Mobile ad platform AdColony is out this week with a new proprietary video format for in-app ads that offers in-video interactivity, haptic effects, responsiveness to device tilting and more.
The company describes this new suite of interactive mobile video products, released under the name Aurora HD video and available for iOS and Android smartphones and tablets, as “the most advanced, interactive and immersive video format in mobile.”
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Author: Barry Levine
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