Marketing Day: B2B vs. B2C social strategy, brand safety on YouTube & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• What makes for a valued martech provider?
  Jun 26, 2017 by Scott Vaughan
  In the rapidly growing martech space, how do you determine which providers are worthy of your investment? Contributor Scott Vaughan taps some industry pros to share their tips.
• SMX Advanced session: Mobile-First For The Advanced SEO
  Jun 26, 2017 by Greg Gifford
  How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google’s new index, which prioritizes mobile content over desktop.
• Danny Sullivan: My new role as advisor for Third Door Media
  Jun 26, 2017 by Danny Sullivan
  Marketing Land continues on strong, with an outstanding team in place.
• B2B vs. B2C: What’s the social strategy?
  Jun 26, 2017 by Brad O’Brien
  How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O’Brien shares tips on optimizing the social approach for both audience types.
• Timeline: Google’s ongoing efforts to address brand safety on YouTube
  Jun 26, 2017 by Ginny Marvin
  Addressing brand safety took on a new urgency after an advertiser revolt this spring. Here’s the rundown of what the company has done to address advertiser concerns.
• Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace
  Jun 26, 2017 by Ginny Marvin
  Combined, the publishers deliver an audience of more than 150 million signed-in users.
• Is retargeting dying?
  Jun 26, 2017 by Barry Levine
  Since third-party cookies are crumbling, it’s time to ask if the days of ads following you everywhere are numbered.
• Four ways brands can boost retail channel sales through content
  Jun 26, 2017 by Adri Nowell
  In an overcrowded e-commerce marketplace, how do you make your brand stand out for consumers? Contributor Adri Nowell shares four tips to help you increase online sales on your retail partner websites.
• Compare 9 paid search campaign management tools
  Jun 23, 2017 by Digital Marketing Depot
  Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

• Alphabet partners with Avis to manage self-driving car fleet, Reuters
• Facebook, Microsoft, Twitter and YouTube Announce Formation of the Global Internet Forum to Counter Terrorism, Official YouTube Blog
• Jeff Bezos says Amazon will “keep investing” in India as rivals raise new war chests, TechCrunch
• LinkedIn’s head of China is leaving the company, TechCrunch
• Mark Zuckerberg just sold $42.5 million of Facebook stock, Quartz
• Twitter Head of Sport, Australia Jonno Simpson Makes an Unscriptd Departure, Adweek
• What Amazon taught us this week: Data-centric companies will devour competitors, VentureBeat

Content Marketing

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

Video

• Facebook Is Launching A Standalone App Exclusively For Video Creators, Tubefilter
• 199: A COOL TOOL To Create Professional Facebook Live Videos, ProBlogger
• Apple’s AR is closer to reality than Google’s, The Verge
• Facebook reminds you Messenger video chat exists with new effects, Engadget
• Facebook video ad viewability rates are as low as 20 percent, agencies say, Digiday
• Periscope to Solve Issues Raised By Broadcasters, MarTech Advisor
• Study: Facebook Live, YouTube Live are neck and neck, Mobile Marketer
• Uptime, YouTube’s experimental app for watching videos with friends, opens to all, TechCrunch
• Vimeo Scraps Plans to Create Netflix-Like Service, AdAge

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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Author: Amy Gesenhues

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