As more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting.
These in-stream ads can be run across video clips and live streams from Twitter’s Amplify publishing partners. Included in the Amplify partner program are major sports networks, top TV networks, news outlets and magazines. These ads can be run as pre-roll or mid-roll ads to match up with the content that users are consuming. Other video ad options on Twitter include Promoted Videos and sponsorships of Amplify content.
Along with this new ad announcement, Twitter also released some interesting data from Nielsen Brand Effect studies. This information showed that users that saw an ad on Twitter were 50 percent more likely to be aware of the advertiser’s brand, and 14 percent had more favorable feelings towards the brand.
For more information, see the official release from Twitter.
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Author: Greg Finn