Friday 22 September 2017

The Trade Desk integrates connected TV buying and measurement directly into its platform

In response to the increasing inventory supply available to advertisers through connected TV (CTV) as more consumers become “cord-cutters,” The Trade Desk is rolling its connected TV-buying capabilities directly into the demand-side platform. The update means buyers can use first- and third-party audience data for targeting and measure video ad buys across screens — mobile, […]

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