Monday 14 August 2017

Aetna’s CMO: Our future is becoming ‘your care partner, not just paying claims’

David Edelman is the first CMO for all of Aetna because of the second wave of digital transformation. He was recruited “as an agent of change,” he told me, to help lead the company’s transformation into “an integrated experience” that acts as one brand. Previously, Edelman pointed out, each business line at Aetna had its […]

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source http://www.onpageseochecker.com/aetnas-cmo-our-future-is-becoming-your-care-partner-not-just-paying-claims/

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