Marketing Day: US ad spend, Periscope 360 & 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• A year in review: Search Engine Land’s top 10 columns of 2016
  Dec 30, 2016 by Jessica Thompson

  Which topics drew the most attention within the search industry this year? From infographics to quizzes to advice, our top 10 columns of the year on our sister site, Search Engine Land, covered all the bases.

• What rocked digital marketers’ worlds in 2016: Marketing Land’s top 10 columns of the year
  Dec 30, 2016 by Pamela Parker

  While many of us will be thrilled to see 2016 in the rear-view mirror, there’s plenty in the digital marketing world worth remembering about the year.

• A big year for marketing technology: Our top columns of 2016
  Dec 30, 2016 by Jessica Thompson

  Look back through a year in marketing technology with our most-read columns of 2016 on our sister site, MarTech Today!

• Relationship marketing: The new CRM
  Dec 30, 2016 by Seth Price

  Columnist Seth Price believes that the best martech sits at the intersection of old-school marketing and today’s digital technology, and next-gen CRMs that can manage this balance will help marketers connect with consumers in the most effective way possible.

• Why Google shutting down Map Maker should terrify SMBs
  Dec 30, 2016 by Joy Hawkins

  Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency.

• Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
  Dec 30, 2016 by Megan Hannay

  Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities.

• 10 behavioral science principles for great digital creative
  Dec 30, 2016 by Peter Minnium

  What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects.

• Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
  Dec 30, 2016 by Amy Gesenhues

  From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share their top moments during the last 12 months.

• Amazon launches Digital Day, a new sales holiday for digital products
  Dec 29, 2016 by Greg Finn

  Can Amazon create yet another successful sales day? We’ll find out this Friday.

• Organic search party: Search Engine Land’s top SEO columns of 2016
  Dec 29, 2016 by Jessica Thompson

  Which stories got the SEO community fired up this year? Check out our sister site’s top “All Things SEO” and “Link Week” columns of 2016 to find out!

• Individualization: Mobile marketing’s next step
  Dec 29, 2016 by Josh Todd

  Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging.

• Is Google’s AMP carousel working? (Or, SEO insights from Kanye West)
  Dec 29, 2016 by Barb Palser

  Publishers are asking questions about the effectiveness of Google’s AMP carousel. Columnist Barb Palser analyzed 235 million AMP search impressions to find answers.

• LinkedIn Ads: CPC vs. CPM bidding — Stop saying, ‘It depends on your goals’
  Dec 29, 2016 by AJ Wilcox

  Contributor AJ Wilcox bucks the conventional wisdom and outlines a process for maximizing ROI for your LinkedIn Ads.

• Going viral: The top social media marketing columns of 2016
  Dec 29, 2016 by Desiree Everts DeNunzio

  Which social media trends caught marketers’ interest in 2016? Catch up on the topics that dominated our lives — and feeds — over the past year.

• Periscope launches live 360 video broadcasting
  Dec 28, 2016 by Greg Finn

  Get a 360° experience alongside Periscope broadcasters with new 360 Live video streaming.

• Report: US advertisers spent $17.6 billion on digital ads in Q3
  Dec 28, 2016 by Greg Sterling

  It was the highest third quarter for digital advertising spending on record and reflects 20 percent year-over-year growth.

• Top smartphone apps of 2016: Google and Facebook control 8 out of the top 10 slots
  Dec 28, 2016 by Greg Sterling

  Amazon, Apple Music appear on Nielsen’s list, while Snapchat and Pandora are in the comSore top 10.

• Email Optimization Checklist – Capture, Convince, Close
  Dec 28, 2016 by Digital Marketing Depot

  Getting email right has never been so important. In an effort to always give you the most up-to-date, reliable marketing advice, Whereoware has updated their Email Optimization Checklist – Capture, Convince, Close to reflect new email best practices. Whereoware’s Email Optimization Checklist walks through tried and true techniques for crafting and sending emails that capture […]

• SEM’s legit: Our top paid search columns of 2016
  Dec 28, 2016 by Jessica Thompson

  Expanded text ads, the removal of the right rail in SERPs and many other changes dominated the PPC world this past year. Read on to see the most popular paid search columns of 2016 from our sister site, Search Engine Land.

• 3 ways in-house do-it-yourselfers can prepare for PPC management
  Dec 28, 2016 by Pauline Jakober

  So, your boss just told you that managing PPC is being added to your list of responsibilities. What to do? Columnist Pauline Jakober offers tips on how to get up to speed.

• Consolidation, convergence and the collective: Three Cs will drive B2B marketing in 2017
  Dec 28, 2016 by Erik Matlick

  Contributor Erik Matlick suggests new ways of thinking about data and technology that will characterize B2B marketing next year and beyond.

• Getting down to business: Our top CMO Zone columns for 2016
  Dec 28, 2016 by Desiree Everts DeNunzio

  What are the most successful CMOs doing right? Read on for the marketing strategies that caught Marketing Land readers’ attention this year.

• Top martech in 2016: CMOs from PepsiCo, Mizzen+Main & Olapic list their favorite martech this year
  Dec 28, 2016 by Amy Gesenhues

  From artificial intelligence to Instagram’s latest tools, these three CMOs share the martech they were most excited about in 2016.

• Revamping your email marketing program for the new year
  Dec 28, 2016 by Scott Heimes

  Ready to make some New Year’s resolutions for your email programs? Contributor Scott Heimes lays out concrete steps for getting a fresh start in 2017.

• Amazon’s happy holidays: 9x growth in Echo family device sales
  Dec 27, 2016 by Matt McGee

  Echo Dot was the top-selling item on Amazon.com, with “millions sold worldwide.” Mobile shopping was up slightly over last year.

• Report: Personal health data should be off-limits to common marketing practices
  Dec 27, 2016 by Barry Levine

  The authors — who were instrumental in the creation of the Children’s Online Privacy Protection Act — call for governmental and industry safeguards.

• Eat Local: Our Top 10 Local Search Columns of 2016
  Dec 27, 2016 by Jessica Thompson

  Hungry for some good local SEO content? Satisfy your hunger with the 10 most popular local search columns of the year from our sister site, Search Engine Land.

• SEO in 2017: Mobile optimization as a competitive advantage
  Dec 27, 2016 by Marcus Miller

  Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead.

• Improve your paid search & social through relationship marketing
  Dec 27, 2016 by Jeff Baum

  Contributor Jeff Baum explains how you can nurture your prospect through the entire buying journey using search ads and paid social.

• Sisense lets you ask for analytics by voice — or by checking the color of your desk lamp
  Dec 27, 2016 by Barry Levine

  Amazon Alexa, chatbots, and connected lightbulbs are now front-ends to business data for this New York City-based company.

• Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display advertising columns of 2016
  Dec 27, 2016 by Pamela Parker

  The digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native.

• 2016: The Year in Social Media
  Dec 27, 2016 by Tim Peterson

  From Facebook’s math mistakes to LinkedIn’s sale to Twitter’s failed sale to Snapchat’s rebrand, 2016 was a weird, unforgettable year.

• 5 things you should know about the Google Display Network, direct from Google
  Dec 27, 2016 by Matt Lawson

  Google released responsive ads in July and announced cross-device remarketing, display location extensions and store visits in late September. Columnist and Googler Matt Lawson answers the top questions we’ve received on these features.

• Content about content is king: 2016’s most popular columns on the topic
  Dec 27, 2016 by Pamela Parker

  While the basics of content creation — make it valuable and spread the word about it! — remain static through time, the specific tools and techniques get regular updates. Catch up on this year’s most interesting developments in this essential space.

• The 12 stages of email marketing’s evolution: Past and future
  Dec 27, 2016 by Chad White

  Columnist Chad White takes a close look at how email has changed since the 1990s and the trends that will shape email marketing in 2017.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Mobile/Local Marketing

Social Media

Video

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Author: Barry Schwartz

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