Marketing Day: Twitter ad updates, Facebook Live’s new 360-degree videos & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Twitter is eliminating its ads that requested people’s personal information
  Dec 12, 2016 by Tim Peterson
  Twitter debuted its lead generation ads in 2013, but it has done little to keep pace with Facebook’s newer version.
• Act now: Save $300 on SMX West until this Saturday!
  Dec 12, 2016 by Marketing Land
  Your search for SEM and SEO tactics stops here. Join thousands of marketers at the premier search marketing conference on the West Coast — Search Engine Land’s SMX West, March 21–23, 2017, in San Jose, California.
• Digital assistants, conversational search and the future of local
  Dec 12, 2016 by Brian Smith
  As digital assistants like Alexa and Google Home become more popular, how can local search marketers adapt? Columnist Brian Smith shares his tips.
• Forget big data: Why thinking small can help marketers see the future
  Dec 12, 2016 by Loretta Jones
  Marketers may not be able to predict the future, but columnist Loretta Jones explains how a combination of small data analytics, predictive analytics and marketing automation can help your campaigns perform at their best.
• Facebook Live will spin up 360-degree streaming to match YouTube
  Dec 12, 2016 by Tim Peterson
  National Geographic will air Facebook’s first 360-degree live stream tomorrow, but it will be months until other Pages can.
• Reviews: The most ignored, most important part of your social media strategy
  Dec 12, 2016 by Blaise Lucey
  Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy.
• With its new cloud-based header bidding, Amazon is taking another step toward building ‘an adtech powerhouse’
  Dec 12, 2016 by Barry Levine
  And its new Shopping Insights opens up its treasure trove of first-person shopping data to website publishers — for free.
• 5 effective ways to improve your website’s checkout conversion rate
  Dec 12, 2016 by Khalid Saleh
  Don’t lose out to shopping cart abandonment. Columnist Khalid Saleh shares five strategies to help you turn more website visitors into buyers.
• 5 tips for content marketing success in 2017
  Dec 12, 2016 by Rachel Lindteigen
  Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
• How to use your buyer personas to build your 2017 marketing budget
  Dec 9, 2016 by Jacob Baadsgaard
  You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your marketing budget.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

• 18 Things You Need to Know about Marketing Your Local Business on Instagram, www.quicksprout.com
• A Quick Look at Sponsored Content on Social Media, www.searchenginejournal.com
• Brands aren’t giving up on Twitter just yet, but they are shifting their focus, digiday.com
• Estimated Reach, Streaming Reactions, and Graph API, www.facebook.com
• Facebook Page Layout Changes: How Marketers Should Respond, www.socialmediaexaminer.com
• Facebook rolls out a lightweight web version of its photo-sharing service, Moments, TechCrunch
• How Social Media Is Changing Advertising – for Better and Worse, www.adweek.com
• How to Use the Facebook Ad Split Testing Feature, www.jonloomer.com
• Rocked By Fake News Crisis, Facebook Is Under Pressure To Open Up To Experts, www.buzzfeed.com
• Three Ways Snapchat Is Changing the Marketing Landscape, www.marketingprofs.com

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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