Sanity check: One year until GDPR

With just over a year left until the EU’s General Data Protection Regulation (GDPR) goes live, it’s time for the industry focus to move from anticipating the impact to action.

But while the importance of complying with the new laws is widely recognized, the best way to do so is less clear. According to a global Dell survey, almost all of the companies that took part — 97 percent — had no plans for when the GDPR comes into force on May 25, 2018, and less than one in three felt prepared.

As a professional in the privacy field, I’m an advocate of gaining a full understanding of regulations before planning begins. So with that in mind, let’s begin by recapping the key aspects of the GDPR.

[Read the full article on MarTech Today.]

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Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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About The Author

As Chief Privacy Officer & VP of Legal Affairs at Evidon Inc., Todd Ruback oversees all internal privacy and legal matters. He has developed the company’s privacy training program, privacy by design initiative and also oversees the company’s legal department. He works with many privacy regulatory bodies and thought leaders to ensure the company’s products and services exceed expectations. His privacy certifications include CIPP-US/E, CIPT. Prior to coming to Evidon in 2012 he headed the Privacy & Technology Practice at the law firm of DiFrancesco, Bateman in Warren, NJ and was the President of the New Jersey Bar Association’s Privacy Section.

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