Marketing Day: Machine learning, Facebook’s latest metrics error & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• What the heck is machine learning, and why should I care?
  Dec 16, 2016 by Dave Davies
  Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
• How to get the most value from your marketing metrics
  Dec 16, 2016 by Tamar Weinberg
  Collecting the data you need and analyzing it effectively can be a huge challenge. Contributor Tamar Weinberg explains how to focus on the right metrics to drive conversion and revenue.
• How a 2010 Colorado law suddenly stands to change internet sales tax collection for good
  Dec 16, 2016 by Ginny Marvin
  The Supreme Court declined to hear arguments challenging a law that requires e-commerce retailers to report consumer sales to the state.
• FAQ: Everything Facebook has admitted about its measurement errors
  Dec 16, 2016 by Tim Peterson
  We’ve made a list because Facebook has had to check its math more than twice.
• Demandbase survey: Marketers sure like them some AI
  Dec 16, 2016 by Barry Levine
  But only a few are currently using it.
• Facebook’s latest measurement error undercounted Instant Articles traffic
  Dec 16, 2016 by Tim Peterson
  For those keeping count, this is the fourth time Facebook has disclosed measurement errors in as many months.
• Salesforce moves beyond first-party data with Krux integration
  Dec 16, 2016 by Barry Levine
  The CRM/marketing giant unveils several new features for its Marketing Cloud that incorporate its recently purchased data management platform.
• It’s time to replace mobile-friendly with mobile-first
  Dec 16, 2016 by Liad Agmon
  Contributor Liad Agmon explains why retailers must recognize mobile as the primary medium for e-commerce this holiday season and beyond.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

• 10 Bold Social Media Predictions for 2017, simplymeasured.com
• 6 Emerging Topics That Are Increasingly Starting Conversations on Facebook, www.adweek.com
• An Inside Look at Snapchat’s Super Bowl Game Plan and Prices, adage.com
• Calculating Social Media ROI, Trickier Than You Think?, smallbiztrends.com
• Facebook Now Lets Users Block Ads That Stir Painful Memories, adage.com
• How Snapchat and Periscope Can Grow a Business, www.socialmediaexaminer.com
• Marketer MVPs: Facebook Finally Wins at Facebook, adage.com
• Snapchat Rings In the Holidays With Custom Geofilters, www.adweek.com
• Sponsored posts and social media ads only influence less than 16pc of users, www.mobilecommercedaily.com
• Twitter Deep Dive: How to Use Social Media to 10x Your Website Traffic, moz.com
• Twitter Testing Mobile App Design With No Retweet Button, www.adweek.com

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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