In January, categorization and anti-malware firm Zvelo launched a free bot detection service for site publishers.
This week, the Denver area-based firm announced a complementary service, which it says is the first to detect non-human traffic on a specific page, rather than at the site level.
Called the Comprehensive Page-level Traffic (CPT) dataset and priced at a monthly fee based in part on usage, it looks at each ad impression and determines how much traffic is non-human (e.g., bots) or low-quality (e.g., human-powered click farms).
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Author: Barry Levine
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