Watson mans the first cognitive ad for cars

This week, Watson is adding to his repertoire of cognitive ads on Weather.com, with the announcement of the first one for the auto industry.

Last October, the IBM-owned Weather Company launched the first such cognitive ad on its site, for Campbell Soup. In it, a site visitor could enter a few ingredients, and Watson — drawing on his experience as Chef Watson, where he has been trained to understand human food tastes — would return an original recipe using those ingredients.

Since then, another five Watson-powered cognitive ads have seen the light of day, for Country Crock, Swanson, Hellman’s, Theraflu and Flonase.

The newest ad, for Toyota’s Prius Prime, allows viewers to engage in one-to-one conversation with the brand, enabled by Watson’s subject matter expertise on the topic.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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