Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- The next tech innovation to help marketers engage live audiences: Voice
Jun 7, 2017 by Malcolm Cox
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer’s best friend, helping to target consumers as they’re actively considering what to purchase. - How Apple’s Intelligent Tracking Prevention works & why Google/Facebook could benefit most
Jun 7, 2017 by Ginny Marvin
The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech. - Beyond SEO: Managing the management
Jun 7, 2017 by Casie Gillette
You may be an SEO guru, but how are your people skills? Columnist Casie Gillette makes the case that it’s important to know how to deal with people and provides tips for doing so effectively. - Beginners’ guide to Bing Ads management
Jun 7, 2017 by John Lincoln
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads. - Instagram’s direct-response Story ads are available for self-serve buys
Jun 7, 2017 by Tim Peterson
Ads within Instagram’s Stories feed can prompt people to swipe up to visit a brand’s site or install its mobile app. - Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Jun 7, 2017 by Danny Sullivan
Despite less traffic, paid subscriber conversion said to be up fourfold. - Location data predictive of retail store closures
Jun 7, 2017 by Greg Sterling
inMarket loyalty report suggests which retailers will be the next ones to go. - Two social media attribution models to use instead of single-touch
Jun 7, 2017 by Sweta Patel
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization. - Facebook adds templates for Canvas ads, extends iAd-like format to Collections
Jun 7, 2017 by Tim Peterson
Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads. - Reducing chaos and stress in email marketing
Jun 7, 2017 by Jose Cebrian
While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope with the stress and get organized. - Apple adds indoor mapping for malls and airports, Do Not Disturb mode
Jun 7, 2017 by Greg Sterling
Google and Bing have similar indoor mapping initiatives. - Segment can now track users across sites without third-party cookies
Jun 7, 2017 by Barry Levine
The data connection service is employing a common ID for first-party cookies from a brand’s multiple sites. - Janrain offers one of the first GDPR portals for consumer data management
Jun 7, 2017 by Barry Levine
The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients’ sites or apps. - Enterprise Social Media Management Software: A Marketer’s Guide–All new sixth edition!
Jun 6, 2017 by Digital Marketing Depot
MarTech Today’s latest publication of the “Enterprise Social Media Management Software: A Marketer’s Guide” examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. The 68-page report reviews the explosion of ESMMS, plus the latest trends, opportunities and challenges in social media management. - SMX Advanced is almost sold out! Less than 100 tickets left.
Jun 6, 2017 by Marketing Land
SMX Advanced is in one week. This time next week, your peers (and competitors) will be in Seattle getting actionable SEO and SEM tactics and having conversations with the marketers making the biggest impact in the search world. We’ll be covering the SEO and SEM topics relevant today.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
Video
Go to Source
Author: Amy Gesenhues
The post Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/marketing-day-apples-intelligent-tracking-prevention-instagram-story-ads-facebook-canvas-ads/
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