SearchCap: e-commerce SEO & crawl data analysis

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Why e-commerce SEO is NOT a one-shot wonder
  May 4, 2017 by Trond Lyngbø

  Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous investment — not a one-time task to be checked off a list.

• Don’t underestimate the power of advanced filtering when analyzing crawl data
  May 4, 2017 by Glenn Gabe

  Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights.

• Using call and SMS data to drive new customers
  May 3, 2017 by Digital Marketing Depot

  Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls to businesses explodes. These trends are enabling digital marketers […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

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SEO

SEM / Paid Search

Search Marketing

About The Author

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Author: Barry Schwartz

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