Marketing Day: Amazon Prime Day, net neutrality & mobile ad blocking

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

• How much does SEO cost?
  Jul 10, 2017 by Marcus Miller
  How much should you be paying for search engine optimization (SEO)? Columnist Marcus Miller breaks down what factors go into SEO pricing.
• Prime Day brings a price battle between Amazon Echo and Google Home
  Jul 10, 2017 by Matt McGee
  Both companies drop the price on their smart speakers, but Amazon’s aggressive discount could win the day.
• Overcoming the summertime sales drought: Have you watered your leads?
  Jul 10, 2017 by Seth Price
  Just because it’s the lazy days of summer, it doesn’t mean it’s time to put your marketing efforts on the back burner. Contributor Seth Price outlines five ways to step up your lead nurturing during the summer months.
• In the debate over net neutrality, make some noise
  Jul 10, 2017 by James Green
  As the battle over net neutrality heats up, columnist James Green chips away at some misconceptions about the regulations to help you understand what’s at stake for advertisers.
• The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it
  Jul 10, 2017 by Ginny Marvin
  A look at how Apple, Facebook, Google and others are addressing user frustrations with mobile experiences and adoption of mobile ad blockers.

Online Marketing News From Around The Web:

Business Issues

Content Marketing

E-Commerce

Email Marketing

General Internet Marketing

MarTech

Mobile/Local Marketing

Social Media

Video

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About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.

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