Cedato offers Video Tech Stack for Publishers

Native video provider Cedato is out this week with a Tech Stack for Publishers that is designed to increase its customer base among mid-sized publishers of sites and apps.

This all-in-one stack contains features that the firm has been offering to its upper-tier clients, CMO Dvir Doron told me. But the new version is simplified in implementation, pricing and usability. A publisher can utilize the package with one tag, avoiding the need to integrate components.

There is a video player to deliver video ads or content, a video ad server, a hybrid video header bidding engine with client- and server-side features, outstream video units, an open API for developing custom outstream formats, and a self-service user interface.

[Read the full article on MarTech Today.]

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About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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