Friday 25 August 2017

Spotify’s VP of Growth: CRM is much more than off-the-shelf software

“The customer is always under warranty,” Spotify VP of Growth Mayur Gupta told me. Of course, he was speaking figuratively to emphasize his view that modern brands need to continually pay attention to their customers. In other words, he said, businesses’ need to re-evaluate what is meant by “customer relationship management.” CRM — which falls […]

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