Marketing Day: Rethinking your paid strategy, programmatic content distribution & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Got amazing content but no leads? 5 ways to rethink your paid strategy
  Jul 25, 2017 by Todd Saunders
  Content marketing isn’t easy — especially if you don’t have a content distribution strategy! Columnist Todd Saunders outlines how PPC can be used to enhance your organic content efforts.
• Navigating the programmatic turn in content distribution
  Jul 25, 2017 by Chuck Moran
  As programmatic becomes a viable means of distributing branded content, columnist Chuck Moran discusses the risks involving brand safety, viewability and verification and how brands can prepare.
• European regulators turning up the heat on Facebook, other social sites to modify terms
  Jul 25, 2017 by Greg Sterling
  Social sites are being pushed to craft T&Cs very different from those in the US.
• Are you a content hoarder? Maybe it’s time for a blog cleanup
  Jul 25, 2017 by Sherry Bonelli
  Columnist Sherry Bonelli outlines why improving and optimizing your outdated blog posts may be a better strategy than endlessly pushing out new content.
• How to bring your potential customers back with retargeting
  Jul 25, 2017 by Jacob Baadsgaard
  The vast majority of visitors to your website probably aren’t ready to buy yet. But columnist Jacob Baadsgaard argues that with the right retargeting approach, you can help them get ready to buy — and ensure that you’ll be the company they choose once they’re ready.
• Amazon advertising: Beyond Prime Day
  Jul 25, 2017 by Kevin Lee
  Whether it’s a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to advertise on Amazon.com, the time to do it is now.

Online Marketing News From Around The Web:

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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