SearchCap: Bing local bots, Yelp conversion & Google I/O recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Bing launches bots for local businesses
  May 22, 2017 by Greg Sterling

  Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.

• [Podcast] The Google I/O 2017 recap: Lens, Assistant & more
  May 22, 2017 by Matt McGee

  In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, with audio from the company’s main keynote on Wednesday.

• Study argues Yelp drives higher conversions than Google and Facebook
  May 22, 2017 by Greg Sterling

  92% of respondents said they made a purchase after visiting the site.

• 5 reasons why websites still matter to local search in 2017
  May 22, 2017 by Wesley Young

  More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn’t the good idea that it may seem to be.

• Richard Oakes Google doodle honors activist who championed rights of the American Indian
  May 22, 2017 by Amy Gesenhues

  Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American Indians the right to control their lands.

• Stop overloading your Local SEO content!
  May 22, 2017 by Greg Gifford

  Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy.

• 7 Real-World Tips for Better Social Engagement
  May 19, 2017 by Digital Marketing Depot

  Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? It’s complex: new social networks […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

Search Marketing

About The Author

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Author: Barry Schwartz

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