Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
- Compare 9 leading predictive marketing analytics vendors in this Marketing Land report
Dec 8, 2016 by Digital Marketing Depot
Marketing Land’s “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews the growing market for predictive analytics platforms, plus the latest trends, opportunities and challenges. - More content, less traffic: part I
Dec 8, 2016 by Conrad Saam
It’s important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it. - Using shopping assistants to fill your shopping carts, online
Dec 8, 2016 by Christi Olson
Columnist and Microsoftie Christi Olson discusses the company’s personal shopping assistant and provides some thoughts on how marketers might adapt to this new technology. - Google restricts TrueView video ad rotation settings to “Optimize for views” only
Dec 8, 2016 by Ginny Marvin
Optimize for conversions and Rotate evenly options are no longer supported for TrueView ads. - New B2B analytics platform called Proof correlates sales results with marketing efforts, despite time lag
Dec 8, 2016 by Barry Levine
The approach is based on techniques honed over years by B2B execs. - New wave of referrer spam wrecking Google Analytics data
Dec 8, 2016 by Jonathan Hochman
If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration. - Sales enablement tools grow up, as Forrester releases first Wave report
Dec 8, 2016 by Barry Levine
The new study evaluates nine tools in a marketing/sales category that, the research firm noted, barely existed a few years ago. - How Oracle Data Cloud’s CMO organized to educate customers in a complex category
Dec 8, 2016 by Nadine Dietz & Erica Seidel
When demand outpaces understanding, your marketers must become teachers. Oracle Data Cloud CMO Cory Treffiletti shares how in an interview with columnists Nadine Dietz and Erica Seidel. - [Podcast] Marketing Land Live #37: Inside holiday e-commerce trends with Joleen Wroten of 360pi
Dec 8, 2016 by Matt McGee
In this week’s podcast, we ask if online retailers are hurting themselves with too many sales, whether anyone can compete with Amazon and we look inside other holiday e-commerce trends. - How you should be leveraging native ads in 2017
Dec 8, 2016 by Brad O’Brien
Columnist Brad O’Brien takes a close look at native advertising, what it means for your brand and how it can drive results at every stage of the marketing funnel. - Instagram Story links get 15–25% swipe-through rates for brands, publishers
Dec 8, 2016 by Tim Peterson
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories. - Top 10 YouTube ads in November: Clash of Clans ‘Hog Rider’ ranks #1 with 29M views
Dec 8, 2016 by Amy Gesenhues
Last month’s top three YouTube ads generated more than 60M views – well over the 25.3 million views earned by October’s top three video ads. - Report: 91 percent would use abandoned apps again if disliked issues addressed
Dec 7, 2016 by Greg Sterling
Google survey also finds users have average of 35 apps, half used at least weekly. - Goal-based bidding: Aligning your SEM strategy to business goals
Dec 7, 2016 by Digital Marketing Depot
Last year, over one million advertisers spent more than $81.5 billion on search ads worldwide. For many enterprises, SEM is a strategically important discipline. As such, SEM requires careful alignment with display advertising and the other elements of your marketing program.
Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
Conversion Optimization
Copywriting, Design & Usability
Domaining
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
- Aeropost Tackles Cross-border Ecommerce Using Advanced Personalization, Segmentation and Customer Experience Technology from Qubit, www.businesswire.com
- Catalyx launches behaviour tracking tool, www.research-live.com
- Eyeota Highlights Global Audience Trends in Q3 2016 Index, get.eyeota.com
- Integral Ad Science Launches Open Source SDK to Drive Mobile Innovation for the Advertising Industry, integralads.com
- MomentFeed Announces New Online-to-Offline Customer Journey Tracking Tools for Multi-Location Brands, www.marketwired.com
- mParticle’s Next Generation Platform Liberates Customer Data from the Cloud, www.prnewswire.com
- MPP Global Partners with Lineup Systems, www.mppglobal.com
- Splash Announces SplashConnect on the Salesforce AppExchange, the World’s Leading Enterprise Apps, www.prnewswire.com
MarTech
Mobile/Local Marketing
Other Items
Social Media
- 5 Social Media Marketing Tricks to Finally Reach B2B Buyers, www.socialmediaexplorer.com
- 7 Social Media Infographics That Will Blow Your Mind, www.jeffbullas.com
- Are Small Businesses Using Instagram?, www.marketingprofs.com
- Facebook Testing “Send a Wave” Feature Within Nearby Friends, www.adweek.com
- Facebook tests turning comment reels into message threads, techcrunch.com
- Facebook’s new tool lets anyone create custom profile frames, techcrunch.com
- Facebook’s 2016 Year in Review, newsroom.fb.com
- How to Make Your Facebook Cover Photo The Right Size, blogs.constantcontact.com
- How to Use Audiense to Analyze and Grow Your Twitter Presence, www.razorsocial.com
- In the shadow of Facebook, Twitter loses traction with publishers, digiday.com
- Instagram Stories vs. Snapchat: Top Social Influencers Tell All, mediakix.com
- Six Guidelines for High-Level Facebook Ad Optimizations, 3qdigital.com
Video
- 7 Moments From 2016 That Show Periscope Still Draws a Crowd, www.adweek.com
- 9 Ways You Can Use Video to Elevate Your Brand Marketing Efforts, smallbiztrends.com
- Advertisers take a liking to 360-video ads, digiday.com
- Google, HTC, Oculus, Samsung, Sony join forces to create Global VR Association, techcrunch.com
- How to Create Video at the Speed of Social: 6 Ways to Get Video Produced Faster, www.socialmediatoday.com
- How Yule Log Videos Went From a Quirky Idea to a Hot Marketing Tool, www.adweek.com
- YouTube Reaches Settlement Over Songwriting Royalties, www.nytimes.com
Go to Source
Author: Amy Gesenhues
The post Marketing Day: Shopping assistants, Trueview video ad updates & Instagram Stories appeared first on On Page SEO Checker.
source http://www.onpageseochecker.com/marketing-day-shopping-assistants-trueview-video-ad-updates-instagram-stories/
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