Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Who should optimize content: SEOs or content writers?
Jun 8, 2017 by Stoney deGeyter
Search engine optimization (SEO) and content marketing have a lot of overlap, but they’re still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization. - The AdWords 2017 roadmap is loaded with artificial intelligence
Jun 8, 2017 by Frederick Vallaeys
What’s on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next. - Facebook slots ads in Instant Articles’ Related Articles sections
Jun 8, 2017 by Tim Peterson
All publishers in Facebook’s ad network can now feature ads within “Related Articles” sections at the bottom of their Instant Articles. - How a degree in theology led to a career in marketing for Slack’s top marketer
Jun 8, 2017 by Amy Gesenhues
Get to Know Slack’s Head of Global Marketing, Kelly Watkins. - The brand safety problem is bigger than the news cycle — and so are the solutions
Jun 8, 2017 by Chuck Moran
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent. - Shopify’s business assistant bot Kit is now free to merchants
Jun 8, 2017 by Barry Levine
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for merchants. - KLM now offers flight help via Twitter and WeChat bots
Jun 8, 2017 by Barry Levine
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service. - LiveRamp adds people-based search targeting to IdentityLink
Jun 8, 2017 by Barry Levine
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords. - What marketers need to know about the Apple WWDC announcements [Podcast]
Jun 7, 2017 by Matt McGee
In this week’s show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Display & Contextual Advertising
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Reputation Management
Social Media
- 10 Publicly Traded Companies That Hit A Home Run With Their Social Media Strategy in 2017, Social Media Explorer
- 5 Ways to Increase Engagement on Instagram, Convince and Convert
- 6 Interesting Ways You Can Use Twitter Polls, Search Engine Journal
- Consumer Insights for Finance with Twitter Data, Twitter
- Demystifying the Facebook Pixel, Amy Porterfield
- Envisioning an Effective Father’s Day Social Strategy, MarTech Advisor
- Five things we learned from launching a Facebook Messenger chatbot, Econsultancy
- Fortune 500 CEO Social Media Usage, Preferences, Followers, MarketingProfs
- I want my Snap TV: Snapchat’s move into show business shows early promise, Digiday
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Author: Amy Gesenhues
The post Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/marketing-day-adwords-2017-roadmap-facebook-instant-articles-more/
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