A big year for marketing technology: Our top columns of 2016

Those working in the field of digital marketing have been utilizing marketing technology (martech) in some way since the dawn of the industry. As the field grows larger and more complex, technology solutions have been necessary in order to organize and make sense of the ever-growing amount of data at our fingertips.

Yet, in many ways, martech is still in its infancy. This past year saw an explosion of marketing technology solutions as Scott Brinker expanded his popular Marketing Technology Landscape infographic to include nearly 3,500 companies, up from ~2000 last year and ~1000 in 2014. This surge of martech — and the resulting interest from the digital marketing community — is part of what inspired us to launch this very site earlier this year.

Our talented columnists here on MarTech Today are boldly exploring this new frontier and imparting their knowledge and wisdom upon the rest of us. From making predictions about what the near-future holds to sharing advice on how best to utilize existing tools, these savvy marketers are illuminating all the ways in which technology can be harnessed to achieve our marketing goals.

Following are the top ten columns of the year on MarTech Today.

[Read the full article on MarTech Today.]

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About The Author

Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course of her career, including web designer, copywriter, editor, SEO consultant, online marketing specialist and marketing manager. Most recently, she worked at Advance Digital, where she conducted digital optimization training for journalists and provided high-level SEO and social media recommendations for 12 major regional news websites, including NJ.com.

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