Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• The AMP is a lie
  Jul 14, 2017 by Patrick Stox
  Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your mobile page speed issues? Columnist Patrick Stox weighs in.
• Report: Native ad buying surges 74%, programmatic slips 12%
  Jul 14, 2017 by Greg Sterling
  Brand safety concerns are seen as cause of programmatic decline.
• 4 things missing in your app that are costing you users
  Jul 14, 2017 by Polly Alluf
  How do you stop users from abandoning your app? Columnist Polly Alluf shares four tactics that will help turn things around and keep your users engaged.
• An update on executive changes on the editorial team
  Jul 14, 2017 by Elisabeth Osmeloski
  Flagship sites Search Engine Land, Marketing Land and upstart MarTech Today look ahead as personnel shifts present new growth opportunities.
• The 7 rules of respectful marketing
  Jul 14, 2017 by Lewis Gersh
  As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.
• Facebook tests ads in Marketplace, its Craigslist-like shopping section
  Jul 14, 2017 by Tim Peterson
  In a US-only test, Facebook will slot some brands’ dynamic product ads among people’s item listings in Marketplace.
• Learning to use content management martech is biggest educational need for marketers
  Jul 14, 2017 by Amy Gesenhues
  Content Marketing Institute’s latest survey aims to better understand how content marketers are managing their content strategy.
• Branded storytelling: Capitalizing on moments that matter
  Jul 14, 2017 by Peter Minnium
  It’s not enough for your brand to be in the right place at the right time. Contributor Peter Minnium shares tips on how to craft meaningful branded stories that will connect with consumers.
• Will People-Based Marketing take over?
  Jul 14, 2017 by Barry Levine
  Maybe, but first let’s define what it is.
• Get the “2017 Webinar Benchmarks Report” from ON24
  Jul 13, 2017 by Digital Marketing Depot
  For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics.

Online Marketing News From Around The Web:

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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