Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Small business SEO: Your questions answered
  Jun 27, 2017 by Marcus Miller

  Are you a small business owner looking to get started with SEO? Columnist Marcus Miller has written up this starter guide for beginners outlining what you need to know.

• SMX Advanced: A paid search roundup
  Jun 27, 2017 by Andreas Reiffen

  What are today’s cutting-edge PPC strategies? Columnist Andreas Reiffen summarizes a couple of illuminating sessions from the recent SMX Advanced conference.

• 5 successful B2B AdWords best practices for any company
  Jun 27, 2017 by Todd Saunders
  For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.
• Getting ahead of the marketing curve: 5 digital trends you must capitalize on now
  Jun 27, 2017 by Jim Yu
  From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.
• When it comes to building brand infatuation, easy does it
  Jun 27, 2017 by Mike Sands
  What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.
• YouTube Studio beta on the way with new design, inbox features & way to organize comments
  Jun 27, 2017 by Amy Gesenhues
  Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up.
• Facebook aims for TV ad dollars with household-wide ad targeting
  Jun 27, 2017 by Tim Peterson
  Brands will be able to advertise to everyone who lives in the same household and break down their ads’ performance by household income and composition.
• Facebook now lets advertisers add product videos, prices to Dynamic Ad campaigns
  Jun 27, 2017 by Tim Peterson
  Ahead of the fall shopping season, Facebook makes its product showcase ads more of a showpiece.
• Branch offers first deep-linking from ads on AMP pages to app content
  Jun 27, 2017 by Barry Levine
  The deep-linking provider is out with ads for AMP that can link directly to specific content in apps.
• Be careful what you ask for: How a Supreme Court victory for manufacturers helped Amazon
  Jun 27, 2017 by David Rodnitzky
  Contributor David Rodnitzky takes a look at a decade-old ruling and explains how it helped Amazon become a commerce behemoth and what it means for manufacturers and advertisers.
• Why the Gmail ad targeting change should have minimal impact on advertisers
  Jun 27, 2017 by Ginny Marvin
  The move brings ad personalization methods for Gmail in line with other Google products.
• On the internet, advertisers want to know if you’re really a dog
  Jun 27, 2017 by Barry Levine
  In the last century, a famous cartoon illustrated the central reason behind people-based marketing, ad transparency and anti-fake news.
• Facebook Messenger’s M assistant now suggests saving links, calling people
  Jun 27, 2017 by Tim Peterson
  Messenger began rolling out M Suggestions in April to augment people’s conversations and make them more aware of under-the-radar features.

Online Marketing News From Around The Web:

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

• First Look: Holiday Trends and Tools to Drive Discovery, Facebook for Business
• Hard Questions: Hate Speech, Facebook Newsroom
• How Facebook Used Science And Empathy To Reach Two Billion Users, Fast Company
• Instagram’s New Native Advertising Feature: A Necessary Step Toward Transparency, Adweek
• New ways to protect your Pinterest account, Pinterest Blog
• Snapchat’s Cannes pitch: Bigger isn’t better, Digiday
• Social Influencer Marketing: the Future of Business?, Social Media Explorer
• The Role of Owned, Paid, and Earned Social Media in Your Marketing Strategy, MarketingProfs

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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