AdColony launches a new interactive mobile video format

A screen shot of an ad using AdColony’s Aurora video format, with interactive choices.

Mobile ad platform AdColony is out this week with a new proprietary video format for in-app ads that offers in-video interactivity, haptic effects, responsiveness to device tilting and more.

The company describes this new suite of interactive mobile video products, released under the name Aurora HD video and available for iOS and Android smartphones and tablets, as “the most advanced, interactive and immersive video format in mobile.”

[Read the full article on MarTech Today.]

---

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Go to Source
Author: Barry Levine

The post AdColony launches a new interactive mobile video format appeared first on On Page SEO Checker.

source http://www.onpageseochecker.com/adcolony-launches-a-new-interactive-mobile-video-format/