Marketing Day: Dynamic email, YouTube’s top ads in June & LinkedIn video

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Consumers over bots: Why site crawlers don’t hold all the answers
  Jul 13, 2017 by David Freeman
  Site crawlers are valuable tools in the SEO toolbox, but columnist David Freeman warns that search marketers should not use them as a replacement for manual analysis.
• SEM growth hack #4: Grow ROI with cross-channel optimization
  Jul 13, 2017 by Lori Weiman
  Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
• Rented media: When paid and owned media combine
  Jul 13, 2017 by Victor Wong
  As the lines between martech and ad tech continue to blur, owned media and paid media are intersecting. Contributor Victor Wong points to social, email and web presence channels as highlighting the trend.
• Custom, dynamic email is giving marketers and readers what they want: hyper-personalized messages
  Jul 13, 2017 by Scott Heimes
  How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers’ loyalty.
• YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views
  Jul 13, 2017 by Amy Gesenhues
  In May, the top spot from Clash of Clans generated more than 87 million views.
• LinkedIn starts letting people natively upload videos that play automatically
  Jul 13, 2017 by Tim Peterson
  In addition to letting some users upload videos, LinkedIn will share viewership stats, including information about viewers’ companies and job titles.
• SMX East agenda is now live! Check out the SEO & SEM sessions in store for you.
  Jul 13, 2017 by Marketing Land
  Feed your obsession for SEO & SEM with actionable and proven tactics by attending Search Engine Land’s SMX East, October 24-26 in New York City. The agenda is packed with 50+ sessions and led by search marketing experts in paid search advertising, search engine optimization, conversion and analytics, social media and much more.
• How to ask survey questions of liars and pretenders
  Jul 13, 2017 by Brian Massey
  It’s easy enough to use a survey to test out a website or campaign, but how do you know if the answers you get are truthful? Columnist Brian Massey helps you weed out the pretenders among your participants.
• Google wins French court decision, won’t have to pay $1.3 billion in back taxes
  Jul 13, 2017 by Greg Sterling
  It’s a big win, but the French government has vowed to appeal the decision.
• CommuteStream now offers native ads for dozens of transit apps around the US
  Jul 13, 2017 by Barry Levine
  The Chicago-based company, which says it is the only one specializing in ads for these kinds of apps, is expanding its markets and going beyond banners.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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