business, columnist Greg Gifford notes that social media support is available (and good!).
• Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
  Feb 28, 2017 by Ginny Marvin
  Thanks to programmatic targeting, brands can find their ads displaying next to editorial and other ad content that may not be in keeping with their values and messaging.
• Google isn’t actually tackling ‘fake news’ content on its ad network
  Feb 28, 2017 by Ginny Marvin
  Here’s why Google’s policy update to its publisher terms does not keep brand ads from showing up on hyperpartisan, conspiracy theory-laden political sites — and the types of scams it is aimed at.
• YouTube viewers now consuming 1B hours of video content a day
  Feb 28, 2017 by Amy Gesenhues
  The Wall Street Journal reports YouTube’s daily global viewership is on track to surpass the number of hours per day people spend watching TV in the U.S.
• Google and others expand initiative launching new RCS messaging platform
  Feb 28, 2017 by Barry Levine
  The new native Android messaging app and standard is the mobile platform’s answer to Facebook’s WhatsApp, Apple’s iMessage and the other increasingly capable messaging apps.
• Using social media to jump-start your content marketing strategy
  Feb 28, 2017 by Jordan Kasteler
  Social media and content marketing go hand-in-hand. Columnist Jordan Kasteler shares ways to ensure your social efforts are getting your content in front of more eyeballs.
• Shine is now Rainbow, dropping network-level ad-blocking for ad-filtering
  Feb 28, 2017 by Barry Levine
  The company says it has always been about customer experience, but now it’s screening ads against IAB and other standards.
• Report: The PC is over, the ‘app boom’ is, too
  Feb 28, 2017 by Greg Sterling
  Smartphones have grown at the expense of other devices, but most of the growth is now in developing markets, according to Adobe.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

• 10 Stats You Need to Know About B2B Marketing on LinkedIn, The AdStage Blog
• 139 Instagram Marketing Facts Every Brand Needs to Know, Convince and Convert
• Adored by Teens, Snapchat Getting Popular With Their Parents, AdAge
• eMarketer Releases New Snapchat Usage Numbers, eMarketer
• How 5 brands including Hyatt and Grubhub are using Snapchat Spectacles, Digiday
• How to Get Started on Whatsapp, Small Biz Trends
• How to Market Your Brand to All Generations with Social, Content, and More, Simply Measured
• Ranking The 10 Biggest Social Media Influencers Of All Time, MediaKix
• Seven brands already using Instagram’s new slideshow tool, Econsultancy
• Snapchat Brand Account Benchmarks – Followers, Stories, Snaps & Media Types, MarketingProfs
• Snapchat Is Growing Thanks to Older Americans, While Millennial Usage Declines, Adweek
• Social Media Marketing Checklist: 16 Common Mistakes to Avoid, Top Rank Marketing Blog
• Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories, The Buffer Blog
• Using Snapchat to Grow Your WordPress Following, WPExplorer
• What Makes People Buy from a Brand They Follow on Social Media?, eMarketer

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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