Friday 28 April 2017

Search Buzz Video Recap: Google Owl & Updates, AMP Bugs & How Search Works

This week in search, Google documented their fake news efforts code named Project Owl. We covered a potential Google algorithm update, but it is unclear if there really was a big update. Google told publishers to noindex content from the AP, Reuters and other feed sources. Google released their new how search works site and with that shared some numbers of their search tests and launches. Google said they have no plans to boost the HTTPS ranking signal. Google said links from high traffic pages aren’t any more valuable. Google’s request indexing doesn’t replace sitemap files. GoogleBot doesn’t understand audio in podcasts. Google said they can check out SEO agencies that are scamming. Google seems to have AMP bugs in the search results, they also had an analytics issue with AMP. Google said patents and research papers are good but they don’t mean they use it in their ranking algorithms. Google updated the how search works site. Google added more review filters to the local pack. Google is testing carousels in the hotel booking feature and they are also testing call to actions there. That was this past week in search at the Search Engine Roundtable.

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Author: barry@rustybrick.com (Barry Schwartz)

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