Google Confirmed The Mobile Interstitial Penalty Did Roll Out

So January 2017 was the big mobile interstitial penalty from Google. On January 11, 2017, Google said it began rolling out but very few sites got hit, the ones that did got hit, got hit hard but the spread was minimal and sites that likely should have been hit, did not get hit.

So I questioned Gary Illyes at SMX if it really rolled out and he said it it 100% did roll out and he is confirming it rolled out. He was extremely confident that it rolled out despite Danny Sullivan saying that I think it didn’t. Well, I do think it rolled out but it did not have the impact we all expected. We expected hell to break lose, but I guess Google sent out enough warning for webmasters to prepare?

Here are some tweets from the session:

@methode confirming that the mobile interstitial penalty did, in fact, roll out. #SMX

— Tiffany Pullin (@tiffanypullin) June 13, 2017

Confirmed: Google Mobile Interstitial Penalty has rolled out. @methode #SMX

— Eric Richmond (@EricRichmond) June 13, 2017

Confirmed that the mobile interstitial penalty rolled out. @methode. @rustybrick doesn’t believe it #smx

— Patrick Stox (@patrickstox) June 13, 2017

I’m with Barry. https://t.co/UNyyOU5HTt

— Glenn Gabe (@glenngabe) June 13, 2017

@methode can confirm that the mobile intrusive interstitial penalty rolled out#smx #11a

— Greg Gifford (@GregGifford) June 13, 2017

.

“I can confirm that the mobile interstitial algorithm did roll out.” @methode #SMX

— Marie Haynes (@Marie_Haynes) June 13, 2017

Yes, the mobile interstitial penalty did get released. @methode #smx

— Jennifer Slegg (@jenstar) June 13, 2017

Forum discussion at Twitter.

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Author: barry@rustybrick.com (Barry Schwartz)

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