Tuesday 29 August 2017

Mapping the new economy of micro-influence: What governments can learn from brand marketers

Over the last decade, we have watched social media upend institutions and topple governments, create and destroy prominent figures, disrupt entrenched industries and upend electoral politics. Above all, social media has fundamentally altered the art and science of public opinion, ushering in an entirely new economy of influence. In this new economy, influence happens at […]

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