Brandwatch adds a Reddit ‘mini-firehose’ to its social data

For marketers, the popular Reddit community is a largely untapped reservoir of unvarnished opinions.

This week, Brandwatch announced that it is the first social intelligence provider to get access to significant volumes of Reddit data through what VP of Data Amy Collins described to me as “a mini-firehose.” The data will be made available in Brandwatch’s two main products, its Analytics and Vizia 2 platforms.

Previously, she said, her company and other social analytics firms have used Reddit’s public API, but that was “not intended for commercial purposes.” Brandwatch, she added, had used the API to occasionally crawl a few specific subreddits — the site’s term for discussion forums, of which there are over 139,000 active ones — when a brand requested feedback on a specific product.

But now, Brandwatch is the first to have access to a high-volume feed, making about 7,500 Subreddits available for analysis. The site is working their way up to eventually offering data access to all the subreddits, Collins said, and may phase out the public API.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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