Marketing Day: Addressable TV & OLV, Holiday Retailer launch & Google Analytics news

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• Identifying top analytics talent in a competitive environment
  Jul 18, 2017 by Nick Iyengar
  Are you searching for the right candidate to fill a marketing analytics role? Columnist Nick Iyengar says you shouldn’t focus on what they know about the tools, but instead take a look at their soft skills.
• What marketers need to know about addressable TV and OLV
  Jul 18, 2017 by Justin Freid
  As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.
• Winter is coming for retailers, so it’s a good thing we’re launching the Holiday Retailer
  Jul 18, 2017 by Pamela Parker
  The e-commerce environment is more challenging — and rewarding — than ever. Stay on top of all the latest developments with Marketing Land’s annual coverage.
• Three ways local businesses can survive the on-demand threat
  Jul 18, 2017 by Adam Dorfman
  How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive.
• Google Analytics rolling out ‘ask a question’ to get answers instantaneously
  Jul 18, 2017 by Ginny Marvin
  With natural language, users can quickly get data without having to dig for it from both desktop and Google Analytics’ mobile apps.
• How to use SEO data in your social media strategy
  Jul 18, 2017 by Jordan Kasteler
  If you want a strong social media strategy, you simply can’t ignore SEO. Columnist Jordan Kasteler discusses how social and SEO work hand-in-hand.
• To understand customers, first you need to understand their Device Graphs
  Jul 18, 2017 by Barry Levine
  Cross-device identity has become an essential foundation for ad and marketing targeting.
• Three ways you’re wasting money on your marketing automation
  Jul 17, 2017 by Digital Marketing Depot
  As a marketing agency, Foxtail Marketing, has gained unique insights into some of the tools and marketing practices that you really can’t get as a single company unit. They’ve worked with clients operating in almost every marketing automation platform.

Online Marketing News From Around The Web:

Analytics

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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