Marketing Day: Amazon Echo, Facebook Audience Network & Instagram’s new tool

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Survey: Amazon Echo, Google Home owners are ‘very interested’ in Apple HomePod
  Jun 14, 2017 by Greg Sterling
  Overall, 33 percent interested in HomePod, but price identified as the most important feature among most likely buyers.
• IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
  Jun 14, 2017 by Ginny Marvin
  Q1 digital ad revenues close in on $20 billion.
• 37% of consumers say ads placed next to offensive content impact brand perception
  Jun 14, 2017 by Amy Gesenhues
  A new survey from The CMO Council reveals how negative ad experiences influence the way consumers think about brands.
• Why content matters (no matter what type of marketer you are)
  Jun 14, 2017 by Rebecca Lieb
  Columnist Rebecca Lieb outlines the reasons why content marketing is more important to brands and marketers than ever before.
• Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
  Jun 14, 2017 by Tim Peterson
  Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.
• PowerInbox launches premium email ad network
  Jun 14, 2017 by Barry Levine
  The network, called InboxChoice, is a higher-end version of its existing RevenueStripe offering.
• LinkedIn partners with Acxiom for brand targeting
  Jun 14, 2017 by Barry Levine
  Acxiom says that, as the first-party data house of many brands, it can readily optimize customer lists.
• Instagram debuts tool for celebrities, publishers to label sponsored posts, Stories
  Jun 14, 2017 by Tim Peterson
  Instagram creators will be able to attach “Paid partnership with” tags to their sponsored posts to keep clear of regulators.
• Google rolling out GMB simple website creator
  Jun 13, 2017 by Greg Sterling
  Designed for developing markets, it may become popular in the US, where large numbers of SMBs still don’t have websites.

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Copywriting, Design & Usability

Display & Contextual Advertising

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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