Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- 4 tips to maximize content marketing performance
Apr 20, 2017 by David Freeman
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. - SEO & website design: Everything you need to know
Apr 20, 2017 by Marcus Miller
SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. - Is Ripoff Report subverting Google take-downs?
Apr 20, 2017 by Chris Silver Smith
Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back. - Report: Digital ad growth slows to single digits for first time
Apr 20, 2017 by Ginny Marvin
Search saw minor gains, while social and video sites continued to drive growth. - Personalization in a post-brick-and-mortar world
Apr 20, 2017 by Scott Heimes
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition. - Obsessed with SEO & SEM? Meet thousands of others like you at SMX Advanced
Apr 20, 2017 by Marketing Land
Search marketers have been flocking to SMX Advanced and selling the conference out for 10 years running. Their shared obsession for search makes SMX Advanced the annual must-attend tribal meeting. Why should you attend? SMX Advanced is the only conference that caters to experienced search professionals. - Oracle adds ad verification to its data wheelhouse by acquiring Moat
Apr 20, 2017 by Barry Levine
The tech giant can now see data about both ad targeting and ad delivery. - Optimizely buys Experiment Engine for its optimization tools
Apr 20, 2017 by Barry Levine
Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile. - Google introduces fully-automated ‘Smart’ display campaigns
Apr 20, 2017 by Ginny Marvin
The new campaign type applies machine learning to all aspects of campaign optimization. - Report: Google Chrome may include ad blocker in both desktop and mobile versions
Apr 20, 2017 by Greg Sterling
The browser is on more than 50 percent of devices globally. - Facebook’s Places Graph makes 140 million locations available to developers for free
Apr 20, 2017 by Greg Sterling
Available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Display & Contextual Advertising
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Other Items
Social Media
- 5 Myths About Your Clients and Social Media That You Should Forget Right Now, Duct Tape Marketing
- 5 Social Adverts for Driving Stellar Webinar Attendance, The Blog Herald
- 6 Helpful Tips to Boost Social Media Advertising Success, Top Rank Marketing Blog
- Facebook Is Testing Background Colors on Links in Page Posts, Suggested Posts, Adweek
- Facebook is testing small helicopter drone to bring internet to disaster areas, Quartz
- Facebook’s Booming Ad Business Is Only Getting Bigger, Contently
- Here’s How to Create Lists on Twitter, Adweek
- How to Conduct a Social Media Audit, Social Media Examiner
- How to track Facebook’s effect on brick-and-mortar businesses, 3Q Digital
- Instagram Influencer Marketing Is A Billion Dollar Industry, The Blog Herald
- Publishers are seeing another big decline in reach on Facebook, Digiday
- Scale matters: Advertisers are opting for Instagram over Snapchat, Digiday
- The 6 Most Important Social Media Trends of 2017, Contently
Video
Go to Source
Author: Amy Gesenhues
The post Marketing Day: Content marketing, digital ad growth & Facebook’s Places Graph appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/marketing-day-content-marketing-digital-ad-growth-facebooks-places-graph/
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