Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Video Marketing 2017: What You Need to Know
Dec 13, 2016 by Digital Marketing Depot
Video is the new darling of digital marketing. With more than 400 hours of video uploaded to YouTube every minute, consumers have grown increasingly comfortable with video. - How Google may be slowing down AMP by not using direct links to publishers
Dec 13, 2016 by Danny Sullivan
What’s in a name? A URL that’s not the publisher’s may not smell as sweet, when it comes to AMP. - How to drive mobile purchases this holiday season
Dec 13, 2016 by Stefan Benndorf
The holiday shopping season is already underway, but luckily for marketers, Stefan Benndorf offers some do’s and don’ts to help drive mobile consumers down the purchasing funnel quickly. - MarTech Landscape: What are those DAM systems?
Dec 13, 2016 by Barry Levine
They’re not being cursed; they’re being used to manage zillions of photos, videos, graphics, and other files. - IAB begins to address messaging segment with report, standards development
Dec 13, 2016 by Greg Sterling
Trade body formally enters the messaging fray with new working group and a promise of future guidance. - Selling your agency, Part 5: The transition
Dec 13, 2016 by David Rodnitzky
Once your acquisition is signed, what’s next? In Part 5 of a series, columnist David Rodnitzky discusses how and when to tell your team and clients, how to maintain your culture and how to work with your new owner. - FAQ: Everything Facebook has admitted about its measurement errors
Dec 13, 2016 by Tim Peterson
We’ve made a list because Facebook has had to check its math more than twice. - Reimagine channel economics with a new vision for partner marketing
Dec 12, 2016 by Digital Marketing Depot
Every business leader knows that the keys to financial success are simple: efficient processes and tight controls on spending. But if your marketing strategy includes Channel Partners, you know that “simple” and “controlled” are two words that don’t get used very often.
Online Marketing News From Around The Web:
Affiliate Marketing
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Display & Contextual Advertising
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
- #SocialTrends2017: What to Expect in the New Year, www.emarketer.com
- 7 Ways to Add Variety to Your Twitter Marketing, www.socialmediaexaminer.com
- A Primer On Facebook Remarketing, www.ppchero.com
- Facebook Moments Comes to Desktop (Sort of), www.adweek.com
- How B2B Marketers Should Use LinkedIn Sponsored InMail, blog.adstage.io
- How to Go International on Facebook (Facebook Global Pages), ignitevisibility.com
- How to Track Facebook Conversions After February 2017, www.socialmediaexaminer.com
- Instagram Live Has Arrived. Here’s What to Do with It., simplymeasured.com
- Instagram Marketing: Strategies for Growing Your Instagram Account, blog.bufferapp.com
- Pinterest Reviews: Have You “Tried It” Yet?, www.verticalresponse.com
- Shoppable Instagram Ads, www.goinflow.com
- Snapchat rolls out Groups, letting you chat with up to 16 friends at once, venturebeat.com
- The Big Question We All Need to Ask Ourselves About Twitter in 2017, www.socialmediaexplorer.com
- The Challenges of Using Facebook’s Canvas, www.adweek.com
- The Pinterest 100: The top ideas to try in 2017, blog.pinterest.com
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Author: Amy Gesenhues
The post Marketing Day: Driving mobile purchases, Facebook measurement errors FAQ & more appeared first on On Page SEO Checker.
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