Monday, 23 October 2017

SAP Hybris adds facial recognition, Internet of Things-triggered campaigns and attribution

Last month, Germany-based SAP acquired consumer identity provider Gigya for its Hybris Marketing Cloud. The move signaled that SAP is getting serious about identity management across its marketing and e-commerce platform, as marketers get ready for the Government Data Protection Regulation (GDPR) in May. Last week, SAP is introducing several new features to help distinguish […]

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source http://www.onpageseochecker.com/sap-hybris-adds-facial-recognition-internet-of-things-triggered-campaigns-and-attribution/

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