SearchCap: SEO success factors, Google News spam, Bing Ads device bidding

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• The Periodic Table of SEO Success Factors: 2017 edition now released
  Jun 12, 2017 by Danny Sullivan

  Mobile, direct answers & site speed factors gain greater weight.

• Gboard for Android gets new ways to search for emojis & phrase suggestions
  Jun 12, 2017 by Amy Gesenhues

  The Android version of Gboard will now anticipate what phrase you’re about to type and offer possible suggestions.

• Bing Ads rolls out expanded device targeting globally, supports mobile-only campaigns
  Jun 12, 2017 by Ginny Marvin

  The update brings Bing Ads in line with Google AdWords device bidding.

• Google News spammed with drug spam, dating sites & more
  Jun 12, 2017 by Barry Schwartz

  Beware: The Google News health section is now filled with a lot of hacked content and spam.

• Google Posts for small businesses moves to Google My Business
  Jun 9, 2017 by Barry Schwartz

  Google has moved the management location of Google Posts and the company hopes to expand Posts to more businesses and organizations.

• 4 reasons your PPC programs can fail
  Jun 12, 2017 by Pauline Jakober

  Are you your own greatest obstacle to paid search success? Columnist Pauline Jakober explains four ways you may be inadvertently setting your PPC campaigns up for failure.

• How to create content at scale with a limited budget
  Jun 12, 2017 by Digital Marketing Depot

  Marketers are under increased pressure to deliver more content than ever before. Brand managers and prospective consumers expect content to captivate attention and provide memorable experiences. The biggest challenge obstructing the demands of marketing is budgets. Marketing budgets remain static year over year, often leaving teams lacking in resources to scale content creation. In this […]

• Compare 9 paid search campaign management tools
  Jun 9, 2017 by Digital Marketing Depot

  Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market for paid media management tools […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

Search Marketing

About The Author

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Author: Barry Schwartz

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