Marketing Day: Facebook ad errors, NASA on Pinterest & media suppliers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• NASA has created official accounts on Pinterest and Giphy and they’re pretty great
  Dec 9, 2016 by Tamar Weinberg

  NASA has made a super smart move to showcase amazing graphics through dedicated Pinterest and Giphy accounts.

• Invoca embeds IBM’s Watson so call centers can better understand their customers
  Dec 9, 2016 by Barry Levine

  Companies say this is the first use of the supercomputing service for marketing-focused call intelligence.

• PullString opens up its conversational platform for Amazon Alexa skills
  Dec 9, 2016 by Barry Levine

  The availability of the PullString platform means brands are now getting more options for developing their interactive personalities through intelligent voice agents.

• “Power of search” keeps Google #1 with WPP; Facebook poised for #2; Snapchat gaining
  Dec 9, 2016 by Ginny Marvin

  Search and YouTube help Google dominate as WPP’s largest media supplier.

• For online retailers, second time’s the charm
  Dec 9, 2016 by Lewis Gersh

  Many online retailers see a big bump in business in December. Then those buyers disappear when the holidays end. Columnist Lewis Gersh advises how to convert those first-time buyers into second-time buyers and eventually loyal customers.

• Invaluable B2B marketing hacks we can learn from publishers
  Dec 9, 2016 by Scott Vaughan

  Columnist Scott Vaughan shares some of the ways his experience in the media and publishing world has shaped the strategies and tactics he’s applied to his B2B marketing efforts.

• When to launch holiday-themed email campaigns: A playbook for marketers
  Dec 9, 2016 by Jason Warnock

  It’s time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.

• A CMO’s View: For PepsiCo, martech is central to shaping the consumer experience
  Dec 9, 2016 by Amy Gesenhues

  PepsiCo CMO Seth Kaufman shares how his teams are using martech across the brand’s entire product line.

• Facebook discloses new measurement errors, continues to hone its math
  Dec 9, 2016 by Tim Peterson

  Facebook misreported engagement numbers for links and live videos and is refining the ad reach estimates it shows advertisers.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

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About The Author

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Author: Barry Schwartz

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