Thursday 28 September 2017

Are your TV analytics just ‘good enough?’ 8 signs it’s time for an upgrade

It’s no secret that TV — and therefore TV advertising — has evolved dramatically in the last 10 years. Consumers are cutting the cord. They’re watching TV online, on their phones or on their laptops, and it no longer happens in isolation. TV has become part of a holistic experience deeply connected to digital activities. […]

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