Wednesday 30 August 2017

How to rebuild a martech stack: Entuity marketing VP on lessons learned during yearlong audit

As Entuity’s vice president of global marketing, Laurie Klausner manages all marketing technology for the network analytics software platform. After joining the company three years ago, one of Klausner’s first major projects was a complete audit of Entuity’s martech stack. “In essence, we looked at everything we were using,” says Klausner. During the yearlong project, […]

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