Monday, 19 June 2017

For Interbrand’s CMO, the path to the top began in a Madison, Wisconsin farmers market

Fifteen years ago, Andrea Sullivan joined Interbrand as part of its client services division in New York City. During her tenure, she has worked in a variety of roles for the brand consultancy, from being one of the co-founders of its corporate citizenship practice to leading all of client services for North America.

After serving as Interbrand’s chief marketing officer for North American, she was named global CMO of the organization in June 2015.

“Interbrand is the largest of our kind in a smaller industry,” says Sullivan, “We have 24 different offices around the world, so hopefully, we are wherever our clients need us.” She says her role is to ensure the organization is creating thought leadership that fosters leadership conversations among industry CMOs.

In addition to her role as Interbrand’s CMO, she is also the co-founder of ONE HUNDRED. Part of the Omnicom agency, ONE HUNDRED is a consortium dedicated to the nonprofit sector, offering a number of services from advertising and branding to fundraising, research and analysis and strategic planning.

In our first “Path to CMO” column, Sullivan takes us back to her first job working the farmers market in Oregon, Wisconsin. She shares the lessons she learned during her first big career move, opening a New York City sales office for a small Wisconsin printing company, and why she’s looking forward to turning 50 this year.

[Read the full article on MarTech Today.]

Be sure to check out Marketing Land’s “Path to CMO” podcast series as well, featuring interviews with:

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Author: Amy Gesenhues

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