Tuesday 29 August 2017

AdWords ad rotation settings to get trimmed: Optimize or don’t

The signs were all pointing this way. Google announced Tuesday a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” The options currently appear as: A bit of backstory Five years ago is […]

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