Marketing Day: Snap Publisher, the most brand-safe app category & Trusona’s CMO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads
  Jul 17, 2017 by Tim Peterson
  Snap Publisher enables brands to edit a horizontal video into a vertical one or to have have Snapchat’s computer vision technology do the work.
• How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads
  Jul 17, 2017 by Elizabeth Laird
  Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.
• The most brand-safe app category is not what you’d expect
  Jul 17, 2017 by Andrew Dubatowka
  When it comes to advertising, mobile games are both brand-safe and extremely effective. Contributor Andrew Dubatowka explains why.
• Watson helps AdYouLike screen content for native ads
  Jul 17, 2017 by Barry Levine
  The UK-based ad platform, now expanded to the US, says this is the first native ad job for the “Jeopardy”-winning supercomputer.
• For Trusona’s CMO, a startup mindset means being a jack-of-all-trades
  Jul 17, 2017 by Amy Gesenhues
  After 14 years leading marketing programs for Microsoft, Karen Dayan made the jump to marketing startups and hasn’t looked back.
• Move over millennials, Gen-Z now the largest single population segment
  Jul 17, 2017 by Greg Sterling
  According to Nielsen data, Gen-Z is now 26 percent of the population.

Online Marketing News From Around The Web:

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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